Rolex is recognized the world over as a formidable brand that not only manufactures the finest watches but also sets the highest standards. Rolex has made it a part of its principal to support world class sporting events around the world like the Rolex 24 at Daytona also referred to as the 24 Hours of Daytona. The Rolex 24 at Daytona, a premier racing event is regarded as an incredibly tough race that tests endurance and character. The Rolex 24 at Daytona combines the NASCAR Tri-Oval along with the infield course to form a total track length of 3.56 miles. According to the race format competing racers from the various teams have to cover a maximum amount of distance in a specific time period. Unlike the Le Mans that utilizes the public streets for the racing event, the Rolex 24 at Daytona holds the event on a closed circuit. Usually held in the last week of January on a long winter night, 24 Hours of Daytona, tests constant performance of the racers and their ability to strive forward even in the face of difficult obstacles. From mere three hour race on its inception way back in 1962, the Rolex 24 has grown to a 24 hour gruelling event.

The Rolex 24 at Daytona has grown tremendously and almost like a flooding river, numerous people come every year to witness this popular competition. Every year the number of people as well as the awareness about the Rolex 24 at Daytona grows quite exponentially. Rolex a world renowned leader in premium watches understands the aptitude and courage that it takes to compete in the Rolex 24 at Daytona. In its continual support of this event Rolex constantly employs innovative processes to increase the awareness as well as the popularity of this event. Amidst the bustling sea of people that had gathered to witness the Rolex 24 at Daytona between January 22nd and 25th, Rolex in association with GreenLight Collectibles launched the Grand-Am Rolex Sports Car Series Daytona Prototype die-cast models at the event. These models are 1:64 in scale and have been crafted so intricately that most of the specifications of the actual cars appear on this die-cast model.

Every year when the Rolex 24 at Daytona takes place organizers come up with various methods to promote the event as well as offer collectible merchandise to the enthusiastic audience. The 2009 edition of the 24 Hours of Daytona called for something more spectacular, so the event sponsors collaborated with the officially licensed company called GreenLight to manufacture six die-cast cars that measure about three inches in length. The six designs that were manufactured include the TELMEX Chip Ganassi with Felix Sabates Daytona Prototype Lexus Riley, GAINSCO Bob Stallings Daytona Prototype Pontiac Riley, TELMEX/Target Chip Ganassi with Felix Sabates Daytona Prototype Lexus Riley - 2008 Rolex 24 at Daytona Winner,
Brumos Racing Daytona Prototype Porsche Riley, Brumos Racing Daytona Prototype Porsche Riley and Michael Shank Racing Daytona Prototype Ford Riley. Apart from the 2008 Rolex 24 at Daytona model that comes in a unique window-box package, all the other models come in a common Grand-Am themed package. Priced between 8 to 10 dollars these die-cast cars are must have collectibles for fans of the Rolex 24 at Daytona.

Rolex is a firm believer in the pursuit of excellence in craft and human endeavour. In its endeavour to support various events around the world Rolex collaborates with numerous companies like GreenLight to further the cause of the sport and increase its popularity among the masses.

The most conspicuous of all of Rolex’s qualities is the fact that all its superbly crafted watches embody the spirit of endurance. The renowned Australian actor Hugh Jackman is highly regarded in the film fraternity as an actor with steel will and tremendous endurance. Rolex possess an inherent quality of perseverance and fortitude much like the brilliant and immensely talented actor, producer and a singer in musicals Hugh Jackman. Drawing on its intrinsic repository of resilient will and spirit to transform perceptions the Rolex Explorer II possess qualities that are quite similar to that of the acclaimed actor Hugh Jackman. Rebuilding on strength and focusing all energy on attaining the highest level of triumph the Rolex Explorer II is a formidable timepiece that bears an uncanny resemblance to the tremendous adaptability and willingness to perform of the actor Hugh Jackman. Capacity was never a hindrance rather the discipline of learning to master the senses and not let it be distorted by distractions around is an art that cannot be taught. This is one aspect that has to have the drive and urge of the inner spirit something that is quite evident in the remarkable performer Hugh Jackman.

