The Monte Carlo Rolex Masters is one event to look forward to with an impressive line-up of tennis seeds all set to give a display of their talents on court. The spring clay season which starts only after the commencement of the Casablanca and Charleston, brings its triple Master Series starting with the Monte Carlo Rolex Masters. The event spans over a week and is followed by the Rome Masters and Madrid Masters. The trio Masters are a prelude to the real face-off at the French Open which is slated to take place in May.

The Monte Carlo Rolex Masters, a tennis tournament which sees participation of professional male tennis players takes place on an annual basis. Like every year the tournament will happen in Clay Courts, France. Monte Carlo is seen as the widely famous ward of the location.  The Monte Carlo Rolex Masters plays a part of the Association of Tennis Professionals (ATP) Masters Series.   This year’s tournament will not witness the participation of the world No. 1 champion Roger Federer. However, the series still has a number of big names to boast of. The starry line-up includes Rafael Nadal, Novak Djokovic and not to forget Andy Murray who will be gracing the event with their presence and their impressive shots.

Rafael Nadal, who leads the cast when it comes to ATP Monaco tournament market, is undoubtedly the favorite of many tennis followers. The player has been a five-time defending champion starting from 2005 and will be seen competing for the top honors for the sixth time in a row. The champion has earned the title of “Clay Court King� for his consistent performance on the court year after year.  Rafael Nadal stayed the No. 2 World Champion for several weeks behind Roger Federer before he bagged the top honors in 2008. At present, the champion of Spanish origin is ranked at No.3 position in the world Tennis rankings.

However, the fact that Rafael Nadal has not won any title in the season has put many under a doubt. But the industry insiders believe that the champion will return with his true colors this season as well. A similar situation was there to be witnessed before the 2008 Monte Carlo Rolex Masters when he did not have any titles from the season to his name.  However, the champion once again floored the audience with his impressive victory following which he became the world No. 1. He remained at the top rank from August 18, 2008 to July 5, 2009. Many people look forward to the Monte Carlo Rolex Masters to catch Rafael Nadal’s relentless attempts at performing his best.

Another big name participating in the Monte Carlo Rolex Masters is World No. 2 Novak Djokovic who is all geared up to prove his worth yet again. With Roger Federer being absent from the championship, Novak Djokovic would be leading the Monaco event.  The champion remained one of the best players last year and also earned the accolades for being the best clay court player following Rafael Nadal.  Andy Murray will also be seen competing in the event.

Roger Federer once again gave his fans a reason to celebrate by winning the Rolex sponsored 2010 Australian Open, his 16^th Grand Slam on Sunday, making it the fourth time following 2004, 2006 and 2007. Roger Federer gave a swift defeat to Andy Murray in the final, making his way to the top rank once again. After being victorious at the Wimbledon and the French Open, the 28 year old’s victory at the Australian Open reaffirmed the fact that he’s all set to kick off yet another season oozing with confidence and success. Roger Federer repulsively beat Andy Murray by 6-3, 6-4, 7-6 (13/11) in the final. Speaking about his victory, Roger Federer gave all credit of his success to the new generation players.

Australian Open sponsored by Rolex marked the second time defeat of Andy Murray to Roger Federer following his 2008 US Open final defeat, taking forward the trail of Britain’s desire to achieve first male Grand Slam winner after Fred Perry made them proud 74 years ago. The defending champion Rafael Nadal had to stay out of tournament following his third set retirement in his quarter final with Andy Murray. The Australian Open Tournament proved out to be a bitter-sweet affair for Serbian third seed Novak Djokovic with his career taking a jump to rest at number two while his health deteriorating in the Grand Slam. With an upset stomach, Novak Djokovic faced a five set defeat to Frenchman Jo-Wilfried Tsonga in the quarter final. Novak Djokovic interestingly holds an odd record of maximum Grand Slam retirements. The US Open Champion Juan Martin del Potro was shown the way out by Marin Cilic in the fourth round after a humongous five setter.

