Rolex has been known to create new benchmarks in the world of watch-making since it was founded in 1905. It has established itself as one of the most valuable brands in the world. With each collection presenting new and improved versions of existing timepieces Rolex has proved that it can not only cope with changing times but also create new trends. Each debutant timepiece from Rolex has created a place of its own in the world of watches. One writer director who has been able to carve a niche for himself in Hollywood with his debut film Donnie Darko is Richard Kelly. His first feature film Donnie Darko bestowed on him the honor of several awards. A Rolex timepiece that has won accolades is the Rolex Submariner as it is the only watch that is water-resistant up to a depth of 300 metres/1000 feet.

Richard Kelly’s first feature film Donnie Darko got him nominations for prestigious awards like the Grand Jury Prize at the Sundance Film Festival 2001, Best Film at the Catalonian International Film Festival 2001, Best First Feature and Best First Screenplay at the Independent Spirit Awards 2002 and Most Promising Director at the Chicago Film Critics Association Awards 2003. The 2001 psychological thriller won him a host of awards like Best Feature at the 2001 Sweden Fantastic Film Festival, Best Screenplay at the 2001 Catalonian International Film Festival, Best Screenplay at the 2001 San Diego Film Critics Society Award, Silver Scream Award at the 2002 Amsterdam Fantastic Film Festival, Special Award at the 2002 Academy of Science Fiction, Fantasy & Horror Films and more. While Richard Kelly was in the USC School of Cinema-Television, he made two short films, The Goodbye Place and Visceral Matter. He graduated from USC in 1997. His latest movie is The Box which is a horror film based on the 1970 short story Button, Button. The film stars Cameron Diaz and James Marsden.

The Rolex Submariner has unique features that make it ideal for divers and water lovers. It is water-resistant down to 1000 feet, which is a feat unmatched by any other watch, it also has a unidirectional rotatable bezel that is for checking decompression times and safe immersion time. It is 40 mm in size and the timepiece is available in a variety of steel, 18 ct yellow gold and white gold. The white gold variant is the most attractive of the collection. What guarantees the purity of the gold is that it is processed in Rolex’s own foundry which is one of its kind. The bezel and dial are blue in color. The bracelet is a Rolex Glidelock clasp that makes for a safe fit even under extreme conditions. The Rolex Submariner has a unique feature of a triplock system that further safeguards its movement from water and dust. The Oyster case back ensures protection of the self-winding movement from shocks, pressure, dust and water. With these features combined Rolex has ensured that the watch guarantees excellent performance under any conditions. To further guarantee performance the watch is an officially certified chronometer by COSC which means it has been rigorously tested for performance under adverse conditions.

The path we choose to take is crucial for understanding our purpose as well as the ability to go beyond the ordinary. When Rolex was first brought to life in 1908, it created the most remarkable works of art in form of its flawless watches. However even while every single part of the watch was being polished and fitted into its slot, an idea was taking shape. This idea was to inspire the world in aiming and achieving the highest level of individual capacity. Over the hundred years Rolex has been around it has actively taken on the role of an agent of change and an icon of unlimited ability. From a single shop in London to the numerous stores across the world, Rolex is recognized the world over for its brilliant timepieces and its unwavering support to bring about a transformation in the perceptions held y humanity at large.

Only when we perform are actions to the best of our ability in the face of any daunting challenge, are we able to inspire the rest. Keeping this in mind Rolex focused to developing the capacity and the ability of the brand and evolved both in terms of craftsmanship as well as implementation of the most groundbreaking ideas. The world got a glimpse of the innovations to come when Rolex unveiled its water resistant watch at the Basel fair decades ago. From the Rolex Explorer and Rolex Submariner to the Rolex Milagauss, Rolex had taken the world by storm through its unique watches that feature the most stunning features. Designed to function perfectly even in the most extreme of conditions, Rolex watches traversed the icy slopes of the highest peak in the world and dove into the depths of the oceans in the research expeditions and still functioned flawlessly. This quality of unfaltering dependability sets the Rolex apart from the rest around and also drives the brand to create events that inspire and propel the human ambition.