This multi-talented actor was born in October, 1968 in Sydney, Australia and was the youngest among five other children. Son of English parents, Hugh Jackman began his acting stint when he was studying in an all boy’s school in their in house production of ‘My fair Lady’. After obtaining a B.A. degree in Communication from the University of Technology in Sydney, Hugh Jackman went on to attend and complete a one year course at the Actor’s Centre in Sydney. After turning down an offer to act in the popular series called ‘Neighbors’ Hugh Jackman went on to graduate from the Western Academy of Performing Arts in Perth in 1994. After this Hugh Jackman went on to appear in a number of television series like Correlli and Law of the land along with stage musicals like Beauty and the Beast and Sunset Boulevard.

His initial films like Paperback Hero and Erskineville Kings didn’t give him much success but the 1998 production called Okalahoma staged at London’s West End earned him an Oliver Award as well as international recognition. In 2000 Hugh Jackman was cast as Wolverine in the movie called X-Men. This movie instantly gave his career a total transformation and shot him to the big leagues. In 2001 he appeared opposite Meg Ryan in a movie called ‘Kate and Leopold’ as well as the drama called Swordfish along with John Travolta. Continuing his role as Wolverine in the sequels of the X-Men franchise Hugh Jackman was able to build a bigger fan base and improve his footing among the other stars. He continued to act in musicals like Carousel and the Boy from Oz, the latter earning him a Tony award as well as the Desk Award. Exploring a variety of characters by playing roles in movies as diverse as Van Helsing on one side and The Prestige and the visually ground breaking film The Fountain, Hugh Jackman has been able to prove that no matter what the role he is capable of breathing life into it. Some of his more recent films like Happy Feet and the epic Australia have been runaway successes. The most recent movie to hit the silver screen is Wolverine: Origins that is an out an out action movie aimed to blow the audiences away. Constantly working towards a single goal and putting every effort to develop the right aptitude is what drove Hugh Jackman to the dizzying heights of success.

Rolex Explorer II is built with immense patience, determined will and a vision to deliver a performance the world has never seen. The Rolex Explorer II is endurance personified and features an oysterlock bracelet and a sapphire crystal that is scratch resistant. Built to perform flawlessly even at 330 feet, the Rolex Explorer II features a 24 hour fixed bezel along with special 24 hour hand that can be set to read time in different time zones. Rolex believes in ongoing innovation through perseverance. It is this quality that distinguishes Rolex from the rest and binds it to the remarkably talented actor Hugh Jackman.

Golf maybe defined as hitting the ball in a limited number of shots and putting it. However this game doesn’t merely require strength but also the ability of being able to anticipate unforeseen circumstances and adapt swiftly in order to play what is commonly known as a master stroke. Rolex has always recognized the implausible capacity of human determination and fortitude to rise above the ordinary and perform a feat that is truly breathtaking and incredibly marvelous. In accordance with its continual endorsement of events that promote individual brilliance and form a stage for displaying and developing exceptional aptitude, Rolex supports numerous sporting events around the world including The Masters Tournament or the U.S. Masters. The Masters is regarded as the highest form of golfing tournaments in this world with a tremendous legacy. The finest players of the world congregate at the privately held greens to face off and claim the top spot that is crucial to deciding their world rankings.

Established in 1934 in the Augusta National Golf Club in Georgia, United States the Masters Tournament is a part of the four major golf championships. In contrast to the major championships the Masters Tournament is held in the same location year after year. Begun by Clifford Roberts and the legendary Bobby Jones, the Masters Tournament originally known as the Augusta National Invitation is held on the Augusta Golf Course that was designed by both Clifford and Bobby along with the prominent golf course designer Alister MacKenzie. Held around April every year the Masters has a smaller playing field than other tournaments as this is an invitational event. The entry of the players that compete here is controlled by the members of the Augusta National Golf Club. This tournament propounds a number of traditions that are now synonymous with world class golfing itself.

The Green Jacket that is awarded to the winner every year is probably the most conspicuous of all its traditions. The winner of the tournament is also awarded 1,350,000 dollars along with a gold medal. The names of the winners are etched on the silver Masters cup a tradition that began in 1961. In 1963 a tradition of past victors teeing off in the first round was established as a means of honoring these past champions. Each hole-in-one that players make gets them a pair of crystal goblets while the player with the lowest daily score is awarded with a crystal vase. Winning the Masters Tournament is a life altering phenomenon in a golfer’s life as apart from the money and the recognition winning gets the individual a plethora of other offers. The winners are awarded with privileges like an invitation to play in the other three majors namely the U.S. Open, PGA championship and the Open Championship for the next five years along with lifetime invitation to play in the Masters and membership of the PGA tour for five seasons. Due to the fact that the Masters was established by an amateur golfer, Bobby Jones it has a long held practice of honoring winners of prestigious amateur golf championships from around the world.

