The breed of people who have the spine to venture into forbidden territories is very rare to find. Those who do it know their goal right from the beginning and never get unnerved by the thorny terrain that they have to cross. Annihilating the fear of failure is the biggest requisite to accomplishing the greatest tasks in life, an aphorism that such people swear by. Conquering all fears and striding towards victory is what defines this breed. These people are assured of a place in history for the journey they undertake and their obsession with pushing themselves all the time. Venus Williams and Rolex are two such personalities who have been quoted by the world as pioneers in their fields for their persistent performances.

Venus Williams is one name in the world of tennis who refuses to be written off and has become a role model for millions of women aspiring success. Born as Venus Ebony Starr Williams on June 17, 1980, Venus has been a phenomenal athlete right from the beginning and has displayed a tremendous range of skill and power on court. Already an accomplished junior tennis player, Venus Williams made her professional debut in 1994 at the Bank of the West Classic and won her first round match. The 1997 US Open saw the star rising as she made it to the final before bowing out to eventual champion Martina Hingis. Since then, it has been a career full of highs and only highs for the elder sister, with younger sibling Serena’s career being no less spectacular.

In the past 15 years, Venus has won 58 career titles with 18 of them coming at Grand Slams. Her singles victories have come 5 times at Wimbledon and twice at the US Open apart from the triumvirate of old medals she won at the Olympics. She is currently ranked number 3 in the world and shows no signs of slowing down any sooner. Venus Williams is a cherished athlete all over the world, as Rolex is the most cherished watch brand across the globe. In fact the contribution of Rolex in the world of wrist watches is something that has become a part of folklore by now. Rolex has single handedly changed the landscape of wrist watches and has emerged to be the single largest producer of these timeless pieces both in quality and in quantity. The Rolex Ladies White Gold President is one such example which is testament to the supremacy that Rolex commands. The watch is an epitome of supreme craftsmanship and high end engineering. It is a stunner and has been designed to give the very thought of wrist watches a new dimension. Women will be thrilled at the very thought that this watch has been created exclusively for them keeping their preferences and sensualities in consideration.

Rolex Ladies White Gold President watch has clearly been given an edge in comparison to contemporaries with diamond lugs being encrypted on the dial. It also features an ageless diamond and is for those who believe in flaunting the highest magnitude of style. The Rolex Ladies White Gold President is for women who achieve success defiantly and prove their detractors incorrect in the best possible manner. To put it simply the unprecedented success achieved by Rolex and Venus Williams makes them deserving of all the accolades that they get.

Serena has been touted as the Queen of the tennis court not because she has won so many Grand Slams but because she has been a consistent player. The Rolex Lady Datejust is the queen of feminine watches because it shares that same level of commitment to consistency. The watch has added to the Rolex glory because it has never failed to perfect on accuracy and this also reflects in Serena William’s finesse on court.

The world No. 2 in women’s tennis and the reigning champion at the US Open, Australian Open and Wimbledon singles Serena started playing professional tennis in 1995.It was at the Ameritas Cup Chicago that Serena beat World No. 1 Monica Seles and recorded her first career win. She finished that year ranked World No. 99 a huge jump from her former rank No. 304. A year later Serena defeated sixth seed Irina Spirlea before she lost the game to her sister Venus at the Australian Open. Coupled with Max Mirnyi Serena won the mixed doubles title at Wimbledon and the US Open that year. The feat contributed to the Williams family sweeping the mixed doubles Grand Slams of the year.

Her first professional singles title win came against Amelie Mauresmo at the Open Gaz de France. Serena’s wins put her in the top ten in world rankings. She went on to win the JP Morgan Chase Open the same year.

Her first Grand Slam title was at the US Open where she defeated top seed Martina Hingis to win the much coveted title. She also won the doubles final at the same tournament with her sister Venus. Defeating her sister to the game in the finals to win the Grand Slam Cup in Munich was a brilliant effort. Serena defended her title at the Wimbledon defeating World No. 2 Davenport yet again. The sisters teamed up and won the Gold medal at the Sydney Olympics in September 2000. Serena finished the season as world No. 6.

In 2001 Williams defeated Kim Clijsters at the Tennis Masters Series. Serena was playing tenth seed in the US Open and after defeating Henin, Davenport and Hingis in the initial stages she gracefully lost to Venus in the finals. Having won three titles Serena finished World No. 6.

Her first clay title came in 2002 at the International BNL d’Italia after defeating Henin in the final. She defeated her sister to win the 2002 Wimbledon Championships and gained the World No. 1 position. Serena defeated her sister once again in the US Open that year. This was her fourth Grand Slam title. She also won the 2003 Australian Open becoming the fifth woman to hold all Grand Slam titles simultaneously.

The years from 2007-09 were Serena’s comeback years. Serena crushed Maria Sharapova on court winning the years Australian Open. It was one of the best performances of her career. This year Serena had a career high, defeating her sister at the Wimbledon yet again.