In United States Rolex has played a significant role in the development of a number of sporting events as well as supporting a number of causes that benefit humanity on the whole. Partnering AJGA to hone young talent for golf and collaborating with the Grand-Am committee to bring about one of the most prestigious motor sport racing tournament to partnering US Sailing for creating world class regattas, Rolex has been instrumental in giving shape to ambitious projects. The primary purpose of these world class sporting events is to promote talent and encourage people to pursue excellence. Trudging the path slowly yet steadily Rolex evolved from a premium watch manufacturer to the spirit behind events that bring about change.

Although through its various endeavors Rolex has awarded, saluted, partnered and supported individuals and events the road ahead is dotted with greater ambition and even more spectacular events. Rolex chose to become the finest and continually innovate in order to inspire ambition, safeguard elemental history and champion the cause humanity towards attaining excellence and the highest level of determined action.

Commanding the respect of millions of people around the world, the Swiss brand Rolex is arguably the most valuable brands in the world. Generating revenues to the tune of 3 billion dollars, Rolex has been operating for more than a hundred years now.

Right from the time of its inception Rolex had a conspicuously different philosophy that aimed to lead the human race towards the collective celebration of the progress and work towards attaining perfection in every possible human endeavor. The essence of the Rolex principal was to propound the aspects of attaining perfection through devotion, focus and patience. More than inherent talent it is the will to achieve the extraordinary and the craving for excellence that drives the spirit to outperform. Armed with remarkable resilience Rolex brought with it changes that swept across the entire society and transformed more than just perception. It was responsible for alluring the hearts of men to the aspect of human attainment and the significance of honoring those who broke the barriers of pre-conceived notion. Over the years Rolex has been functioning it has been responsible for many changes that have completely changed the very essence of understanding the dimension of time. Even though numerous watch manufacturers have been in existence for many years now only a few can match the superior quality, the intricate craftsmanship and the unsurpassable performance of Rolex.

If ever there be a book written about the glorious achievements of mankind, it most definitely will mention Rolex and its incredible list of attainments. Responsible for many revolutionary changes Rolex has a list of firsts like being the first ever watch to ascend the slopes of the majestic Mt. Everest along with the legendary Sir Edmund Hillary. Creating the world fully functional waterproof watch by the name of Rolex Submariner, Rolex took the feature of water resistance much further and came out with the Rolex Sea Dweller, an incredibly powerful watch that is able to withstand water pressure at 12, 800 feet underwater. Also responsible for creating the first wristwatch with a date feature on the dial, along with the first watch that shows two time zones at once, Rolex has many such achievements to its credit. One of the most fantastic aspects of a Rolex timepiece is that it has one of the highest resale values and most of the earlier versions have become collector’s items. Proving its potentiality again and again, Rolex has been a vital part of many expeditions to the far corners of the world like the Moana expedition. Performing flawlessly in daunting weather conditions Rolex has become a favorite among the explorers and voyagers. If making the finest watches on this planets was not enough Rolex also supports a number of activities that promote the artistic vision and cultural pursuit of exceptional artists from around the world like the Rolex Mentor and Protégé Arts Initiative and the Rolex Institute that honors exceptionally brilliant people. The Rolex Awards for Enterprise is an ambitious endeavor that propounds the remarkable achievements of people and its impact on the society. A large part of the revenue that is generated from the sale of Rolex watches is donated to charity and for varied philanthropic purposes.

Rolex is not a mere brand it has evolved into an idea, a revolution, a movement, a symbol and a purposeful ambition that inspires mankind when ever the time is bleak and the spirits burdened.

