2009 Shanghai ATP World Tour Masters presented by Rolex has begun on a very promising note something that is always expected from any event that has Rolex as one of the reasons behind it. Rolex which has no parallels in the world of watch making especially when it comes to luxury watches, is also unmatched for when it comes to promoting the spirit of human excellence through an exclusive list of events it is involved with. Lawn Tennis and Rolex have a shared heritage in the sense that if Rolex has been involved in making some of the most remarkable watches ever made and in introducing innovation to the world of watches then tennis has evolved to become one of the most loved and enjoyed sport in the entire world and attracts some of the best sporting talents in the world. As the 2009 Shanghai ATP World Tour Masters went underway the kind of competitive field that had gathered for the tournament the minimum that was expected was exciting tennis and enjoyable competition and that is precisely what has been happening.

One of the most popular tennis players who demonstrates the spirit of Rolex not just on the court but off it too is Nikolay Davydenko who has had a great year and carried the same form into the 2009 Shanghai ATP World Tour Masters too. One of the top ranked players in the world, Nikolay Davydenko had a great game in the second round. Facing him was another Russian Igor Kunitsyn who was no match for Nikolay Davydenko and the game was a straight set win for him. With three titles in 2009 and the form that Nikolay Davydenko is in there is a good chance that 2009 Shanghai ATP World Tour Masters could turn out to be his fourth title of the year.

The spirit of Rolex and the spirit of sportsmanship were on display earlier as well as when the Australian Lleyton Hewitt played like a champion that he is and routed his opponent with total domination. His opponent in the game American John Isner could do little in an hour and quarter that the match lasted. The kind of dominance that was showcased by Lleyton Hewitt makes him one of the strongest contenders for the prestigious 2009 Shanghai ATP World Tour Masters presented by Rolex. And his path has become easier as Andy Roddick had to retire in the very first set of his match. After a remarkable outing at the Wimbledon this year Andy Roddick was expected to make a great impression at the 2009 Shanghai ATP World Tour Masters presented by Rolex too. But things didn’t turn out expectedly for the American as his knee trouble became a bigger trouble for him and he had to retire at a time when he was playing quite nicely and was leading 4-3 in the very first set. But the pain in his knee was too much for m to bear and it brought an end to his campaign at the 2009 Shanghai ATP World Tour Masters. Now who will go on to win the 2009 Shanghai ATP World Tour Masters would be an interesting aspect everyone is looking forward to.

The finest can only be found or discovered when it is tested for its purity, its sincerity, its determination, endurance and spirit against an equally formidable force. The Wimbledon tennis tournament is considered to be the Holy Grail for tennis players everywhere. Right from its inception many decades ago the Wimbledon tennis challenge has attracted the finest players in the world that come together to face off in a battle off the champions. Rolex the world leader in premium watches has been partnering the Wimbledon for many years now. Comprehending the significance of an event like Wimbledon, the Swiss watches creator Rolex unwaveringly supports this event. Every single year history is created at this prestigious tennis challenge that is partnered by Rolex.

The 2009 edition for Wimbledon this year was a turning point in the history of this illustrious game. Watched by millions people around the world Wimbledon has throughout the history of human civilization been a proving ground fro exceptional talent. The final match for attaining the top honors at Wimbledon this year proved to be a riveting match that saw a battle between the Swiss legend Roger Federer and the talented American player Andy Roddick. This mammoth slugfest between the exceptionally talented duo carried on for an unbelievable 4 hours and 16 minutes. In a superb display of talent and skill that left the spectators completely spellbound the players fought a hard fight to clinch the top spot.

Andrew Stephen ‘Andy’ Roddick on of the competitors at the final was born in August, 1982 in the town of Omaha, Nebraska in United States. Popularly referred to as A-Rod the skilled Andy Roddick has been an integral part of the United States Davis Cup team for quite a few years now and has even lead America to victory in the 2007 Davis Cup tournament. Holding the record for having the fastest serve in the game of tennis at 155 mph, Andy Roddick along with Roger Federer is the only player to have finished the season in the ATP top 10 every single year from 2002 to 2008. With 39 wins to his credit at the finals, Andy Roddick holds the record for the most games won in a Grand Slam final. The winner of the 2004 ESPY best male tennis player, Andy Roddick is a combination of talent, humility and resilience. Ranked 5^th in the world of international tennis, Andy Roddick is a rare example of true grit and resolve.

