Lindsay Ann Davenport born on 26 June, 1976 is a former World No. 1 American professional tennis player who really needs no introduction. Having won the Grand Slam thrice, she also has a Olympic gold medal to her credit and has been the top-ranking female tennis star for five years from 1998 to 2005, her playing career is studded with awards and championships, just as the Rolex Lady Datejust is studded with hand picked, exclusive diamonds. Ever thought why the Rolex Lady Datejust is such a hot favorite amongst all ladies watches? The answer is simple. It has everything that women want - durability, style quotient, class, looks and most of all the star appeal of wearing something so exclusive like a Rolex watch. It is not just the exquisite display of diamonds in the watch but the overall look and feel of it that makes it oh-so-special. Each and every watch is specially crafted and hence no two watches are the same. Each piece is exclusive and striking.

Lindsay Davenport is the daughter Wink Davenport who was a part of the U.S volleyball team in the 1968 Summer Olympics in Mexico City. She grew up and studied in California and is now based there along with her investment banker husband and former tennis player Jon Leach with whom she has two children Jagger Jonathan and Lauren Andrus.

In her playing days Lindsay Davenport was remembered for her powerful ground stokes including her two-handed backhand and serve. She went on a winning spree from 1998 to 2000, and was hailed as having the greatest combination of consistency and power on court. The Lady Datejust only conforms to the Rolex tradition of excellence and hence has a permanent customer base like Lindsay still has quite a few devoted fans that still remember her for her style and exuberance on and off court.

The Rolex Lady Datejust was redesigned with smoother lines and smaller diamonds to suit the delicate wrist of women. Earlier models were all made for men and the Lady’s version was adapted especially for the woman of substance. The Rolex Lady Datejust in white gold has a remarkable bezel set with exquisite brilliants and a mother-of-pearl dial that is offset to the setting of exquisite diamonds. It has a Crown clasp and keeps the watch conformed to your wrist at all times. The self winding mechanism in the watch makes it absolutely hassle-free and it is also waterproof up to a 100 meters. It is available in both steel and 18ct white gold combinations and its Cyclops magnifier feature specially helps to tell the time in the smoggiest of weathers.

When the goals are set and the path is clear, success is bound to come and with success comes awards galore. Lindsay too has had her share of awards and accomplishments like the ‘Rookie of the Year’ by both TENNIS Magazine, ITF World Champion’s title in women’s doubles, WTA player of the year, Voted by journalists at the 2000 French Open as the Best Player, voted by the International Tennis Writers Association as a winner of the 2004 Women’s Ambassador for Tennis award.

There is no wonder why a Rolex watch is referred to as a ‘masterpiece’. For any thing to get into the category of a masterpiece one has to ensure that the end-product is perfect, precise and flawless each and every time. Each and every watch is specially crafted to perfection. Rolex has always stressed and believed in quality over quantity. Thus, a Rolex is a thing to treasure. It is more than just a mere watch. It is a style statement that defines who you really are. It should not just be a one time thing but each and every watch that rolls out of the Rolex factory adheres to the same high standards of precision as any other Rolex watch made till now. Unlike other watches the Rolex Cellini remains to mesmerize one’s aesthetic senses with an unforgettable impression for years. Each and every occasion becomes special when you strap on this piece of art. Every Rolex Cellini has a different touch from its counterparts as it is handcrafted by the best craftsmen in the world and not just duplicated enmasse.

Like most of the tennis superstars, Jelena Jankovic too has a stunning court presence and is currently world number 5 in the WTA rankings. Born on the 28 February 1985, to Serbian parents, Veselin and Snežana Janković, both economists, she is their third child and took to sports instead of following her parents. She has two older brothers as well. Jelena showed exceptional tennis talent even as a child and won the Australian Open (Junior) in the year 2001 opening the gates to a series of awards, championships and winnings.

She really caught the imagination of the tennis fans when she stayed put as World number one in the WTA rankings for seventeen consecutive weeks without actually winning a Grand Slam; which is a great achievement in itself. Subsequently Serena Williams overtook her in the year 2009, February. Jelena Jankovic is often regarded as one of the fittest and toughest players in recent history of women’s tennis for her great defensive abilities and footwork. Her amazing on-court stamina and well-balanced performance has even the worst of cynics praising her. Jankovic has strong and calculated ground strokes and likes to go down the line more often than crosscourt. Her signature shot is her two-handed backhand that goes down the line.

Jelena is known to hit with excellent speed and can hit her backhand strokes from any angle on the court along with the ability to hit effective drive, drop and swinging volleys.

The Rolex Cellini completely compliments the style and power of a sportsperson like Jelena Jankovic and with its 18 ct yellow gold body and a white mother-of-pearl dial; it is a perfect match of beauty and strength. The off-white dial set with the finest diamonds which are hand picked by the Rolex master craftsmen add to the charm of this piece. None who claims to ever have seen and worn a Rolex Cellini can actually put on any other piece. Because it has such a hypnotic appeal almost transcendental!

Serena has been touted as the Queen of the tennis court not because she has won so many Grand Slams but because she has been a consistent player. The Rolex Lady Datejust is the queen of feminine watches because it shares that same level of commitment to consistency. The watch has added to the Rolex glory because it has never failed to perfect on accuracy and this also reflects in Serena William’s finesse on court.