Discovering a new means to an end, redefining long-held notions and revolutionizing the dimension of tracking time, Rolex the celebrated Swiss brand of premium watches symbolizes the art of human creativity. Imagining and creating watches that become harbingers of the limits of genius and superior craftsmanship, Rolex is a name that is built around the elemental aspects of passion and artistry of vision. Almost every year millions of people around the world wait with bated breath as Rolex declares its new creations and plans for the year. The invaluable quality of a Rolex watch does not come from it being expensive or the most bejeweled; instead the conspicuous characteristics of incredibly flawless and remarkable functionality have enabled Rolex to etch its name amongst the most treasured brands of the world. Rolex has its headquarters in Switzerland and from here operates and controls all the other subsidiaries of the company. It does not come as a surprise that Baselworld the preeminent watch and jewelry exhibition is organized every year in the city of Basel in Switzerland.

Uniting more than 2100 exhibitors from over 45 countries, the Baselworld Watch and Jewelry Show is an annual exhibition that enables the exhibitors and creators to showcase their products to the masses. Drawing the media, connoisseurs, industry experts and collectors the Baselworld exhibition is a display of mankind’s creativity and pioneering ambition. The exhibition floor of the Baselworld show is 160,000 meter square with halls located on several different floors. About a 100,000 people are attracted to this mega event every year and provides a completely new perspective and indication of the market trends. The products that are displayed here are separated into particular sectors that are placed into one of six exhibition halls of the Baselworld event like the Hall of Universe, Hall of Elements and the Hall of Visions among others. An event that began way back in 1917 now has transformed into a prestigious platform that not only gives an overview of the market scenario but also forms a stage that provides the participants various opportunities for development and partnership.

Rolex is one of the mot valued brands at the Baselworld Watch and Jewelry Show exhibition and every year its new creations are launched or future plan of action announced at this eminent event. Most of Rolex’s watches are a cut above the rest and have features that many might have not even heard of. Due to the incredible functionality of the watch Rolex does not have to do too much tweaking with the design or the features of the model. Some varieties of the Rolex line that were crafted almost five decades back have not deviated much from the original design. Rumors about the fact that the Rolex Explorer II both black and white dial versions, the Rolex Explorer and the Rolex Submariner LV with a green bezel were going out of production. However these rumors were laid to rest as Rolex announced that it had no such plans of discontinuing the series. Furthermore, the representatives of Rolex also announced that white gold Rolex Submariner model will also be available in a rolesor version (gold/steel combination). Tudor a subsidiary of Rolex announced its partnership with Porsche Motorsport and launched a number of Tudor watches with ‘GranTour’ on the dial. Apart from a few changes including the new lady’s Daytona model no major announcements were made.

Continuing its surging ambition of creating the finest Rolex displayed its astounding collection to the admirers and thus began another journey of vision, revolution, partnership and ambition.

Mastering the unpredictable sea to momentarily control the obscure wind, as it rushes past the sails sometimes thrusting it forward, while at other times almost threatening to tear the vessel to shreds is a thrill that has drawn men to risk their very lives, for many centuries. The Rolex recognizes the resilience and focus that is required to master the art of sailing and in its endeavor to promote the sport it holds numerous sailing events across the globe. The Giraglia Rolex Cup is yet another example of Rolex’s pre-determined design to promote the pursuit of excellence and the sport of sailing. One of the most renowned races to occur in the Mediterranean, the Giraglia Rolex Cup presented by Rolex is an eminent racing event that has drawn competent sailors from all over the world, especially from Europe. This distance racing event has almost been a tradition for the European sailors for more than 50 years. The boats that take part in the prestigious Giraglia Rolex Cup commence their journey from the historic port of St. Tropez, France sailing through the tranquil surroundings of the Iles des Hyeres before crossing the sea around Giraglia which is a rocky islet located off northern Corsica and finally finishing off at Genoa in Italy covering a total distance of 243 nautical miles.

