Ushering In A New Dawn: Rolex Aids The Popularity Of Motorsports Racing

Rolex Backed with a history that almost looks like a legend has eternally been pursuing the aspect of attaining perfection. This particular aspect has in turn been the driving force behind shaping the operations of the world renowned Swiss brand, Rolex. Taking on the role of becoming the most integral sponsor of the Grand-Am Rolex Sports Car Series, Rolex has aided its development and its tremendous growth. Back during the end of the 1990s the lack of adequate sponsorship had almost led to the crumble of the entire motorsports racing industry in the United States. However the shift of the structure and the functional framework of the American racing organization allowed new sponsors to come forward and support the racing tournaments.
Free from the retrains of hesitancy and discouraging speculative thought, Rolex came forward to become an active part of the racing car industry. Now supporting the Grand-Am Rolex Sports Car Series for almost a decade now, Rolex has been instrumental in creating a platform for the progress of talented racers. Racers representing an assortment of teams descend to the tracks of this proving ground in a bid to lay claim to the coveted title of the champion of the Grand-Am Rolex Sports Car Series. Marked by the tremendous skill levels of the competing racers and endurance testing race tracks, the arena of the Grand-Am Rolex Sports Car Series has risen to become of one the most prestigious racing tournaments in the world. This incredible racing tournament comprises 12 races that are held all over the United States. The stands are filled to their brim with the numerous spectators that come to witness this event.

The ever increasing number of the spectators at the Grand-Am Rolex Sports Car Series and the rise in viewership on televisions across the vast planet are definitely, an indicative of the rising popularity of this racing challenge. According to recent reports, the television ratings of the recently concluded eight race of Rolex Series, Porsche 250 presented by Legacy Credit Union at the Barber Motorsports Park in Birmingham, Alabama rose to 81 percent. The Speed group is covering the racing series and from its campaign in 2008 the number of households that are watching the Rolex Series has risen by an astounding 39 percent. The notable levels of performance and the superbly managed event at Rolex Series have played a significant role in the development of the racing challenge and its ever increasing popularity.
Earning a 0.29 coverage rating the fourth race of the Rolex Series bore witness to a dramatically increased viewership levels. The stands of the races in the series are packed with a sea of enthusiastic fans that come to celebrate the pursuit of excellence and bask in the revelry. Rising up from a mere thousand in the early 90s to almost 300,000 now, the promoters have to constantly increase the area of the stands in order to accommodate the surging spectatorship.
The 2009 Grand-Am Rolex Sports Car Series has ushered a new level of performance with the highest number of photo finish victories and seen a dramatic rise in popularity. The Rolex ambition to inspire seems to be going in the right direction and paving the way for a new era in motor sports racing.
Posted by Vanessa Puzio on August 5th, 2009 and filed under Rolex Culture, Rolex Events | No Comments »






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The 2009 edition of the Grand-Am Rolex Sports Car Series has probably been the most riveting of all challenges in the history of the game. With numerous photo finish victories, the level of competition and skill at this eminent racing event has reached different sphere. The ninth race of this enthralling series known as the Porsche 250 was held on from the 17th to the 19th of July at the Baber Motorsports Park in Birmingham in the state of Alabama. According to the last ranking report based on the points earned in the prior challenges the
Bringing together resilience and ambition the prestigious Grand-Am Rolex Sports Car Series has grown in popularity and is celebrated all over for its tremendous competitive standards and excellent performances.
Thundering cars, filling the air with smoke, burnt rubber and an undeniable excitement move the spectators into a tizzy of passion. The
Over the years this prestigious event has grown in range as well as the number of people that come to witness this event. This tremendously challenging series is led by the famous Rolex 24 at Daytona. The entire Rolex Grand-Am Sports Car Series is divided into a total of 12 races that is held over two seasons. The various winners are determined on the basis of the points that are earned throughout the series and finally crowned at the Homestead Miami Speedway in Florida. The 2009 edition of the Rolex Grand-Am Sports Car Series has seen a high level of competition, so much so that almost all the races have been very close and ended with a photofinish victory. A record number of four cars were still battling it out in the final lap of the Rolex 24 at Daytona.
The eight race of the remarkable Rolex Grand-Am Sports Car Series is the Porsche 250 that is all set to be held on the 19th of July, 2009. 









