There never was any word, gesture, advice, inspiration or wisdom greater than that of a virtuous teacher. In its 100 years of operation Rolex the world leader in premium watches has been able to transform itself from a brand name into an idea that represents the tenacious hunger for perfection through a dedicated labor.

Supporting numerous cultural initiatives and sporting events around the globe, Rolex is a rare brand that has been able to comprehend the significance of a guide. One of its most ambitious projects is the Rolex Mentor and Protégé Arts Initiative. The core fundamental behind an elaborate international philanthropic program like the Rolex Mentor and Protégé Arts Initiative is aid the development of exceptionally talented individuals. Rolex brings together a master who understands the capacity of potentiality and a protégé who has belief and passion for attaining the highest levels of perfection. As a civilization, mankind is capable of extraordinary achievements; however the conspicuous lack of unfaltering will proves to be a major hindrance. It’s at a time like this that one looks towards a teacher that can bring the fickle human mind engulfed with the darkness of ignorance towards the light. Rolex is proud to be an inspiration and a platform that initiates this ambitious campaign.

The Rolex Mentor and Protégé Arts Initiative searches for artists around the world and introduces them to celebrated masters who will in the process of a year of collaborative relationship, mentor them and augment their talent. Infused with the spirit of dance and constantly perfecting the art of movement, probably the oldest language know to man, American born artist Jason Akira Somma is on a quest of fusing newer elements to create a perspective of dance. The 29 year old Jason Akiro Somma is in the process of fusing dance with elements from visual arts in a remarkably novel way. A dancer, choreographer, film-maker and photographer, Jason Akiro Somma was chosen for the 2008-2009 Rolex Mentor and Protégé Arts Initiative for dance and was placed under the guidance of the great master Jiří Kylián. Mentoring this talented young artist is the Czech choreographer Jiří Kylián, a man that has through his dance defied tradition, accepted art forms and categorization to give dance a whole new meaning. Smitten by the wondrous allurement of the circus, Jiří Kylián trained to be an acrobat but soon at the age of nine he started training in dance at the Prague National Theatre ballet school. Earning a scholarship to study at the Royal Ballet School in London worked his way up to become the artistic co-director of the Nederlands Dans Theater. Imbibing the nuance of dance and its expressions from varied cultures from around the world like that from the aborigines, Jiří Kylián finally comprehended the significance of dance as a vital aspect of human expression and the its artistic value in deciphering the mysteries of societal structure. Known fro his distinctive abstract, black and white choreographies, Jiří Kylián was responsible fro creating the celebrated film CAR-MEN in 2006.

With over 100 works and prestigious awards like the Nijinsky Award from Monaco and the prestigious Legion d’honneur from France, Jiří Kylián will be able to mentor the spirit of a prodigious talent like Jason Akira Somma and hone his skill to perfection.

The crescendo of this mentor-protégé collaboration of the master choreographer Jiří Kylián and Jason Akira Somma is the co-creation of a dance that will celebrate the50th anniversary of the Nederlands Dans Theater.

Rolex is proud to be able to initiate a project like this that honors the capacity of the human will an d provides a platform for further development of artistic ability.

Commanding the respect of millions of people around the world, the Swiss brand Rolex is arguably the most valuable brands in the world. Generating revenues to the tune of 3 billion dollars, Rolex has been operating for more than a hundred years now.

Right from the time of its inception Rolex had a conspicuously different philosophy that aimed to lead the human race towards the collective celebration of the progress and work towards attaining perfection in every possible human endeavor. The essence of the Rolex principal was to propound the aspects of attaining perfection through devotion, focus and patience. More than inherent talent it is the will to achieve the extraordinary and the craving for excellence that drives the spirit to outperform. Armed with remarkable resilience Rolex brought with it changes that swept across the entire society and transformed more than just perception. It was responsible for alluring the hearts of men to the aspect of human attainment and the significance of honoring those who broke the barriers of pre-conceived notion. Over the years Rolex has been functioning it has been responsible for many changes that have completely changed the very essence of understanding the dimension of time. Even though numerous watch manufacturers have been in existence for many years now only a few can match the superior quality, the intricate craftsmanship and the unsurpassable performance of Rolex.

If ever there be a book written about the glorious achievements of mankind, it most definitely will mention Rolex and its incredible list of attainments. Responsible for many revolutionary changes Rolex has a list of firsts like being the first ever watch to ascend the slopes of the majestic Mt. Everest along with the legendary Sir Edmund Hillary. Creating the world fully functional waterproof watch by the name of Rolex Submariner, Rolex took the feature of water resistance much further and came out with the Rolex Sea Dweller, an incredibly powerful watch that is able to withstand water pressure at 12, 800 feet underwater. Also responsible for creating the first wristwatch with a date feature on the dial, along with the first watch that shows two time zones at once, Rolex has many such achievements to its credit. One of the most fantastic aspects of a Rolex timepiece is that it has one of the highest resale values and most of the earlier versions have become collector’s items. Proving its potentiality again and again, Rolex has been a vital part of many expeditions to the far corners of the world like the Moana expedition. Performing flawlessly in daunting weather conditions Rolex has become a favorite among the explorers and voyagers. If making the finest watches on this planets was not enough Rolex also supports a number of activities that promote the artistic vision and cultural pursuit of exceptional artists from around the world like the Rolex Mentor and Protégé Arts Initiative and the Rolex Institute that honors exceptionally brilliant people. The Rolex Awards for Enterprise is an ambitious endeavor that propounds the remarkable achievements of people and its impact on the society. A large part of the revenue that is generated from the sale of Rolex watches is donated to charity and for varied philanthropic purposes.

Rolex is not a mere brand it has evolved into an idea, a revolution, a movement, a symbol and a purposeful ambition that inspires mankind when ever the time is bleak and the spirits burdened.