Serena has been touted as the Queen of the tennis court not because she has won so many Grand Slams but because she has been a consistent player. The Rolex Lady Datejust is the queen of feminine watches because it shares that same level of commitment to consistency. The watch has added to the Rolex glory because it has never failed to perfect on accuracy and this also reflects in Serena William’s finesse on court.

The world No. 2 in women’s tennis and the reigning champion at the US Open, Australian Open and Wimbledon singles Serena started playing professional tennis in 1995.It was at the Ameritas Cup Chicago that Serena beat World No. 1 Monica Seles and recorded her first career win. She finished that year ranked World No. 99 a huge jump from her former rank No. 304. A year later Serena defeated sixth seed Irina Spirlea before she lost the game to her sister Venus at the Australian Open. Coupled with Max Mirnyi Serena won the mixed doubles title at Wimbledon and the US Open that year. The feat contributed to the Williams family sweeping the mixed doubles Grand Slams of the year.

Her first professional singles title win came against Amelie Mauresmo at the Open Gaz de France. Serena’s wins put her in the top ten in world rankings. She went on to win the JP Morgan Chase Open the same year.

Her first Grand Slam title was at the US Open where she defeated top seed Martina Hingis to win the much coveted title. She also won the doubles final at the same tournament with her sister Venus. Defeating her sister to the game in the finals to win the Grand Slam Cup in Munich was a brilliant effort. Serena defended her title at the Wimbledon defeating World No. 2 Davenport yet again. The sisters teamed up and won the Gold medal at the Sydney Olympics in September 2000. Serena finished the season as world No. 6.

In 2001 Williams defeated Kim Clijsters at the Tennis Masters Series. Serena was playing tenth seed in the US Open and after defeating Henin, Davenport and Hingis in the initial stages she gracefully lost to Venus in the finals. Having won three titles Serena finished World No. 6.

Her first clay title came in 2002 at the International BNL d’Italia after defeating Henin in the final. She defeated her sister to win the 2002 Wimbledon Championships and gained the World No. 1 position. Serena defeated her sister once again in the US Open that year. This was her fourth Grand Slam title. She also won the 2003 Australian Open becoming the fifth woman to hold all Grand Slam titles simultaneously.

The years from 2007-09 were Serena’s comeback years. Serena crushed Maria Sharapova on court winning the years Australian Open. It was one of the best performances of her career. This year Serena had a career high, defeating her sister at the Wimbledon yet again.

The Rolex Lady Datejust is a certified chronometer whose 29 mm radial doesn’t take away from the royal power it exudes. Made in dazzling diamonds and yellow gold material the bezel of the watch is polished and set in brilliant stones. The Lady Datejust is self wound and water proof to 100 meters and comes crystallized in sapphire. The watch serves as the perfect accessory for an evening out especially if you want to be treated like a queen. Serena and the Lady Datejust come together in their dedication and are the declared queens of the court.

A famous quote says that for surfing you’ll need “only your body, a surfboard and a wave�. If surfing really were that effortless famous American Surfer Kelly Slater makes it look a world easier the way his body befriends the waves every time they come to lash at him. A Rolex watch in a very similar manner makes water out of troubles and has withstood the challenges of time and tide by reinventing itself constantly. With the Sea Dweller Deepsea, Rolex has stepped into territories that were hitherto forbidden. Surfing is neither a game nor is it a contest, it is an art, a sport that has to be mastered meeting near death situations at all times. And this is where the Rolex Sea Dweller Deepsea comes in as the perfect companion no matter how deep in the waters you are. Rolex has constantly challenged presumptions and made a watch man’s eternal attendant wherever he may be. Kelly Slater has earned a name for himself today because he has learnt to respect the varying moods of the sea and developed a bond with it that very few can muster courage to.

Slater started his winning spree with a victory at the Body Glove Surfbout Trestles in California. 1994 was the champion surfer’s best year. Slater won the Rip Curl Pro in Australia, Gotcha Lacanau Pro in France, Chiemsee Pipe Masters in Hawaii and the Bud Surf Tours in USA.

Winning the US Open in 1996 was a special moment for the young surfer. Slater was also that year’s champion at Chiemsea Pipe Masters in Hawaii and Rip Curl Pro Hossegor in France to name a few of the many honors that he gathered that year. In 1997 Kelly won the Billabong Pro in Australia, Typhoon Lagoon Surf Challenge in Specialty USA. Since then Slater has never had to look back winning most of the toughest of surfing challenges round the world including this year’s Hang Loose Pro in Brazil.