The 2009 Wimbledon finals that turned out to be the longest game in the history of Wimbledon Andy Roddick displayed excellent form and talent. Armed with a volley of unbelievably fast serves Andy Roddick put up quite a battle and had Roger Federer moving all across the court. In a tremendous fight put up by Andy Roddick who seemed to have regained his best form Roger Federer was compelled to constantly change strategies and use every bit of strength to clinch the title. Andy Roddick put up one of his most epic performance and dominated the serves with a range of blisteringly fast serves. Although the talented Andy Roddick put up quite a fight to the finish eventually the Swiss player Roger Federer won in five sets posting a score of 5-7, 7-6 (8-6), 7-6 (7-5), 3-6, 16-14 at the end of the match.

Rolex the proud partner of Wimbledon was part of this historical event that would forever transform the world of tennis.

The book of human achievement will bear a new name in its pages, as the legendary Roger Federer clasped the Wimbledon title yesterday. Throughout the journey of life, men and women have always sought out an icon that is able to triumph to such heights that it attainment consequently turns into an inspiration. Rolex is proud to partner and associate with the illustrious tennis champion, Roger Federer as he redefines the history of accomplishment.

On Sunday at the Wimbledon finals presented by Rolex, he stupefied world bore witness to a moment that will forever be regarded as the time when the spirit of ambition moved into a glorious new gear. The Swiss born tennis champion, Roger Federer was deemed the world’s greatest player even before he added the incredible wins to his name. In a momentous occasion that led the world to truly believe the capacity of human will and the limitless levels that performance can be pushed to, the champion player from Switzerland cruised through the final round beating American tennis player Andy Roddick to finally clinch his 15^th Grand Slam title. Earlier this year Roger Federer was able to win the Roland Garros and finally complete his Career Grand Slam by clinching all the four major tennis Open’s. Even though 2008 had proved to be to much for the champion to handle, this champion held on long enough to ultimate rise above the daunting task and usher in a whole new standard of play in 2009.

When he had claimed his 14^th Grand Slam title by beating the Swedish player Robin Soderling, Roger Federer had equalled the record of the celebrated tennis great Pete Sampras. On the eve of the final match millions around the world including many thousands of reporters, eagerly anticipated to watch the unfolding of a historic event that will eternally be remembered as the new level of attainment. Posting a score of 5-7 7-6 (8-6) 7-6 (7-5) 3-6 16-14 the second seeded Roger Federer beat the sixth seeded Andy Roddick to win his sixth Wimbledon title. The 27 year old tennis champion has 6 Wimbledon titles, 5 U.S. Open tiles, 3 Australian Open titles and one French Open title to his name bringing the tally up to 15. Legends like the former player Pete Sampras and fellow tennis greats like Rod Laver and Bjorn Borg were present at the Centre Court to watch history reveal itself. Prominent Hollywood stars like Woody Allen and Russell Crowe were a part of the audience on Sunday that bore witness to a remarkable achievement of human ambition. The mammoth slugfest of a match turned out into a 4 hour 16 minute match that saw both the players fight it out on the court. Raising the levels of playability the duo fought a hard battle and displayed an extraordinary plethora of new moves that left most spectators spellbound.

Over the roar of the thunderous claps and the cheers from the mesmerized spectators, came the cry of triumph that drowned out the cacophony. Raising his hands in a gesture of victory the legendary player, Roger Federer etched his name across the pages of moments that have recreated the vision of human capacity.

The world leader in premium watches Rolex is proud to partner the champion on his quest to excellence. Saluting and celebrating the incredible achievement of Roger Federer, Rolex proudly bears his name as its official ambassador and promises to unwaveringly support him.