Over the years the Masters Tournament has grown to become a premier tournament for world class players and has seen a tremendous surge in popularity. The play offs are covered by major television channels like ESPN and broadcast all over the globe. The exponential rise in popularity makes it extremely difficult to get a ticket to see the game. the Masters has played a vital role in bringing to the forefront major champions like Arnold Palmer, Sam Snead and the tournament record scorer Tiger Woods. The Masters Tournament was held from the 6 to 12 of April this year. Angel Cabrera ousted the other players in the riveting final playoffs to emerge champion for this year on his tenth attempt at the Masters.

Rolex has been a proud sponsor of The Masters for the past few years and celebrates these phenomenal players along with the Augusta Golf Club. Due to the fact that Rolex embodies the principal of striving for excellence it has made it a part of its activity to support events that develop, promote and showcase exceptional talent.

Partnering exceptionally skilled individuals in their endeavor to attain perfection has been a part of Rolex’s principal as well as its long standing tradition. Rolex has always endorsed outstanding players that transform long held perceptions and usher in a whole new level of gameplay. The Australian born golfer Adam Scott is among the list of players Rolex supports and promotes. Adam Scoot is one of those rare finds who is able to transcend the barriers of long-held perceptions and through his magnificent play, inspire and overwhelm. The endorsement policy of Rolex is in tune with its own core spirit of pursuing excellence and flawless perfection. The continual chase for setting a new standard reflects in Rolex’s products as well as operating strategy of supporting proficient sportsmen. Taking the golfing world by storm Adam Scott has achieved a great number of feats in a relatively short period.

Adam Derek Scott was born in July, 1980 in Adelaide, Australia and falls in the category of those players who are slated to have the most promising careers around. Quite often regarded by many people as the natural successor to the legendary Greg Norman, Adam Scott along with Sergio Garcia is the only player to have broken through into the top five ranking of the PGA even though he was born in the 1980’s. In the very first year of his professional career as a golfer Adam Scott won the Alfred Dunhill Championship in Johannesburg, South Africa. Right after which he clinched the Qatar Masters and the Scottish PGA Championship in 2002 as a part of the European Tour. In 2003 Adam Scott claimed more titles like the Scandinavian Masters and the Deutsche Bank Championship. The following year in 2004 Adam won the Players Championship as well as the Booz Allen Classic. He was able to break into the top ten official rankings of world golf for the first time by clinching the Nissan Open in the beginning of 2005. Adam Scott displayed outstanding gameplay all throughout his career and due his stunning performance and the number of titles to his name including the Tour Championship in 2006; he was a part of the international team that competed in the President’s Cup in 2003, 2005 and 2007.

Adam continues to play in championships around the world but off late has been focusing on the PGA tours. His unrelenting determination and confidence in his strength can almost be seen in his every stroke as the golf ball pierces the air flying towards the hole. Stunning the world with his incredible style and level of performance Adam Scott is counted amongst the best golf players in the world.

Rolex has constantly supported incredibly talented players and provided them a platform to launch themselves towards even more greatness. Rolex partners Adam Scott in his relentless journey towards excellence and perfection. If the there is courage along with remarkable talent that has been honed through years of practice and dedication then nothing can stop it from marching towards victory and performing such feats that the world stops to look in awe.

If one sets out to find an athlete whose strength of character and endurance can be matched with the pristine quality of a Rolexwatch, there would only be handful of such athletes all over the world. However, one of such undisputed leader and respected athlete is Lance Armstrong. better known as the seven-time Tour de France champion. He is also famous as a Rolex connoisseur.

Lance Armstrong is one of the most successful athletes in the world. He has refined and expensive tastes for everything luxurious and classy. Therefore it comes as no surprise that Lance’s preferred watch is the much acclaimed Rolex GMT Master II. His impressive athletic record and a slew of personal achievements are reflected in his choice of watch too.

Lance Armstrong not only managed to survive testicular cancer and return to his much loved sport- cycling but he also surprised the world by becoming a father once again. In a recent announcement, Lance Armstrong and his girlfriend Anna Hansen announced that they were expecting their new child in June. Considering the fact that Lance managed to survive testicular cancer, becoming a father definitely comes as a major achievement for this athlete.

