As millions around the world watch the superlative capacity of a rider moving as swiftly as the wind, the only aspect that is clearly visible is the sheer power of the fusion of man and beast. When the world’s most renowned brand of premium watches, Rolex comes forward to support the art of riding, the sport moves on to a whole new level and takes on the form of a world class event. Rolex has always believed in the utter capacity of individuals to perform beyond the ordinarily held standards and for this purpose sponsors them to take on even more daunting challenges. The Fédération Équestre Internationale also known as the International Federation for Equestrian Sports is an international body that manages world class equestrian sports around the world. As a part of its global vision of promoting outstanding talent Rolex collaborates with the Fédération Équestre Internationale to hold equestrian events that have riders competing in ten different events that include dressage, combined driving, endurance riding, eventing, horseball, para-equestrianism, reining, show jumping, tent pegging, and vaulting.

Operating from its headquarters in Switzerland the Fédération Équestre Internationale has been holding the FEI World Equestrian Games every four years. This world class competitive riding competition began in the 1990s and from then on has transformed into a formidable competitive event drawing skilled riders from across the globe. Formed back in 1921 the Fédération Équestre Internationale now has 134 national equestrian organizations that are associated with it. Apart from creating and holding competitive riding events, the Fédération Équestre Internationale also develops the code of conduct and safeguards the horses from exploitation or abuse. Over the years the FEI World Equestrian Games has been a platform fro propelling the ambitions of skilled riders and has been a witness to numerous ground breaking developments in the world of equestrian events.

The FEI World Equestrian Games for 2009 were held amidst the bright lights of Las Vegas in Nevada, a city that gave the world a new definition of illuminative ornamentation. The competitive event turned out to be hugely successful and attracted throngs of spectators. A number of continental leagues are held all over the world in order to qualify for the FEI World Equestrian Games that have become synonymous with passion, determination, skill, devotion and pride. The culmination of the league championships into this world class event is unwaveringly supported by Rolex and forms a stage for the overall development of the sport. The 2009 edition of the FEI World Equestrian Games saw a tremendous display of riding skill and ability by the numerous riders from every part of the globe. Battling hard to outperform the other competitors the riders put on a brilliant display of skill and managed to execute the toughest challenges with great self-belief and élan. Sven Holmberg the vice president of the Fédération Équestre Internationale believes that holding the world cup games in Europe too often is not a great idea and is in favor of organizing the event in other parts of the globe.

Robert Ridland the Jumping Manager for the Las Vegas World Cup Show put forward a strong bid in order to bring back the FEI World Cup 2014 to the scintillating city of Las Vegas in United States. Rolex the prime supporter of this event will be back to sponsor the FEI World Games in 2014.

Discovering a new means to an end, redefining long-held notions and revolutionizing the dimension of tracking time, Rolex the celebrated Swiss brand of premium watches symbolizes the art of human creativity. Imagining and creating watches that become harbingers of the limits of genius and superior craftsmanship, Rolex is a name that is built around the elemental aspects of passion and artistry of vision. Almost every year millions of people around the world wait with bated breath as Rolex declares its new creations and plans for the year. The invaluable quality of a Rolex watch does not come from it being expensive or the most bejeweled; instead the conspicuous characteristics of incredibly flawless and remarkable functionality have enabled Rolex to etch its name amongst the most treasured brands of the world. Rolex has its headquarters in Switzerland and from here operates and controls all the other subsidiaries of the company. It does not come as a surprise that Baselworld the preeminent watch and jewelry exhibition is organized every year in the city of Basel in Switzerland.

Uniting more than 2100 exhibitors from over 45 countries, the Baselworld Watch and Jewelry Show is an annual exhibition that enables the exhibitors and creators to showcase their products to the masses. Drawing the media, connoisseurs, industry experts and collectors the Baselworld exhibition is a display of mankind’s creativity and pioneering ambition. The exhibition floor of the Baselworld show is 160,000 meter square with halls located on several different floors. About a 100,000 people are attracted to this mega event every year and provides a completely new perspective and indication of the market trends. The products that are displayed here are separated into particular sectors that are placed into one of six exhibition halls of the Baselworld event like the Hall of Universe, Hall of Elements and the Hall of Visions among others. An event that began way back in 1917 now has transformed into a prestigious platform that not only gives an overview of the market scenario but also forms a stage that provides the participants various opportunities for development and partnership.