Roger Federer took off with a powerful start, by breaking Andy Murray’s opening service, firing a second serve with a forehand down the line to crack a lead of 2-0. Following which Andy Murray earned a huge applaud from the audience for breaking Roger Federer’s serve. However, thereafter Roger Federer maintained his dominance on the court. The impressive performance by Russian sixth seed Nikolay Davydenko after his two victories over Roger Federer bit the dust when he eventually lost in four sets after leading 6-2, 3-1 in the quarter final. Nikolay Davydanko is a four time Grand Slam semi finalist and a six time quarter finalist but has yet to make it to the final. Speaking about his loss, Nikolay Davydenko expressed his disappointment at not making it this time as well. American player Andy Roddick faced a five-set defeat by Marin Cilic in the quarter final. The seventh seed also gave a tough fight despite of being two sets down with a shoulder nerve problem but still did not have his way to success. The match between Roger Federer and Jo-Wilfried Tsonga remained lopsided with Federer beating Tsonga by 6-2, 6-3, 6-2 in semi final. Later Jo-Wilfried Tsonga confessed of being tired out due to playing back to back five-set matches. At conclusion of the first grand slam of the year and continuing with his winning streak and stupendous success in Grand Slams, Roger Federer looked elated at his one of many Rolex sponsored Australian Open victories.

The finest can only be found or discovered when it is tested for its purity, its sincerity, its determination, endurance and spirit against an equally formidable force. The Wimbledon tennis tournament is considered to be the Holy Grail for tennis players everywhere. Right from its inception many decades ago the Wimbledon tennis challenge has attracted the finest players in the world that come together to face off in a battle off the champions. Rolex the world leader in premium watches has been partnering the Wimbledon for many years now. Comprehending the significance of an event like Wimbledon, the Swiss watches creator Rolex unwaveringly supports this event. Every single year history is created at this prestigious tennis challenge that is partnered by Rolex.

The 2009 edition for Wimbledon this year was a turning point in the history of this illustrious game. Watched by millions people around the world Wimbledon has throughout the history of human civilization been a proving ground fro exceptional talent. The final match for attaining the top honors at Wimbledon this year proved to be a riveting match that saw a battle between the Swiss legend Roger Federer and the talented American player Andy Roddick. This mammoth slugfest between the exceptionally talented duo carried on for an unbelievable 4 hours and 16 minutes. In a superb display of talent and skill that left the spectators completely spellbound the players fought a hard fight to clinch the top spot.

Andrew Stephen ‘Andy’ Roddick on of the competitors at the final was born in August, 1982 in the town of Omaha, Nebraska in United States. Popularly referred to as A-Rod the skilled Andy Roddick has been an integral part of the United States Davis Cup team for quite a few years now and has even lead America to victory in the 2007 Davis Cup tournament. Holding the record for having the fastest serve in the game of tennis at 155 mph, Andy Roddick along with Roger Federer is the only player to have finished the season in the ATP top 10 every single year from 2002 to 2008. With 39 wins to his credit at the finals, Andy Roddick holds the record for the most games won in a Grand Slam final. The winner of the 2004 ESPY best male tennis player, Andy Roddick is a combination of talent, humility and resilience. Ranked 5^th in the world of international tennis, Andy Roddick is a rare example of true grit and resolve.

The 2009 Wimbledon finals that turned out to be the longest game in the history of Wimbledon Andy Roddick displayed excellent form and talent. Armed with a volley of unbelievably fast serves Andy Roddick put up quite a battle and had Roger Federer moving all across the court. In a tremendous fight put up by Andy Roddick who seemed to have regained his best form Roger Federer was compelled to constantly change strategies and use every bit of strength to clinch the title. Andy Roddick put up one of his most epic performance and dominated the serves with a range of blisteringly fast serves. Although the talented Andy Roddick put up quite a fight to the finish eventually the Swiss player Roger Federer won in five sets posting a score of 5-7, 7-6 (8-6), 7-6 (7-5), 3-6, 16-14 at the end of the match.