Lance Armstrong has once again proved that he is a rare example of perfection and perseverance like the Rolex watches.. Both have reached milestones recently-Lance Armstrong embraced fatherhood and the Rolex GMT Master II completed 50 years. In a bid to celebrate the occasion, Rolex also introduced the anniversary edition of this master timepiece that has managed to win millions of hearts since it was first launched.

The older version of the watch has been revamped in order to give it a new improved look. Apart from its durability and elegant designing, the new Rolex GMT Master II is a perfect watch for individuals who love to travel frequently. The watch can display dual time zones, both of the home country and the destination country. The date window for the home time zone is another highlight of this watch. Rolex GMT Master II also boasts of a smoother hour hand movement courtesy the improved new caliber 3186.

The dial of the watch also sports an all-new look. The “maxi dial� allows an individual to view the time more conveniently with the larger hour, minute and second hands. The case of the watch is made of ceramic bezel. This is another important highlight as ceramic bezel is abrasion resistant and does not lose its color over time.

The crown of the watch has been made larger and heavier, which will make it easier to grasp than before. The special edition Rolex GMT Master II is not merely eye candy because of its stylish looks but is also a perfect watch known for its durable performance. Just like its celebrated wearer, Lance Armstrong, the Rolex GMT Master II won’t disappoint its fans.

Rolex has become more than a watch producing brand through incredible labor and passionate belief and has evolved to become a yardstick to measure perfection and dedicated craftsmanship. Over the years Rolex has been associated with many exceptionally talented individuals; among them is the pioneering under water photographer David Doubilet. Like Rolex, David Doubilet is continually working towards changing long held perceptions and through his innovative concepts has revolutionized the world under water photography.

Born in New York in 1946, David Doubilet is a prominent creative artist who is known for his remarkable contributions to the National Geographic magazine. David has been known to push the limits and through his instantly recognizable artistry recreates under water photography. The images David Doubilet captures are stunning works of art that have a tremendous impact on any viewer. The capacity of these images lies in their mystic allure and surreal halo that has the power to transport the mind into the inner reaches of a beautifully delirious dream. David Doubilet began taking under water photographs at the tender age of 12 and hasn’t stopped since. His first camera was a Brownie Hawkeye that he wrapped with a rubber anesthesiologist’s bag. The purpose of this wrapping was to prevent the water from reaching the camera. David worked as a photographer and diver for Sandy Hook Marine Laboratories located in New Jersey. He has spent a lot of time working though multiple jobs in the water. It was as a diving instructor in the Bahamas that the passion and ambition for under water photography developed in David Doubilet. He is known to carry several cameras with him whenever he descends into the water.

The inability to change the camera lens underwater proved to be a major obstacle but this also ignited his mind to look for ways around this hindrance. David’s unfettered mind began its process of solving this anomaly while his pioneering aptitude led him to invent split lens camera. The first of its kind, the split lens camera enables him to capture images simultaneously both above and below the water. This camera is able to do this because it features different focus points for the top half and the bottom half of the lens. The image that is captured through this lens is recorded on the same negative in the camera. A graduate from the Boston College of Communication David Doubilet has garnered a lot of respect and admiration for his well written reports and books on the sea. With over sixty stories for National Geographic and numerous books to his credit David Doubilet is a formidable name in creative arts who has been able to achieve all of this through perseverance and persistence.

Recipient of numerous awards for his remarkable proficiency in his craft that includes the Lennart Nilsson Award for scientific photography and Lowell Thomas Awards, David Doubilet has re-mastered the world of under water photography. Rolex has been a proud partner of David Doubilet on several occasions and endorses his ambition of transforming the notion about under water photography. David Doubilet sports the Rolex Submariner crafted by Rolex to withstand any circumstance and perform flawlessly. When pioneering innovation of David Doubilet meets years of flawless dedication of Rolex what results is a partnership that is able to revolutionize the world of photography.