The world No. 2 in women’s tennis and the reigning champion at the US Open, Australian Open and Wimbledon singles Serena started playing professional tennis in 1995.It was at the Ameritas Cup Chicago that Serena beat World No. 1 Monica Seles and recorded her first career win. She finished that year ranked World No. 99 a huge jump from her former rank No. 304. A year later Serena defeated sixth seed Irina Spirlea before she lost the game to her sister Venus at the Australian Open. Coupled with Max Mirnyi Serena won the mixed doubles title at Wimbledon and the US Open that year. The feat contributed to the Williams family sweeping the mixed doubles Grand Slams of the year.

Her first professional singles title win came against Amelie Mauresmo at the Open Gaz de France. Serena’s wins put her in the top ten in world rankings. She went on to win the JP Morgan Chase Open the same year.

Her first Grand Slam title was at the US Open where she defeated top seed Martina Hingis to win the much coveted title. She also won the doubles final at the same tournament with her sister Venus. Defeating her sister to the game in the finals to win the Grand Slam Cup in Munich was a brilliant effort. Serena defended her title at the Wimbledon defeating World No. 2 Davenport yet again. The sisters teamed up and won the Gold medal at the Sydney Olympics in September 2000. Serena finished the season as world No. 6.

In 2001 Williams defeated Kim Clijsters at the Tennis Masters Series. Serena was playing tenth seed in the US Open and after defeating Henin, Davenport and Hingis in the initial stages she gracefully lost to Venus in the finals. Having won three titles Serena finished World No. 6.

Her first clay title came in 2002 at the International BNL d’Italia after defeating Henin in the final. She defeated her sister to win the 2002 Wimbledon Championships and gained the World No. 1 position. Serena defeated her sister once again in the US Open that year. This was her fourth Grand Slam title. She also won the 2003 Australian Open becoming the fifth woman to hold all Grand Slam titles simultaneously.

The years from 2007-09 were Serena’s comeback years. Serena crushed Maria Sharapova on court winning the years Australian Open. It was one of the best performances of her career. This year Serena had a career high, defeating her sister at the Wimbledon yet again.

The Rolex Lady Datejust is a certified chronometer whose 29 mm radial doesn’t take away from the royal power it exudes. Made in dazzling diamonds and yellow gold material the bezel of the watch is polished and set in brilliant stones. The Lady Datejust is self wound and water proof to 100 meters and comes crystallized in sapphire. The watch serves as the perfect accessory for an evening out especially if you want to be treated like a queen. Serena and the Lady Datejust come together in their dedication and are the declared queens of the court.

The book of human achievement will bear a new name in its pages, as the legendary Roger Federer clasped the Wimbledon title yesterday. Throughout the journey of life, men and women have always sought out an icon that is able to triumph to such heights that it attainment consequently turns into an inspiration. Rolex is proud to partner and associate with the illustrious tennis champion, Roger Federer as he redefines the history of accomplishment.

On Sunday at the Wimbledon finals presented by Rolex, he stupefied world bore witness to a moment that will forever be regarded as the time when the spirit of ambition moved into a glorious new gear. The Swiss born tennis champion, Roger Federer was deemed the world’s greatest player even before he added the incredible wins to his name. In a momentous occasion that led the world to truly believe the capacity of human will and the limitless levels that performance can be pushed to, the champion player from Switzerland cruised through the final round beating American tennis player Andy Roddick to finally clinch his 15^th Grand Slam title. Earlier this year Roger Federer was able to win the Roland Garros and finally complete his Career Grand Slam by clinching all the four major tennis Open’s. Even though 2008 had proved to be to much for the champion to handle, this champion held on long enough to ultimate rise above the daunting task and usher in a whole new standard of play in 2009.

When he had claimed his 14^th Grand Slam title by beating the Swedish player Robin Soderling, Roger Federer had equalled the record of the celebrated tennis great Pete Sampras. On the eve of the final match millions around the world including many thousands of reporters, eagerly anticipated to watch the unfolding of a historic event that will eternally be remembered as the new level of attainment. Posting a score of 5-7 7-6 (8-6) 7-6 (7-5) 3-6 16-14 the second seeded Roger Federer beat the sixth seeded Andy Roddick to win his sixth Wimbledon title. The 27 year old tennis champion has 6 Wimbledon titles, 5 U.S. Open tiles, 3 Australian Open titles and one French Open title to his name bringing the tally up to 15. Legends like the former player Pete Sampras and fellow tennis greats like Rod Laver and Bjorn Borg were present at the Centre Court to watch history reveal itself. Prominent Hollywood stars like Woody Allen and Russell Crowe were a part of the audience on Sunday that bore witness to a remarkable achievement of human ambition. The mammoth slugfest of a match turned out into a 4 hour 16 minute match that saw both the players fight it out on the court. Raising the levels of playability the duo fought a hard battle and displayed an extraordinary plethora of new moves that left most spectators spellbound.

Over the roar of the thunderous claps and the cheers from the mesmerized spectators, came the cry of triumph that drowned out the cacophony. Raising his hands in a gesture of victory the legendary player, Roger Federer etched his name across the pages of moments that have recreated the vision of human capacity.

The world leader in premium watches Rolex is proud to partner the champion on his quest to excellence. Saluting and celebrating the incredible achievement of Roger Federer, Rolex proudly bears his name as its official ambassador and promises to unwaveringly support him.