The changing fortunes of the Grand-AM Rolex Sports Car Series can probably be credited to the steadfast support of Rolex. The celebrated Swiss Brand, Rolex has played a pivotal role in molding the Grand-AM Rolex Sports Car Series into a world class event. The Rolex Series has become equated with the best racing tournaments in the world. Enabling the drivers to reach for perfection, the coveted Rolex Series is an arena that witnesses some of the most spectacular driving skills in the history of motor sports racing. Every year the spectators line the stands of the Grand-Am Rolex Series waiting anxiously for the champions to roar past in an awesome display of skill. Branching out into all spheres of the media world, the Grand-Am not only receives extensive media coverage but had to launch its own medium for interacting with the increasing number of fans.

The surging popularity of the Rolex Series and the exceeding number of enthusiastic fans has driven the organizing committees to venture out into newer avenues. Right from webcasts to television programs and radio shows the Grand-Am committee is ensuring that the spectators have added opportunities to interact with their favorite racers and learn about other aspects of the series. The Grand-Am Weekly radio show and webcasts feature champion racers who partake in enhancing the fan experience. The most interesting aspect of the Grand-Am Weekly radio show is that it allows the skilled racers to interact directly with the fans and answer their queries regarding every aspect of this eminent sport racing tournament.

This year the champion drivers of the Grand-Am Rolex Series Daytona Prototype Burt Frisselle and Brian Frisselle will together feature on the Grand-Am Weekly radio show and webcast along with Acxiom GT champion Kelly Collins. Driving the No. 10 SunTrust Racing Ford Dallara along with team mate Max Angelelli, Brian Frisselle is one of the most well respected racers of the Rolex Series and has many spectacular finishes to his credit. While, Burt Frisselle the rising star in the Rolex Series championships replaced his elder brother, Brian Frisselle to become a part of the AIM Autosport team. Representing the AIM Autosport team that currently stands at the sixth place in the series, Burt Frisselle along with team member Wilkins has three top-five finishes to his name. The other member of the Grand-Am Weekly radio show, Kelly Collins along with team mate Paul Edwards currently stands at the number two spot on the GT standings with five podium finishes to his name.

The highly capable race car drivers that will feature on the radio show ensure that every single fan is allowed to better comprehend the scope and range of the Grand-Am Rolex Series along with the finer aspects of motor sport racing. The extremely interactive radio show gives a better insight into the challenges faced by the drivers while racing along with the requisites that are required to becoming a champion racer. Hitting the air waves every Tuesday the radio show is a rare window into the elements and aspects that form the core of the Grand-Am Rolex Series.