The surfer who is renowned for his bravado and surfing style appeared on many episodes of the Baywatch series and has also starred in many surfing films. Slater is also a part of the band The Surfers. Kelly also has the video game Kelly Slater’s Pro Surfer in his name. Slater released his autobiography Pipe Dreams in 2003 and a second book For the Love in 2008. Slater through Reef Check is also proactive in conserving oceans around the world and preserving temperate reefs in California.

Originally a diver’s watch the Rolex Sea Dweller Deepsea is also a favorite amongst surfers because of the accuracy the watch promises even in the heaviest of waves. The Sea Dweller Deepsea is allocated with a one-of –its kind Ringlock System. The novel concept of a case structure came about to build resistance against the powerful pressure that is exerted by water at an extreme depth of 12,800 feet. The helium escape valve of the Rolex watch helps to withstand strong decompression, and the certified chronometer can endure any challenge under water. The Sea Dweller Deepsea also has a unidirectional rotatable bezel that checks decompression times and the bracelet is a special Oyster Fliplock with a Glidelock clasp. The watch is self wound and has a 43mm long radial. The Sea Dweller Deepsea comes with a glistening steel finish and is crystallized in sapphire. For Kelly Slater surfing is a way of life and for the Rolex Sea Dweller Deepsea which understands that surfing is a sport of wits and tremendous courage there couldn’t be a better likeness to the Rolex ideology than Slater.

Once upon a time, on this very 2^nd day of July a man who had set out with a dream to make a wristwatch which would be more than an instrument of utility and to transform it into an elegant piece of precision got his dream registered. The dream was none other than the watch brand Rolex and the man was its famous creator Hans Wilsdorf. On July 2^nd, 1908 Hans registered the mark Rolex under the number 24001 and a hundred and one years after, today, Rolex is a brand name that instantly connects with brilliance and panache. In 1915 Wilsdorf had culled enough enthusiasm from the wearers of his watch to register Rolex as the company name.

A lot of planning and strategizing had gone into making the watch’s exactness in marking time, reach the level of perfection that it can proudly claim for itself today. Rolex by the first half of the 20^th century had become such an embodiment of acme that in 1940 of the 21,561 certificates of precision that were issued by the four offices to deliver a rate control certificate for wrist chronometers, Rolex bagged for itself 19,155 of them.

Rolex has many firsts to its credit. It was the first watch company to have invented the waterproof watches. Rolex understood the need to keep oneself abreast of time like no other and came up with the idea of showing the date on the dial. Rolex was also the first watch company that showed two time zones on the same watch. That a watch could be a perfect chronometer was not known before Rolex bagged the record for the most certified chronometer movements in the wristwatch category. The Rolex brand also associated itself with developing the original quartz watch movements.

Of the many Rolex inventions the “Perpetual� was Rolex’s invention of the first self-winding watch which used a rotor and was mathematically designed to mark time accurately. The watch was incorporated with listings for the day and date of the week and Rolex very aptly renamed it as the Day Date. To make their watches water resistant Rolex came up with a unique technology, one that allowed the wearer to sport his Rolex at the beach or at the pool. The watch resistant case got its name from the sea and was called the Oyster. Rolex has a series of watches that are called the Oyster Perpetual editions.

Wilsdorf was quick to understand that just creating a trademark wasn’t enough. It was important that the watch also got a universal clientele and people around the world could avail of the Rolex experience. As a marketing strategy Rolex prioritized the creation of a very personalized design as a result of which the watches were contemporary of the times in which they were created.

The Rolex credo of Quality, Perfection and Consistency survived generations making Rolex an heirloom that is passed from father to son. The Rolex watch is extremely reliable and its durability makes it a name to reckon with. The Rolex SA has three watch lines, the Oyster Perpetual, the Professional and the Cellini. Each line has its share of loyalists and the tacit norm is that once you own a Rolex it’s not only difficult but impossible to change your brand.

Rolex takes itself beyond watches and allies with games. Rolex is the Official time sponsor of the Wimbledon and the US Open and also extends its support to golf and water sports. In 2007, Rolex got its headquarters in New York and since then its fame in the American market has soared.