The 2008 edition of the Giraglia Rolex Cup saw a total of 170 yachts participating in the event that set off on the 243 mile voyage from the picturesque St. Tropez after waiting for the wind to pick up for three hours in June. This year the Giraglia Rolex Cup is to being held from the 14^th to the 20^th of June and is currently underway. A record number of 2000 sailors on a 192 yachts sailed away from the shore heading off to clinch the title of the top sailor in the 57^th edition of the Giraglia Rolex Cup. As the almost 200 strong fleet of yachts took off, the spectators around looked in wonderment at the incredible sight these boats that almost seemed to look like a collection of delicate wisps. The skipper of Alpha Romeo, Neville Crichton is hoping to break his own record of covering the entire 243 nautical mile journey in 18 hours and 3 minutes that he had set in 2008. The sudden change in the wind directions makes the Giraglia Rolex Cup completely unpredictable. There have been instances where yachts can almost the port of Genoa in Italy on the horizon but due to the impulsive wind conditions they have had to anchor down and set sail later. The race that began with a gentle wind is slowly picking up pace as the wind gets stronger and sailors use all tactics to clinch the top spot.

The event will finally conclude with the prize giving ceremony, at the Yacht Club Italiano where the yacht with the best corrected time will be presented with the Rolex Challenge Trophy, while the Rolex Yacht-Master timepieces in steel and platinum will be awarded to the overall winner in elapsed time; along with the overall winner in IRC corrected time as well as the overall winner in ORC corrected time. A stunning Rolex Submariner watch will be presented to the winner of the combined scoring for the Inshore Racing and Distance Race (in the biggest class).

As the final day comes to a close the sailors are leaving nothing to chance an using every possible strategy to win the coveted awards.

Right from its inception the world class Swiss watch manufacturer,Rolex has been pursuing perfection and incorporates incredibly amazing and revolutionary ideas into its design. These groundbreaking designs set a world standard and take most people by surprise due to their ingenuity and remarkable performance. Rolex does not lay stake to these claims merely on the basis of clever marketing ploys but supports its inventiveness by actually performing flawlessly in a range of extreme conditions that most other watches could never dare. After meticulous engineering and remarkable craftsmanship Rolex launched the Rolex Submariner at a Swiss watch fair in the year 1954.

An instant classic the Rolex Submariner was probably one of the first waterproof watches that functioned flawlessly underwater. Due to the outstanding use of top quality materials and very scrupulous construction the Rolex Submariner became an overnight success and created a sensation in the watch markets around the world. The Rolex Submariner was a part of both the Moana Expedition under sea and the Antarctic Expedition. At the Moana mission this watch was able to function perfectly even after a thousand dives in the water while at the Antarctic Expedition it functioned flawlessly even at 45 degrees below zero.

The Rolex Submariner was introduced to the American public through a newspaper advertisement in 1955 that featured the qualities of this amazing watch. More than relying on any clever ploy to market the watch Rolex utilized its actual performance, statistical data and the opinion of experts. It quotes the actual opinion of the vice president of the Institute of Submarine Research in Cannes and Captain T.A.Hampton from the British Underwater Research who used the Rolex Submariner in their routine dives and experiments underwater. The advertisement further talks about the features of the watch like the fact that it is waterproof up to 660 feet and all its dials along with its three hands are extra luminous that allow the diver to keep a track of time even in extremely low light conditions. It further states that the watch features a revolutionary new time recorder incorporated in the rim which allows the diver to turn the dial to the precise minute of the dive and using this dial the diver is able to calibrate the total time spent underwater. This rotating rim is an essential for recording the decompression stages, which in turn provide the diver with accurate information about the resurfacing time. The advertisement goes on to talk about the path breaking qualities of the watch that makes it ideal for everyday wear as well e.g. the perpetual self winding rotor mechanism and the high level of protection provided by the special oyster case.

What Rolex chose to do was to market the Rolex Submariner watch by simply stating its features, ability and perfect performance even under enormous pressure at 660 feet. A culmination of fantastic features this exceptional watch is able to deliver and perform under extreme conditions providing superb functionality while maintaining its aesthetic design.

The highly acclaimed Oscar winning actor Cuba Gooding Jr. mirrors and symbolizes all the qualities of the anniversary edition of Rolex Submariner that is known for its enduring strength. The flawless functionality of the Rolex Submariner can be easily determined by the fact that even though it has been more than 50 years since it was first launched it is still popular. The anniversary edition of the Rolex Submariner was launched by Rolex, a premium luxury brand of international repute, in the year 2001. Appropriately know as the Anniversary Submariner Date it radiates with an aura of class and perfection that is reminiscent of Cuba Gooding Jr. himself.

