Rolex-Official Timekeepers of Wimbledon- has been associated with the game for thirty years now; witness to some memorable matches between athletes who can truly be called giants of their profession: Bjorn Bog, John McEnroe, Jimmy Connors, Boris Becker, Stefan Edberg, and Steffi Graff-the list is endless. The ivy-framed Rolex clocks have become a permanent fixture since then, providing a fitting backdrop for some eye-catching action.

The hallowed center court measures 44 meters by 22 meters and is the only Grand Slam that is played on grass. The fast courts and the heavy balls traditionally favors those with a serve and volley game as is proved by the innumerable number of titles won by Pete Sampras- that superb exponent of the serve and the volley game. However, of late, baseline players have held sway in the tournament due to the closely cropped grass that allows for longer rallies. Better racquet technology and fitter and stronger players has also meant that the volley has been taken out of the game. Wimbledon is a rich blend of heritage and style and the legendary watchmaker tries to imbibe this in each of their timeless masterpieces. Each exquisitely crafted timepiece strives to attain perfection in style and technology without in anyway sacrificing on efficiency.

Like Rolex Watches, Rafael Nadal epitomizes matchless efficiency and grace under pressure. He is one of the players who have the remarkable quality to remain cool under pressure and take uncluttered decisions at crucial moments. This ability to remain cool under pressure has been a feature of his game ever since he made his entry in the men’s game many seasons ago. The Spaniard has become Roger Federer’s nemesis over the years and is the reason why the Swiss maestro has yet to overtake Pete Sampras record for the maximum number of Grand Slam victories.

The 2010 Wimbledon final was characterized by swirling winds that made it difficult for Thomas Berdych to control his flat power packed game. The German hits flat and hard; however, the swirling winds made it very hard for him to control the pace of his shots. The Spaniard’s game plan was more attuned to the conditions. Heavy top spin shots looped in the air to fall suddenly making it very difficult for Thomas Berdych to get any pace behind the ball. The Spaniard has mastered the art of hitting the right shot at the most opportune moment making him a hard opponent to beat in crunch situations.

Thomas Murray, of Great Britain, will attest to the Spaniards tenacity in crunch situations; repeatedly delivering in crucial moments. Murray served superbly in the opening set; however, the moment he put his foot of the pedal-the Spaniard was all over him.

The book of human achievement will bear a new name in its pages, as the legendary Roger Federer clasped the Wimbledon title yesterday. Throughout the journey of life, men and women have always sought out an icon that is able to triumph to such heights that it attainment consequently turns into an inspiration. Rolex is proud to partner and associate with the illustrious tennis champion, Roger Federer as he redefines the history of accomplishment.

On Sunday at the Wimbledon finals presented by Rolex, he stupefied world bore witness to a moment that will forever be regarded as the time when the spirit of ambition moved into a glorious new gear. The Swiss born tennis champion, Roger Federer was deemed the world’s greatest player even before he added the incredible wins to his name. In a momentous occasion that led the world to truly believe the capacity of human will and the limitless levels that performance can be pushed to, the champion player from Switzerland cruised through the final round beating American tennis player Andy Roddick to finally clinch his 15^th Grand Slam title. Earlier this year Roger Federer was able to win the Roland Garros and finally complete his Career Grand Slam by clinching all the four major tennis Open’s. Even though 2008 had proved to be to much for the champion to handle, this champion held on long enough to ultimate rise above the daunting task and usher in a whole new standard of play in 2009.

When he had claimed his 14^th Grand Slam title by beating the Swedish player Robin Soderling, Roger Federer had equalled the record of the celebrated tennis great Pete Sampras. On the eve of the final match millions around the world including many thousands of reporters, eagerly anticipated to watch the unfolding of a historic event that will eternally be remembered as the new level of attainment. Posting a score of 5-7 7-6 (8-6) 7-6 (7-5) 3-6 16-14 the second seeded Roger Federer beat the sixth seeded Andy Roddick to win his sixth Wimbledon title. The 27 year old tennis champion has 6 Wimbledon titles, 5 U.S. Open tiles, 3 Australian Open titles and one French Open title to his name bringing the tally up to 15. Legends like the former player Pete Sampras and fellow tennis greats like Rod Laver and Bjorn Borg were present at the Centre Court to watch history reveal itself. Prominent Hollywood stars like Woody Allen and Russell Crowe were a part of the audience on Sunday that bore witness to a remarkable achievement of human ambition. The mammoth slugfest of a match turned out into a 4 hour 16 minute match that saw both the players fight it out on the court. Raising the levels of playability the duo fought a hard battle and displayed an extraordinary plethora of new moves that left most spectators spellbound.