Royalty or the blue lineage is something most people around the world covet. But there are some who are born with it while others fight tremendous battles and prove to the world that they deserve every inch of it. The Rolex Cellini Prince Everose Gold from the renowned watch manufacturer Rolex is an incredibly alluring watch that is surrounded with an air of gravity and elegance. The Rolex Cellini Prince mirrors the exceptional brilliance of Hollywood’s true royalty Gene Hackman. The Rolex Cellini Prince Everose Gold is the result of many years of passionate craftsmanship and possesses a mesmerizing magnetism hidden between its meticulously crafted design. Similarly a name that is taken in Hollywood circles with deep respect and utmost admiration, Gene Hackman has such tremendous draw that most people who watch him on screen, are instantly compelled to keep their eyes fixed on him.

A man who has a number of Golden Globe, Academy, BAFTA and other prestigious international awards to his credit does not need to be told that he is synonymous with Hollywood itself. Born in 1930 in California, Gene Hackman worked in the navy after which he worked in a string of other insignificant jobs. The passion to act came when he was 26 and after being downcast and ridiculed by a number of people including his former teacher who had condescendingly remarked that Gene was unlikely to ever succeed he took off on his path towards glory with a new unshakeable resolve. Determined to be the best there ever was he played each part with true passion and a great understanding of the director’s vision. Right from his first unaccredited appearance in Mad Dog Coll to The French Connection that earned him an Academy award, BAFTA and the Golden Globe, Gene had carved out his own space among the other well known actors. Circumstances and people had tried to discourage his vision but his steel willed resolve remained undeterred. Achieving true brilliance requires an unthinkable quantity of honest labor and fortitude. Surrounded by an aura of brilliance and a delectable intrigue that astounds most people Gene Hackman is a star of significant stature which has earned him royalty status.

When you can achieve brilliance through sheer labor and determination it automatically forms a halo of well-deserved, acquired royalty. The Rolex Cellini Prince Everose Gold is a shining star; similar to the exceptionally talented Gene Hackman. Their craft and façade are enough to hold the world in rapture and while they take their place amongst the true royalty the world looks on with awe and reverence.

It is hard to hem in the vast world of Rolex watches in a single book or guide. Thus, it is advisable for an individual to obtain several books and publications dedicated to these luxurious watches. Another popular book, which can be added to an individual’s collection on Rolex books, is “The Rolex Report� written by John E. Brozek. After going through this book, one feels that had there been sucha book earlier there would not have been any hesitation in choosing ones perfect Rolex watch. Individuals who love sports watches launched by Rolex would also like the book “Vintage Rolex Sports Models� written by Martin Skeet and Nick Urul. The book is a step-by-step guide for individuals who are on the lookout for their perfect Rolex watch. The book gives detailed information right from the purpose of these sports watches to the ideal sport for which a particular watch is designed.. Some of the most popular Rolex models which find mention in this book include the Rolex Cosmograph, the Rolex Daytona and the Rolex Submariner.

When it comes to penning down the history and popularity of various Rolex models, there are a number of magazines and periodicals which have contributed entire issues to this particular subject. Magazines, which seem to have a wider readership and are more accessible as compared to the all-exclusive Rolex watches , play a crucial role in making these exclusive Rolex watches noticed and admired by the common man. One of these magazines is the World Wrist Watch Time Spec. World Photo Press published this Japanese magazine. It will not be an overstatement to say that this is one of the best write-up ever published on Rolex watches.

Although it is a bimonthly magazine and offers a lot of information along with exclusive pictures of Rolex watches, the magazine does not have a translated English version. However, the magazine Time Spec has been considerate enough to come up with special editions which focus exclusively on selected Rolex models. Some of these magazines worth collecting are Rolex Fan Volumes 1 & 2. These two editions were dedicated exclusively to 12 Rolex models, suitably divided into twelve chapters.

Another famous magazine is the Rolex Scene 1913-1997 The London Aritake Collection. This magazine is edited by Shigeharu Aritake. Although the magazine was published in London, all the exclusive pictures of Rolex watches incorporated in this book were traded from a Japanese photographer who had painstakingly collected the pictures of all the Rolex models which were launched in the last 15 years.

There has been a plethora of book series introduced in the recent past, focusing mainly on the topic of Rolex watches. These books were launched as a part of a three-book series in A5 format.
Although Rolex is a premium Swiss watch with the majority of its customers based in European and American countries, it is surprising to note that a large amount of books and magazines dedicated to it are published in Japanese and other Asian languages. Well, maybe that’s just another example of the global appeal Rolex has and the popularity it enjoys all over the world.