The Anniversary Submariner Date like all the other watches from the house of Rolex has been crafted to endure and perform excellently under a range of extreme conditions. Cuba Gooding Jr. has experienced  situations that might have broken the spirit of lesser men but like the Anniversary Submariner Date he chose to fight on and continued his quest to achieve perfection. The astounding number of characters he has portrayed so realistically on the screen in the last  two decades is no mean achievement. Silencing the harshest of critics Cuba Gooding Jr. like the Anniversary Submariner Date the latest version of the Rolex Submariner  relies solely on his incredible performance and matchless perseverance. Encompassed in a specially constructed 940L alloy of steel that is corrosion resistant the Anniversary Submariner Date is extremely durable and is fully capable of withstanding tremendous temperature conditions. The Anniversary Submariner Date from Rolex is an ideal watch for Cuba Gooding Jr. as it is infused with the same unrivalled resolution to perform under any circumstance.

Cuba Gooding Jr. a loyal family man and a prominent actor in Hollywood has been a part of immeasurably popular films like the critically acclaimed Boyz n the Hood, Radio, Pearl Harbor and Jerry Maguire. These films have not only been successful commercially but have also got him an Oscar as the unforgettable Rod Tidwell in Jerry Maguire. In the year 2002 he was given a star that was to be placed among the other legendary actors in the Hollywood walk of fame. All these amazing accomplishments have been possible only due to his firm resolve and utter dedication towards perfection. The Anniversary Submariner Date from Rolex also symbolizes strength, spirit, character and the determination to be absolutely perfect in every way. This high quality 300 meter water resistant watch incorporates a synthetic sapphire crystal that is completely scratch-proof and a unidirectional bezel that is built to move only clockwise ensuring that the bezel does not move in the opposite direction while diving. Rolex employs master craftsmen to hone its skill of producing watches that are not merely timepieces but a work of art. Cuba Gooding Jr. is known throughout the  Hollywood circuit for devoting immense  time and energy to perfecting the characters he plays which is achievable only through  honest dedication towards his craft. Similarly Rolex is able to achieve its world renowned status only through utmost devotion to manufacturing impeccable watches and each one rises beyond merely being a timepiece to becoming an impeccable piece of art.

If there is any luxury brand, which has been extremely particular about its image and maintenance of high standards, then it has to be Rolex. Rolex, the luxury watch brand which has been around for more than fifty years now recently announced that it would be launching a new line of premium watches. Rolex already has a very large collection of exquisite watches to its credit.

These include the Rolex Submarinerand the Rolex Oyster Perpetual the Rolex Daytona and the Rolex Datejust collection. The Rolex fans around the world are bound to get excited with the news of Rolex launching an all new range of super impressive watches. The luxury watches would initially be launched at the jewelry, watch and gemstones show, which is held annually at Basel, Switzerland.

The new watches to be launched will belong to the Day-Date II collection. All the watches available in this collection will be made entirely of platinum and 18k white, yellow or everose gold. The improved version of Rolex Day-Date II collection watches will feature a dial measuring 41mm. Apart from using expensive metals and gemstones in the watches, it will also feature new designer dials and a President bracelet. Very few watches have the President Bracelet.

Another set of Rolex watches which are all set to be released fall under the Rolex Sea Dweller Deepsea collection. These watches will feature an even larger dial measuring up to 43mm. The USP of the watches featuring under the Rolex Sea Dweller Deepsea is that the watch is waterproof up to 12, 8000 feet in water. The watch features the new Glidelock clasp. The clasp can be easily adjusted over an individual’s wet-suit even while swimming underwater.

The range of Daytona Cosmograph collection is known for its trademark 18k everose gold watches. However the new watches which will be introduced in this collection will also feature an improved clasp. Similarly, Rolex Submariner, too, will be released in an 18k white gold model. A nice, ceramic bezel along with new Glidelock clasp is one of the highlights of the new Rolex Submariner.