The Rolex Lady Datejust is a certified chronometer whose 29 mm radial doesn’t take away from the royal power it exudes. Made in dazzling diamonds and yellow gold material the bezel of the watch is polished and set in brilliant stones. The Lady Datejust is self wound and water proof to 100 meters and comes crystallized in sapphire. The watch serves as the perfect accessory for an evening out especially if you want to be treated like a queen. Serena and the Lady Datejust come together in their dedication and are the declared queens of the court.

The finest can only be found or discovered when it is tested for its purity, its sincerity, its determination, endurance and spirit against an equally formidable force. The Wimbledon tennis tournament is considered to be the Holy Grail for tennis players everywhere. Right from its inception many decades ago the Wimbledon tennis challenge has attracted the finest players in the world that come together to face off in a battle off the champions. Rolex the world leader in premium watches has been partnering the Wimbledon for many years now. Comprehending the significance of an event like Wimbledon, the Swiss watches creator Rolex unwaveringly supports this event. Every single year history is created at this prestigious tennis challenge that is partnered by Rolex.

The 2009 edition for Wimbledon this year was a turning point in the history of this illustrious game. Watched by millions people around the world Wimbledon has throughout the history of human civilization been a proving ground fro exceptional talent. The final match for attaining the top honors at Wimbledon this year proved to be a riveting match that saw a battle between the Swiss legend Roger Federer and the talented American player Andy Roddick. This mammoth slugfest between the exceptionally talented duo carried on for an unbelievable 4 hours and 16 minutes. In a superb display of talent and skill that left the spectators completely spellbound the players fought a hard fight to clinch the top spot.

Andrew Stephen ‘Andy’ Roddick on of the competitors at the final was born in August, 1982 in the town of Omaha, Nebraska in United States. Popularly referred to as A-Rod the skilled Andy Roddick has been an integral part of the United States Davis Cup team for quite a few years now and has even lead America to victory in the 2007 Davis Cup tournament. Holding the record for having the fastest serve in the game of tennis at 155 mph, Andy Roddick along with Roger Federer is the only player to have finished the season in the ATP top 10 every single year from 2002 to 2008. With 39 wins to his credit at the finals, Andy Roddick holds the record for the most games won in a Grand Slam final. The winner of the 2004 ESPY best male tennis player, Andy Roddick is a combination of talent, humility and resilience. Ranked 5^th in the world of international tennis, Andy Roddick is a rare example of true grit and resolve.

The 2009 Wimbledon finals that turned out to be the longest game in the history of Wimbledon Andy Roddick displayed excellent form and talent. Armed with a volley of unbelievably fast serves Andy Roddick put up quite a battle and had Roger Federer moving all across the court. In a tremendous fight put up by Andy Roddick who seemed to have regained his best form Roger Federer was compelled to constantly change strategies and use every bit of strength to clinch the title. Andy Roddick put up one of his most epic performance and dominated the serves with a range of blisteringly fast serves. Although the talented Andy Roddick put up quite a fight to the finish eventually the Swiss player Roger Federer won in five sets posting a score of 5-7, 7-6 (8-6), 7-6 (7-5), 3-6, 16-14 at the end of the match.

Rolex the proud partner of Wimbledon was part of this historical event that would forever transform the world of tennis.

The book of human achievement will bear a new name in its pages, as the legendary Roger Federer clasped the Wimbledon title yesterday. Throughout the journey of life, men and women have always sought out an icon that is able to triumph to such heights that it attainment consequently turns into an inspiration. Rolex is proud to partner and associate with the illustrious tennis champion, Roger Federer as he redefines the history of accomplishment.

On Sunday at the Wimbledon finals presented by Rolex, he stupefied world bore witness to a moment that will forever be regarded as the time when the spirit of ambition moved into a glorious new gear. The Swiss born tennis champion, Roger Federer was deemed the world’s greatest player even before he added the incredible wins to his name. In a momentous occasion that led the world to truly believe the capacity of human will and the limitless levels that performance can be pushed to, the champion player from Switzerland cruised through the final round beating American tennis player Andy Roddick to finally clinch his 15^th Grand Slam title. Earlier this year Roger Federer was able to win the Roland Garros and finally complete his Career Grand Slam by clinching all the four major tennis Open’s. Even though 2008 had proved to be to much for the champion to handle, this champion held on long enough to ultimate rise above the daunting task and usher in a whole new standard of play in 2009.