Rolex the proud partner of Wimbledon was part of this historical event that would forever transform the world of tennis.

The book of human achievement will bear a new name in its pages, as the legendary Roger Federer clasped the Wimbledon title yesterday. Throughout the journey of life, men and women have always sought out an icon that is able to triumph to such heights that it attainment consequently turns into an inspiration. Rolex is proud to partner and associate with the illustrious tennis champion, Roger Federer as he redefines the history of accomplishment.

On Sunday at the Wimbledon finals presented by Rolex, he stupefied world bore witness to a moment that will forever be regarded as the time when the spirit of ambition moved into a glorious new gear. The Swiss born tennis champion, Roger Federer was deemed the world’s greatest player even before he added the incredible wins to his name. In a momentous occasion that led the world to truly believe the capacity of human will and the limitless levels that performance can be pushed to, the champion player from Switzerland cruised through the final round beating American tennis player Andy Roddick to finally clinch his 15^th Grand Slam title. Earlier this year Roger Federer was able to win the Roland Garros and finally complete his Career Grand Slam by clinching all the four major tennis Open’s. Even though 2008 had proved to be to much for the champion to handle, this champion held on long enough to ultimate rise above the daunting task and usher in a whole new standard of play in 2009.

When he had claimed his 14^th Grand Slam title by beating the Swedish player Robin Soderling, Roger Federer had equalled the record of the celebrated tennis great Pete Sampras. On the eve of the final match millions around the world including many thousands of reporters, eagerly anticipated to watch the unfolding of a historic event that will eternally be remembered as the new level of attainment. Posting a score of 5-7 7-6 (8-6) 7-6 (7-5) 3-6 16-14 the second seeded Roger Federer beat the sixth seeded Andy Roddick to win his sixth Wimbledon title. The 27 year old tennis champion has 6 Wimbledon titles, 5 U.S. Open tiles, 3 Australian Open titles and one French Open title to his name bringing the tally up to 15. Legends like the former player Pete Sampras and fellow tennis greats like Rod Laver and Bjorn Borg were present at the Centre Court to watch history reveal itself. Prominent Hollywood stars like Woody Allen and Russell Crowe were a part of the audience on Sunday that bore witness to a remarkable achievement of human ambition. The mammoth slugfest of a match turned out into a 4 hour 16 minute match that saw both the players fight it out on the court. Raising the levels of playability the duo fought a hard battle and displayed an extraordinary plethora of new moves that left most spectators spellbound.

Over the roar of the thunderous claps and the cheers from the mesmerized spectators, came the cry of triumph that drowned out the cacophony. Raising his hands in a gesture of victory the legendary player, Roger Federer etched his name across the pages of moments that have recreated the vision of human capacity.

The world leader in premium watches Rolex is proud to partner the champion on his quest to excellence. Saluting and celebrating the incredible achievement of Roger Federer, Rolex proudly bears his name as its official ambassador and promises to unwaveringly support him.

If ambition and resilience is greater than the greatest of challenges than attaining victory is an undeniable right. The greatest of legends all across the world have had to battle insurmountable challenges and face daunting obstacles in their quest to ultimate triumph. Rolex the world leader in premium watches salutes these heroes and supports their cause to individual glory and perfection. Closely involved with numerous world class sporting events around the world Rolex assists exceptional athletes in fuelling their growth and potential. Roger Federer the world renowned tennis player from Switzerland is regarded by numerous people along with past legends of the game as the greatest player in the history of tennis. Equaling the record of the legendary Pete Sampras by clinching 14 Grand Slams, Roger Federer is the rewriting the history of tennis. With a Career Grand Slams to his name, Roger Federer is transforming the long held perceptions and ushering in a whole new standard to the game. Named the Laureus World Sportsman of the Year for four consecutive years from 2005 to 2008, Roger Federer is reshaping aspirations and has become an icon that represents a champion. Rolex proudly partners Roger Federer and his ongoing ambition of becoming the best the world has ever seen.

