Rolex a name and a presence that inspires millions around the world, has been known to profess and practice the philosophy of attaining perfection. In line with this ever present principal Rolex collaborates with a number of organizations and also plays an active role in promoting many fledgling events.

The women’s golf tournament is actively supported by Rolex and due this unwavering sponsorship, what was distant dream earlier is now a reality. Increasing numbers of women are taking up golf professionally and are setting new standards in perfecting the sport. Numerous international golfing events for women are held around the world that is supported by the illustrious premium watches brand, Rolex. The world of women golf has seen an incredible transition and moved to greater heights. Supporting and organizing women’s golf tournaments like the Solheim Cup, Evian Masters and the LPGA, Rolex provides exemplary players a chance to further their ambition and gives them more opportunity to showcase their talent. Players that win the top honor are awarded and their talent is promoted by companies like Rolex. Apart from associating to promote professional women golfers, Rolex also holds many junior golfing championships. Partnering the AJGA to hone the talent of young golfers, Rolex also awards these young players with academic scholarships that enable the all-round development of the individual. However the primary objective has always been to recognize the talent of exceptional golfers like Anna Nordqvist and honoring them for their remarkable display of playing ability.

The Swedish golfer Anna Nordqvist was born on the 10 June, 1987 in Eskilstuna, Sweden. A member of the Ladies European Tour, Anna Nordqvist secured the first place at the qualifying tournament of 2009. Winning her first professional title and major event in the fifth try at the 2009 LPGA, Anna Nordqvist displayed an incredible amount of talent and single-mindedness. The LPGA tour for 2009 saw some of the best and most talented women golfers from around the world come together in a battle to claim the top spot. After carefully evaluating the other players in the tournament, the immensely skilled golfer Anna Nordqvist changed her gears to give the game greater momentum and increase her foothold amongst he other champion players. In a tremendous display of golfing ability, in the month of June 2009, at the McDonald’s LPGA Championships in Bulle Rock Anna Nordqvist outperformed the other player to clinch the crown. Claiming the top spot by four strokes after shooting a final-round of 68 for a total of 15-under-par 273 Anna Nordqvist clinched her first LPGA title. This 6 footer astonished the crowds with her incredible golfing talent and with the help of her powerful drives left the competition far behind. The rookie player Anna Nordqvist was able to convince the spectators that determination and a steadfast focus is all that is required to transform into a champion. She was awarded the championship trophy along with an intricately crafted Rolex watch in recognition of her playability and skill.

Rolex the world leader in premium watches is proud to honor and support the talent of Anna Nordqvist. As a part of its ongoing ambition Rolex will partner many talented individuals in their pursuit of excellence.

A few years ago the very thought of having a world class, premier event for women golfers seemed rather implausible. However the growing support by illustrious brands like Rolex paved the way for international golfing tournaments for the exceptionally talented women golfers everywhere. The passion for the power of the swing and watching the golf ball pierce the air to land in the undulating greens is something that goes beyond race, gender or even age. The dream of creating a tournament that enables players from all over the world top come together and compete in a battle of true skill was unrealized for many decades. The growing awareness and the love for the sport outweighed any obsolete rudiments that marred the development of women’s golf tournaments. The Evian Masters women’s professional golf tournament is a premier golfing challenge supported by the world renowned brand Rolex and attracts some of biggest names in women’s golf.

A dream of Antoine and Franck Riboud who aimed to create a platform for women champions, the Evian Masters Cup presented by Rolex was founded in 1994. Launched as a part of the Ladies European Tour the first tournament was held amidst magnificent settings and was won by the flamboyant Swedish player Helen Alfredsson finishing three shots ahead of England’s Lora Fairclough. The Evian Masters is an annual golfing challenge that is held at Évian-les-Bains in France in the month of July. The Evian Masters has been a part of LPGA tour since 2002 and is held a week before the Women’s British Open making it convenient for women golfers from United States to compete in this event. The former guideline for the game ensured that the event had a total of 78 players which is half the playing field of LPGA in addition to the fact that the game was played over four days without a cut ensuring that all golfers played the game regardless of the score. However after 2007 the new rules expanded the playing field up to 90 players and included a cut after the second round. At the time of its inception the prize money for the Evian Masters was approximately 150000 Euros but exponential rise of this tournament led to the increase in the prize money too which now stands at almost three times the original sum at 325000 Euros, making it one of the most premier golfing events in the world. Rolex is one of the prime partners of the Evian Masters and ensures that the sporting tournament gets promoted by the adequate use of media and its related branches.

The 2008 Evian Masters golfing challenge was won by the champion Swede Helen Alfredsson while the 2007 edition of the master’s tournament was won Natalie Gulbis from Unites States. With the Evian Masters around the corner in July this year preparations are underway while champion players are honing their skills to get their best game to the international tournament. Rolex partners the Evian Masters again to render it the most premier golfing tournament in the world.