When he had claimed his 14^th Grand Slam title by beating the Swedish player Robin Soderling, Roger Federer had equalled the record of the celebrated tennis great Pete Sampras. On the eve of the final match millions around the world including many thousands of reporters, eagerly anticipated to watch the unfolding of a historic event that will eternally be remembered as the new level of attainment. Posting a score of 5-7 7-6 (8-6) 7-6 (7-5) 3-6 16-14 the second seeded Roger Federer beat the sixth seeded Andy Roddick to win his sixth Wimbledon title. The 27 year old tennis champion has 6 Wimbledon titles, 5 U.S. Open tiles, 3 Australian Open titles and one French Open title to his name bringing the tally up to 15. Legends like the former player Pete Sampras and fellow tennis greats like Rod Laver and Bjorn Borg were present at the Centre Court to watch history reveal itself. Prominent Hollywood stars like Woody Allen and Russell Crowe were a part of the audience on Sunday that bore witness to a remarkable achievement of human ambition. The mammoth slugfest of a match turned out into a 4 hour 16 minute match that saw both the players fight it out on the court. Raising the levels of playability the duo fought a hard battle and displayed an extraordinary plethora of new moves that left most spectators spellbound.

Over the roar of the thunderous claps and the cheers from the mesmerized spectators, came the cry of triumph that drowned out the cacophony. Raising his hands in a gesture of victory the legendary player, Roger Federer etched his name across the pages of moments that have recreated the vision of human capacity.

The world leader in premium watches Rolex is proud to partner the champion on his quest to excellence. Saluting and celebrating the incredible achievement of Roger Federer, Rolex proudly bears his name as its official ambassador and promises to unwaveringly support him.

Once upon a time, on this very 2^nd day of July a man who had set out with a dream to make a wristwatch which would be more than an instrument of utility and to transform it into an elegant piece of precision got his dream registered. The dream was none other than the watch brand Rolex and the man was its famous creator Hans Wilsdorf. On July 2^nd, 1908 Hans registered the mark Rolex under the number 24001 and a hundred and one years after, today, Rolex is a brand name that instantly connects with brilliance and panache. In 1915 Wilsdorf had culled enough enthusiasm from the wearers of his watch to register Rolex as the company name.

A lot of planning and strategizing had gone into making the watch’s exactness in marking time, reach the level of perfection that it can proudly claim for itself today. Rolex by the first half of the 20^th century had become such an embodiment of acme that in 1940 of the 21,561 certificates of precision that were issued by the four offices to deliver a rate control certificate for wrist chronometers, Rolex bagged for itself 19,155 of them.

Rolex has many firsts to its credit. It was the first watch company to have invented the waterproof watches. Rolex understood the need to keep oneself abreast of time like no other and came up with the idea of showing the date on the dial. Rolex was also the first watch company that showed two time zones on the same watch. That a watch could be a perfect chronometer was not known before Rolex bagged the record for the most certified chronometer movements in the wristwatch category. The Rolex brand also associated itself with developing the original quartz watch movements.

Of the many Rolex inventions the “Perpetual� was Rolex’s invention of the first self-winding watch which used a rotor and was mathematically designed to mark time accurately. The watch was incorporated with listings for the day and date of the week and Rolex very aptly renamed it as the Day Date. To make their watches water resistant Rolex came up with a unique technology, one that allowed the wearer to sport his Rolex at the beach or at the pool. The watch resistant case got its name from the sea and was called the Oyster. Rolex has a series of watches that are called the Oyster Perpetual editions.

Wilsdorf was quick to understand that just creating a trademark wasn’t enough. It was important that the watch also got a universal clientele and people around the world could avail of the Rolex experience. As a marketing strategy Rolex prioritized the creation of a very personalized design as a result of which the watches were contemporary of the times in which they were created.

The Rolex credo of Quality, Perfection and Consistency survived generations making Rolex an heirloom that is passed from father to son. The Rolex watch is extremely reliable and its durability makes it a name to reckon with. The Rolex SA has three watch lines, the Oyster Perpetual, the Professional and the Cellini. Each line has its share of loyalists and the tacit norm is that once you own a Rolex it’s not only difficult but impossible to change your brand.

Rolex takes itself beyond watches and allies with games. Rolex is the Official time sponsor of the Wimbledon and the US Open and also extends its support to golf and water sports. In 2007, Rolex got its headquarters in New York and since then its fame in the American market has soared.

If ambition and resilience is greater than the greatest of challenges than attaining victory is an undeniable right. The greatest of legends all across the world have had to battle insurmountable challenges and face daunting obstacles in their quest to ultimate triumph. Rolex the world leader in premium watches salutes these heroes and supports their cause to individual glory and perfection. Closely involved with numerous world class sporting events around the world Rolex assists exceptional athletes in fuelling their growth and potential. Roger Federer the world renowned tennis player from Switzerland is regarded by numerous people along with past legends of the game as the greatest player in the history of tennis. Equaling the record of the legendary Pete Sampras by clinching 14 Grand Slams, Roger Federer is the rewriting the history of tennis. With a Career Grand Slams to his name, Roger Federer is transforming the long held perceptions and ushering in a whole new standard to the game. Named the Laureus World Sportsman of the Year for four consecutive years from 2005 to 2008, Roger Federer is reshaping aspirations and has become an icon that represents a champion. Rolex proudly partners Roger Federer and his ongoing ambition of becoming the best the world has ever seen.