Born in August, 1981 in Basel, Switzerland, Roger Federer held the world number one position in the tennis rankings for record number of 237 consecutive weeks. Beating champions across the world, Roger Federer has etched his name in the pages of human achievement and will forever be regarded as a legend that brought with him a new dawn to the game of tennis. Forever changing the dynamics of the game, Roger Federer is a formidable champion who has silenced many critics who at one point unabashedly slammed the world class player after a few misses and setbacks. Challenging the claim of the end of the ‘Federer era’ that many critics had predicted Roger Federer beat the top notch tennis player Robin Soderling, to claim the title at the French Open. This momentous occasion will go down in history as the battle of a man with an unwavering ambition and his triumph over destiny. A name that has become synonymous with victory and persistent ambition, Roger Federer has transformed into an inspiration and a goal that aspiring players across the globe hope to achieve. Seen as the greatest player to have ever played on the court, Roger Federer has been able to capture the imaginations of millions across the globe who watch in complete wonderment, as he glides across the court to return the ball in a magnificent display of skill. At the Wimbledon for 2009 that has Rolex at its official timekeeper; top notch players have been competing to clinch the top honor. Bringing their principal skills forward and pushing ahead with increasing dynamism, the world class players battle it out at center court while the world waits in anticipation to crown its champion. Armed with a 15 win streak, Roger Federer is hitting the centre court at the Wimbledon with all his might and would probably go on to claim the top honor. Defeating the German tennis ace Kohlschreiber in the third round Roger Federer will play off against the Swedish star Robin Soderling in the fourth round that is scheduled to take place at the centre court on the 29^th of June.

Rolex is proud to be associated with a legend like Roger Federer and proudly supports his unwavering fortitude. In the quest to final glory and achievement Rolex assists the Swiss star Roger Federer, find his path to brilliance. Greatness is an aspect that relies more on the capacity of the human spirit and heart rather than mere talent. With an unfaltering determination and the heart of a true champion Roger Federer marches on to triumph.

Rolex has a proud tradition of recognizing exemplary talent and promoting it. In the course of many decades Rolex has constantly been striving to assist exceptional individuals on their journey towards unmatched brilliance. The Swiss born tennis ace, Roger Federer is one of the exceptional individuals that Rolex endorses and promotes. There are times when even the great ones falter and are unable to perform to the best of their potentiality. However it is at times like this that they need unwavering support in order to regain their focus and fortitude. The former world number one player, Roger Federer is counted among the greats of tennis. His remarkable playing capability is seen by many as a flawless execution of the art of playing tennis. One has to take into account the years of absolute dedication and practice that has gone into perfecting the discipline of tennis. Rolex, a prestigious and well-respected brand has always recognized astounding talent and fostered a partnership with these deft individuals and in this process has assisted them in propelling their standard and career to a whole new level.

Born in August, 1981 in Binningen, Switzerland, Roger Federer considered taking up professional football when he was young. An ardent supporter of his hometown team, FC Basel this tennis star is one of the few people to win the Laureus World Sportsman of the Year four times in a row from 2005 to 2008. This Goodwill Ambassador for the UNICEF, established the Roger Federer Foundation in 2003 to aid the weak and disadvantaged sections of the society and promote the importance of sports amo0ng the youth. Regarded by many as the greatest players the tennis court has ever seen, Roger Federer is the sixth male player to attain a career Grand Slam. His incredible dedication to the sport won him numerous accolades as well as garnering many records in this sport. Roger Federer’s stunning speed, brute force and astounding fluidity have given him a total of 14 Grand Slam singles title, equaling that of the legendary Pete Sampras. This maestro of sorts creates a master piece on the courts as he glides across the grass or the clay court to smash the ball back to an almost bewildered opponent.

On his eleventh attempt on Sunday last, Roger Federer was finally able to clinch the Ronald Garros French Open and add this title to his already glorious career. Beating the Swedish Robert Soderling, he finally took his rightful place among the legends of tennis. Falling upsettingly short in all his last attempts at the French court, Roger Federer finally claimed the most important title of his career till now and without doubt established himself as the best tennis player in the world.