Similarly, Rolex also plans to launch a new watch in the special addition section. This Rolex watch will fall under the category of Special Addition Datejust. The watch will have a 34mm dial. The dial will also feature 12 diamonds set on the bezel. This special addition watch will be available in both the 18k white and the yellow gold versions. This special addition watch will also have new designs in bracelets and dials. Last but not the least, another new Rolex watch to be launched is the 36mm Rolex Oyster Perpetualwhich will feature both in the stainless steel and the white gold versions. The Rolex Oyster Perpetual will also have a wide range of colorful dials. Considering the vast amount of new Rolex watches which are all set to be launched in the market, the sales for Rolex watches are bound to go up considerably.

When Sharon Stone wore a men’s stainless steel Rolex Submariner with a black dial in Sphere, the sci-fi event film based on Michael Crichton’s best-selling novel, she developed a true passion for Rolex watches. What is so intriguing about Sharon Stone’s passion is that she developed a true attachment to the specific Rolex watch model that she wore in the film. When an actor shoots a film, they have nothing to do with the choice of their costume or accessories. Those specific character choices begin with the screenwriter and end with the director who communicates the final decisions through the costume designer. Often, the costume designer or a prop specialist will present a range of accessory choices to the director to choose from for the lead characters. In a star vehicle, the actor will have a certain degree of input, particularly if the film is a drama or a comedy. In a big-budget sci-fi movie like Sphere with special effects, the actor would have no say whatsoever in picking their Rolex watch. Instead, the Rolex watch would reflect the needs of the story.

Since Sphere was an ultra-expensive studio event film that takes place in an underwater base, a Rolex submariner was a perfect choice for Sharon Stone’s character, Dr. Elizabeth “Beth” Halpern, a marine biologist and biochemist. Wikipedia describes the opening and the setting of Sphere as follows: “In the middle of the southern Pacific Ocean, a thousand feet below the surface, what is believed to be an alien spacecraft is discovered after a ship laying transocean cable has its cable cut and the United States Navy investigates the cause. The thickness of coral growth on the spaceship suggests that it has been there for almost 300 years. A team made up of a marine biologist, a mathematician, an astrophysicist, a psychologist and a member of the U.S. Navy is tasked with investigating the spaceship. The team (along with two navy technicians) are housed in a state-of-the-art underwater living environment called the Habitat during their stay on the ocean floor.â€� Given such a context, it further makes sense that the character would wear a men’s stainless steel Rolex Submariner with a black dial. Just reading the last sentence, such a Rolex watch sounds like it should be on the wrist of an action-adventure hero. The choice to have the character of Dr. Elizabeth “Beth” Halpern wear such a Rolex definitely was not made by Sharon Stone, but probably by Michael Crichton in the original novel, that was the source material for the screenplay. If Michael Crichton or the screenwriter did not specify the watch design, then director Barry Levinson and made the choice with the costume designer.

Question: Why go into such detail about the choice of a Rolex watch for a character in a movie that was released over a decade ago? Good question: The answer is that a decade later, Sharon Stone still is wearing a stainless steel Rolex Submariner with a black dial. Clearly, during the making of what can be called a somewhat forgettable Hollywood blockbuster, she fell in love with her character’s wardrobe, specifically the Rolex watch. Whether she actually was given the wardrobe watch by the studio, which seems doubtful or whether she later bought a Rolex Submariner for herself, Sharon Stone became a Rolex enthusiast and a Submariner devotee during the shooting of the movie. Seven years after Sphere was released, on the French cover of Elle in 2005, Sharon Stone is wearing a men’s stainless steel Rolex Submariner with a black dial. Clearly, once you have the opportunity to wear a classic Rolex watch on your wrist like the stainless steel Rolex Submariner with a black dial, you will be won over for good and there is no going back to second-rate watches. Once converted to Rolex when her character wore a Rolex Submariner in Sphere, Sharon Stone became a true Rolex devotee.