Over the roar of the thunderous claps and the cheers from the mesmerized spectators, came the cry of triumph that drowned out the cacophony. Raising his hands in a gesture of victory the legendary player, Roger Federer etched his name across the pages of moments that have recreated the vision of human capacity.

The world leader in premium watches Rolex is proud to partner the champion on his quest to excellence. Saluting and celebrating the incredible achievement of Roger Federer, Rolex proudly bears his name as its official ambassador and promises to unwaveringly support him.

If ambition and resilience is greater than the greatest of challenges than attaining victory is an undeniable right. The greatest of legends all across the world have had to battle insurmountable challenges and face daunting obstacles in their quest to ultimate triumph. Rolex the world leader in premium watches salutes these heroes and supports their cause to individual glory and perfection. Closely involved with numerous world class sporting events around the world Rolex assists exceptional athletes in fuelling their growth and potential. Roger Federer the world renowned tennis player from Switzerland is regarded by numerous people along with past legends of the game as the greatest player in the history of tennis. Equaling the record of the legendary Pete Sampras by clinching 14 Grand Slams, Roger Federer is the rewriting the history of tennis. With a Career Grand Slams to his name, Roger Federer is transforming the long held perceptions and ushering in a whole new standard to the game. Named the Laureus World Sportsman of the Year for four consecutive years from 2005 to 2008, Roger Federer is reshaping aspirations and has become an icon that represents a champion. Rolex proudly partners Roger Federer and his ongoing ambition of becoming the best the world has ever seen.

Born in August, 1981 in Basel, Switzerland, Roger Federer held the world number one position in the tennis rankings for record number of 237 consecutive weeks. Beating champions across the world, Roger Federer has etched his name in the pages of human achievement and will forever be regarded as a legend that brought with him a new dawn to the game of tennis. Forever changing the dynamics of the game, Roger Federer is a formidable champion who has silenced many critics who at one point unabashedly slammed the world class player after a few misses and setbacks. Challenging the claim of the end of the ‘Federer era’ that many critics had predicted Roger Federer beat the top notch tennis player Robin Soderling, to claim the title at the French Open. This momentous occasion will go down in history as the battle of a man with an unwavering ambition and his triumph over destiny. A name that has become synonymous with victory and persistent ambition, Roger Federer has transformed into an inspiration and a goal that aspiring players across the globe hope to achieve. Seen as the greatest player to have ever played on the court, Roger Federer has been able to capture the imaginations of millions across the globe who watch in complete wonderment, as he glides across the court to return the ball in a magnificent display of skill. At the Wimbledon for 2009 that has Rolex at its official timekeeper; top notch players have been competing to clinch the top honor. Bringing their principal skills forward and pushing ahead with increasing dynamism, the world class players battle it out at center court while the world waits in anticipation to crown its champion. Armed with a 15 win streak, Roger Federer is hitting the centre court at the Wimbledon with all his might and would probably go on to claim the top honor. Defeating the German tennis ace Kohlschreiber in the third round Roger Federer will play off against the Swedish star Robin Soderling in the fourth round that is scheduled to take place at the centre court on the 29^th of June.

Rolex is proud to be associated with a legend like Roger Federer and proudly supports his unwavering fortitude. In the quest to final glory and achievement Rolex assists the Swiss star Roger Federer, find his path to brilliance. Greatness is an aspect that relies more on the capacity of the human spirit and heart rather than mere talent. With an unfaltering determination and the heart of a true champion Roger Federer marches on to triumph.