Rolex is one of the mot valued brands at the Baselworld Watch and Jewelry Show exhibition and every year its new creations are launched or future plan of action announced at this eminent event. Most of Rolex’s watches are a cut above the rest and have features that many might have not even heard of. Due to the incredible functionality of the watch Rolex does not have to do too much tweaking with the design or the features of the model. Some varieties of the Rolex line that were crafted almost five decades back have not deviated much from the original design. Rumors about the fact that the Rolex Explorer II both black and white dial versions, the Rolex Explorer and the Rolex Submariner LV with a green bezel were going out of production. However these rumors were laid to rest as Rolex announced that it had no such plans of discontinuing the series. Furthermore, the representatives of Rolex also announced that white gold Rolex Submariner model will also be available in a rolesor version (gold/steel combination). Tudor a subsidiary of Rolex announced its partnership with Porsche Motorsport and launched a number of Tudor watches with ‘GranTour’ on the dial. Apart from a few changes including the new lady’s Daytona model no major announcements were made.

Continuing its surging ambition of creating the finest Rolex displayed its astounding collection to the admirers and thus began another journey of vision, revolution, partnership and ambition.

If ambition and resilience is greater than the greatest of challenges than attaining victory is an undeniable right. The greatest of legends all across the world have had to battle insurmountable challenges and face daunting obstacles in their quest to ultimate triumph. Rolex the world leader in premium watches salutes these heroes and supports their cause to individual glory and perfection. Closely involved with numerous world class sporting events around the world Rolex assists exceptional athletes in fuelling their growth and potential. Roger Federer the world renowned tennis player from Switzerland is regarded by numerous people along with past legends of the game as the greatest player in the history of tennis. Equaling the record of the legendary Pete Sampras by clinching 14 Grand Slams, Roger Federer is the rewriting the history of tennis. With a Career Grand Slams to his name, Roger Federer is transforming the long held perceptions and ushering in a whole new standard to the game. Named the Laureus World Sportsman of the Year for four consecutive years from 2005 to 2008, Roger Federer is reshaping aspirations and has become an icon that represents a champion. Rolex proudly partners Roger Federer and his ongoing ambition of becoming the best the world has ever seen.

Born in August, 1981 in Basel, Switzerland, Roger Federer held the world number one position in the tennis rankings for record number of 237 consecutive weeks. Beating champions across the world, Roger Federer has etched his name in the pages of human achievement and will forever be regarded as a legend that brought with him a new dawn to the game of tennis. Forever changing the dynamics of the game, Roger Federer is a formidable champion who has silenced many critics who at one point unabashedly slammed the world class player after a few misses and setbacks. Challenging the claim of the end of the ‘Federer era’ that many critics had predicted Roger Federer beat the top notch tennis player Robin Soderling, to claim the title at the French Open. This momentous occasion will go down in history as the battle of a man with an unwavering ambition and his triumph over destiny. A name that has become synonymous with victory and persistent ambition, Roger Federer has transformed into an inspiration and a goal that aspiring players across the globe hope to achieve. Seen as the greatest player to have ever played on the court, Roger Federer has been able to capture the imaginations of millions across the globe who watch in complete wonderment, as he glides across the court to return the ball in a magnificent display of skill. At the Wimbledon for 2009 that has Rolex at its official timekeeper; top notch players have been competing to clinch the top honor. Bringing their principal skills forward and pushing ahead with increasing dynamism, the world class players battle it out at center court while the world waits in anticipation to crown its champion. Armed with a 15 win streak, Roger Federer is hitting the centre court at the Wimbledon with all his might and would probably go on to claim the top honor. Defeating the German tennis ace Kohlschreiber in the third round Roger Federer will play off against the Swedish star Robin Soderling in the fourth round that is scheduled to take place at the centre court on the 29^th of June.

Rolex is proud to be associated with a legend like Roger Federer and proudly supports his unwavering fortitude. In the quest to final glory and achievement Rolex assists the Swiss star Roger Federer, find his path to brilliance. Greatness is an aspect that relies more on the capacity of the human spirit and heart rather than mere talent. With an unfaltering determination and the heart of a true champion Roger Federer marches on to triumph.