Rolex proudly celebrates this exceptional talent and propounds to the world Roger Federer’s ability to stay determined in overcoming even the most daunting of challenges. As the world looks on in awe of this tremendous achievement, Rolex quietly takes its place behind this ace as it has always done and support him further to set a record that might seem implausible now, but as everyone at Rolex knows implausibility is an aspect that hardly seems of consequence once the spirit is geared into action.

Rolex has employed many sporting greats as Ambassadors of the Rolex brand, ranging from Arnold Palmer to Roger Federer. In 1978, Rolex exhibited true ingenuity by using world-renowned French Chef Paul Bocuse in a print advertisement for the Rolex Oyster Perpetual Day-Date. In the advertisement, Paul Bocuse was quoted: “There is no fine cooking without perfect timing.� Indeed, just like any sportsman, a cook needs exact timing so it makes perfect sense that Paul Bocuse would use a Rolex watch to keep the time. If Rolex was going to be represented by a Chef, who better to pick than Paul Bocuse, the inventor of nouvelle cuisine. Born into a long line of father-son chef teams, Paul Bocuse is arguably the most famous French chef of the 20th century. In 1944, he was shot in battle during World War II, and, in 1975, he was awarded the French Legion of Honor. Paul Bocuse is widely credited with being one of the first chefs to emerge from the kitchen and to enter public life, promoting French cuisine, starting restaurants and culinary institutions around the world. Paul Bocuse is one of the most prominent chefs associated with the nouvelle cuisine, which is less opulent and calorific than the traditional haute cuisine and stresses the importance of fresh ingredients of the highest quality. He avoided the use of heavy cream and butter sauces, using simpler recipes, market-fresh food and emphasized natural flavors and textures. This nouvelle cuisine caught on with many younger chefs, and Bocuse became an ambassador of French cuisine, traveling around the world giving classes. The Chef recalls that Henri Gault first used the term, nouvelle cuisine, to describe food prepared by Bocuse and other top chefs for the maiden flight of the Concorde airliner in 1969. In 1975, he created the world famous soupe aux truffes (truffle soup) for a presidential dinner at the Elysee Palace.

Paul Bocuse has made key contributions to French gastronomy and world cuisine both directly and indirectly. Bocuse has had numerous students, many of whom have become famous chefs themselves. One of his students was Eckart Witzigmann, the first German chef to receive three Michelin stars. Since 1987, the Bocuse D’Or has been regarded as the most prestigious award for chefs in the world (at least when French food is considered), and is sometimes seen as the unofficial world championship for chefs. Finalists in the 21st Bocuse d’Or found themselves engaged in a daunting trial of their talent and skills. Beneath the attentive gaze of a large audience, 24 experienced cooks did their utmost to appeal to the expert taste-buds of an international jury composed of the world’s finest experts, chaired by the legend commonly referred to as “the chef of the centuryâ€� and the “pope of gastronomyâ€�, Paul Bocuse. Paul Bocuse was honored in 1961 with the title Meilleur Ouvrier de France. His father George Bocuse, had been apprenticed to Fernand Point, a master of classic French cuisine. Paul Bocuse comes from a long line of French chefs and restaurateurs dating back to 1765. After working under several noted chefs, he took over his family’s failing restaurant near Lyon, and saved it from ruin. His family nickname was ‘primate of the palate’. Paul Bocuse’s lasting creation is the luxury restaurant l’Auberge du Pont de Collonges, near Lyon, which has been serving a traditional menu for decades. Located four kilometers north of Lyon on the banks of the Saône near the Pont de Collonges, this family house has become an obligatory stopping point for gourmets from every corner of the globe. It is one of a small number of restaurants in France to receive the coveted three-star rating by the Michelin Guide. Paul Bocuse has achieved such excellence by wearing a Rolex Day-Date and making sure his culinary creations are perfectly timed.