A passion that rises from mastering the drivability of the incredibly fast vehicles moves the entire sea of spectators to the rhythm of speed and focus. Rolex the celebrated Swiss brand of luxury watches has been partnering world class sporting events like motor sport racing around the world. Associating with the American organization to revive the motor sport racing in the United States, Rolex collaborated to form the Grand-Am Rolex Sports Car Series.

Over the year the Grand-Am Rolex Sports Car Series has grown exponentially both in size and scope, resurrecting the faltering motor sport racing industry. Now regarded as one of the most prestigious racing events in America, the Grand-Am Rolex Sports Car Series draws incredible talent from around the world. This prestigious racing series is divided into two parts and features a total of 12 races. Performance in all of these races adds to the total tally and influences the standings of the race car driver as well as the various teams. The rise in the number of spectators along with the increased media coverage was possible only due to the unhindered support of Rolex as the principal partner. The 2009 edition of the Grand-Am Rolex Sports Car Series presented by Crown Royal Cask No. 16 saw a spectacular display of talent and racing skills at the racing circuit.

The second half of the season will begin on Saturday at the Daytona International Speedway as throngs of people start to congregate at the circuit. Even though Chip Ganassi Racing team had a slow start in the first half of the season, the champion drivers Scott Pruett and Memo Rojas drove the Daytona Prototypes to lead the rankings with an 11 point lead over the others. Taking the lead by winning their first race at the Sahlen’s Six Hours of the Glen that was held at the Watkins Glen International in the beginning of July, Scott Pruett and Memo Rojas proved their ability by out rightly winning the EMCO Gears Classic that was held two weeks later at the Mid-Ohio Sports Car Course. Highly competitive rivals Scott Pruett and Alex Gurney had one of the closest races last season at the Brumos Porsche 250 and ended in a spectacular photo finish.

In this extremely competitive season apart from the drenched race at the Verizon Wireless 250, five of the six races finished before 10 seconds. An incredible four out of the total six Daytona Prototype finishes have been under a second. Even the grueling Rolex 24 races saw this level of competition with a record four cars finishing the final lap. Memo Rojas with 2 wins and Scott Pruett with one account for half of the total wins in the first half of the Grand-Am Rolex Sports Car Series. The high level of competition and skill at the racing event has led to increased display of incredible talent and has led to many alterations in the statistical log of the races. In the constructors category Porsche is leading the pack with a total of 60 wins, 76 poles and 248 podiums.

With such incredible numbers hitting the circuit every time this edition of the Grand-Am Rolex Sports Car Series promises to be a riveting event. As the second half of the prestigious season hits the tracks this Saturday, spectators are already anticipating some brilliant maneuvers and exceptional drivability that is bound to once again change the history of motor racing.

The core element of humanity is the capacity and the adaptability to be able to master the senses. Fusing ambition with focus man is able master skill and talent and attain amazing feats. Rolex has made it a part of their surging ambition to partner events that propound the objective of achieving the highest forms of human endeavor. The Grand-Am Rolex Sports Car Series is regarded as one of the most prestigious car races in the world and has been partnered by Rolex for almost a decade now. This battle of champions that has Rolex as its title sponsor witnesses the top notch racers from around the world competing to claim the top honor. In a tremendous display of skill the racers thrust their cars forward concurrently maneuvering the hair pin bends to gain momentum and outperform the other racers. Growing in popularity and prestige the Grand-Am Rolex Sports Car Series has seen a continuous surge in the number of spectators that come to witness the combat between the racers and their incredible machines. The tremendous capacity of the racers to be able to calibrate speeds, shift into a new gear and simultaneously control the powerful machine while hurtling down the speedway is an immense task and requires remarkable deft and focus. More than the actual event itself Rolex salutes and celebrates the steadfast focus and the determined vision of these incredible racers.

At the Verizon Wireless 250 a part of the Grand-Am Rolex Sports Car Series that was held at the New Jersey Motorsports Park astounding number of people had come to witness this event. This battle between the racing champions was held on Sunday, the 6^th of May this year. Over the years the Grand-Am Rolex Sports Car Series has seen a tremendous increase in the number of people who come to watch this tremendous display of capacity, human spirit, determination and ability. At the third round of the Grand-Am Rolex Sports Car Series also known as the Verizon Wireless 250 the spectator attendance jumped by 30 percent in spite of the continuous rain at the speedway. Braving the steady rain the spectators turned up in huge numbers to witness this remarkable racing challenge. The general manger of the newly constructed Jersey Motorsports Park along with many racers competing at the event like David Donohue, winner of the 2009 Rolex 24 At Daytona, Brian Frisselle driving No. 10 SunTrust Racing Ford Dallara and Patrick Dempsey of Dempsey racing were surprised at the huge turn out and the astonishing response of the Millville and Vineland communities.

Apart from the racing the spectators were able to meet their favorite racers and take their autographs at the autograph session that featured all of the Rolex Series drivers. The audience members also had access to the pre-race grid which was open to everyone. Ability gains popularity only when it is recognized and accepted and this in turn proves the capacity of understanding the importance of human achievement.

The growing significance of these prestigious races is due to the incredible ambition of the human spirit, to brave all odds and free the spirit and mind to break the fetters of mediocrity and achieve something extraordinary. Rolex understands the significance of human attainment and triumph and supports world class events like this that promote exceptional ability.