Born in August, 1981 in Basel, Switzerland, Roger Federer held the world number one position in the tennis rankings for record number of 237 consecutive weeks. Beating champions across the world, Roger Federer has etched his name in the pages of human achievement and will forever be regarded as a legend that brought with him a new dawn to the game of tennis. Forever changing the dynamics of the game, Roger Federer is a formidable champion who has silenced many critics who at one point unabashedly slammed the world class player after a few misses and setbacks. Challenging the claim of the end of the ‘Federer era’ that many critics had predicted Roger Federer beat the top notch tennis player Robin Soderling, to claim the title at the French Open. This momentous occasion will go down in history as the battle of a man with an unwavering ambition and his triumph over destiny. A name that has become synonymous with victory and persistent ambition, Roger Federer has transformed into an inspiration and a goal that aspiring players across the globe hope to achieve. Seen as the greatest player to have ever played on the court, Roger Federer has been able to capture the imaginations of millions across the globe who watch in complete wonderment, as he glides across the court to return the ball in a magnificent display of skill. At the Wimbledon for 2009 that has Rolex at its official timekeeper; top notch players have been competing to clinch the top honor. Bringing their principal skills forward and pushing ahead with increasing dynamism, the world class players battle it out at center court while the world waits in anticipation to crown its champion. Armed with a 15 win streak, Roger Federer is hitting the centre court at the Wimbledon with all his might and would probably go on to claim the top honor. Defeating the German tennis ace Kohlschreiber in the third round Roger Federer will play off against the Swedish star Robin Soderling in the fourth round that is scheduled to take place at the centre court on the 29^th of June.

Rolex is proud to be associated with a legend like Roger Federer and proudly supports his unwavering fortitude. In the quest to final glory and achievement Rolex assists the Swiss star Roger Federer, find his path to brilliance. Greatness is an aspect that relies more on the capacity of the human spirit and heart rather than mere talent. With an unfaltering determination and the heart of a true champion Roger Federer marches on to triumph.

Known thorough out the world for its extremely high standards and continual pursuit of perfection and ingenuity Rolex is an exclusive brand that people around the world associate with flawless craftsmanship. Even though Rolex is constantly innovating to manufacture pioneering works of art it still follows certain principals in its design that gives it a very distinct and trademark Rolex look. The fact that Rolex has never ventured into manufacturing digital watches and has always crafted the finest analog watches is quite unbelievable. The only reason for this is the time-honored tradition of Rolex to enhance the performance, functionality, quality and design of its watches but ensure that every meticulously crafted watch is analog in nature. However the only exception is the timepiece installed at Wimbledon Court.

Rolex has constantly surprised the world with its obsession with perfection and functionality. The incredible performance of Rolex watches has gone down in history as a precedent for flawlessness. It is because of Rolex’s strong adherence to the highest standards and the utilization of both the finest quality materials as well as the most groundbreaking techniques that it is associated with the events that are a platform to launch exceptionally talented individuals. In this endeavor of supporting excellence and promoting perfection Rolex associated with Wimbledon to become its official timekeeper from 1978. For over two decades now Rolex has been associated with Wimbledon, the most prominent and significant tennis tournament in this world. Apart from being the official timekeeper for Wimbledon, Rolex also supports the finest players of the game who display remarkable talent on the court. Rolex promotes quite a few star class players who have redefined the tennis circuit due to their exceptional skills like Roger Federer, Justin Henin, Andy Roddick and Marat Safin. Wimbledon is the biggest tennis tournament of the year and the only Grand Slam tournament that still uses grass on its courts. The first organized tennis tournament of the world Wimbledon has a rich heritage of striving for excellence. The first men’s singles tournament was held in 1877 while the doubles tournament started in 1884. The prize money that was awarded to the finest player was a mere 2000 pounds in 1968, this has grown exponentially over the years and currently stands at 700000 pounds for both men and women’s singles champions.

Over the past two decades Rolex has always been there whenever the incredible Wimbledon tournament takes place and has continuously performed flawlessly. Keeping in tune with the digital revolution that has swamped this world Rolex installed a digital version of its timepiece at the centre court in Wimbledon. Crafted, using the same passion for perfection the Rolex digital timepiece is the only digital watch that has ever been manufactured by Rolex. Crafted to perform with the trademark Rolex precision and functionality the digital centre court watch ensures that it performs perfectly with the utmost accuracy. This watch is unique as it is the only digital watch Rolex has ever manufactured. This is yet another innovation from the master craftsmen at Rolex who strive to achieve perfection through their ingenious design.