Associated with over 150 significant motor sports events and supporting and promoting human excellence, Rolex, the world renowned watch manufacturing company is constantly trying to encourage endeavor towards perfection. Over the many decades Rolex has been around it has become a brand name and with the ongoing innovation in the masterworks it produces and its association with world class competitive events it won’t be long before Rolex finds itself placed in the dictionary alongside perfection. Along with the range of world class sporting events that Rolex sponsors is the Rolex 24 at Daytona.

This grueling race tests endurance, the focus to continue performing and the strength to drive capably on every bend and hair-pin turn. The Rolex 24 at Daytona is also referred to as the 24 hours of Daytona. This annual event is held at the Daytona International Speedway located atthe Daytona Beach in Florida. The Rolex 24 at Daytona fuses the NASCAR tri-oval as well as the infield course to culminate in form of a 3.56 mile course. Usually held in the last week of January or in the first week of February the Rolex 24 is considered as one of the most significant motorsports event that kick starts the racing season in the United States. Rolex, a celebrated name amongst the top companies of the world started sponsoring the event in 1991. Clearly, Rolex understands the extent of constant precision and the importance of continuous performance which is necessary to win this incredibly difficult race. The 24 hours of Daytona has evolved over many years to become what it is today. Way back in 1962- few years after the construction of the track this was a 3 hour race whose points were counted for the World Sportscar Championships. In 1964 the overall distance was increased to 1220 miles which was about double the distance at Spa, Monza and Nurburgring. From 1966 onwards the race was expanded further to become a 24 hour event similar to Le Mans.

The primary purpose of the Rolex 24 at Daytona is to determine which team of sports car drivers can cover the maximum distance in a specific time. The difference between Le Mans event and the Daytona is that Le Mans utilizes public roads for the event unlike Daytona where the entire race is conducted in a closed circuit. This arduous race is held during winter when the nights are long. The lights that play a vital role in this race are installed in a manner that does not provide adequate lighting while the stadium lights are also reduced to 20 percent of their capacity. The rules of the race state that any car competing has to finish the race by its own engine power and cannot utilize the incline of the road or manually push it to cross the finish line. A total of four or five drivers represent one team at the Rolex 24. Over the years many star drivers with incredible feats to their name have competed in the Rolex 24 at Daytona. This year an incredible distance of 4211 kilometers was covered by the competing drivers. David Donohue, Antonio Garcia, Darren law and Buddy Rice were part of the winning team and took home the title for the Rolex 24 at Daytona.

The test of incredible endurance and performing under any circumstance is what forms the spirit of Rolex and abiding by this fundamental it supports events that test the endeavor towards excellence.

Right from its inception the world class Swiss watch manufacturer,Rolex has been pursuing perfection and incorporates incredibly amazing and revolutionary ideas into its design. These groundbreaking designs set a world standard and take most people by surprise due to their ingenuity and remarkable performance. Rolex does not lay stake to these claims merely on the basis of clever marketing ploys but supports its inventiveness by actually performing flawlessly in a range of extreme conditions that most other watches could never dare. After meticulous engineering and remarkable craftsmanship Rolex launched the Rolex Submariner at a Swiss watch fair in the year 1954.

An instant classic the Rolex Submariner was probably one of the first waterproof watches that functioned flawlessly underwater. Due to the outstanding use of top quality materials and very scrupulous construction the Rolex Submariner became an overnight success and created a sensation in the watch markets around the world. The Rolex Submariner was a part of both the Moana Expedition under sea and the Antarctic Expedition. At the Moana mission this watch was able to function perfectly even after a thousand dives in the water while at the Antarctic Expedition it functioned flawlessly even at 45 degrees below zero.

The Rolex Submariner was introduced to the American public through a newspaper advertisement in 1955 that featured the qualities of this amazing watch. More than relying on any clever ploy to market the watch Rolex utilized its actual performance, statistical data and the opinion of experts. It quotes the actual opinion of the vice president of the Institute of Submarine Research in Cannes and Captain T.A.Hampton from the British Underwater Research who used the Rolex Submariner in their routine dives and experiments underwater. The advertisement further talks about the features of the watch like the fact that it is waterproof up to 660 feet and all its dials along with its three hands are extra luminous that allow the diver to keep a track of time even in extremely low light conditions. It further states that the watch features a revolutionary new time recorder incorporated in the rim which allows the diver to turn the dial to the precise minute of the dive and using this dial the diver is able to calibrate the total time spent underwater. This rotating rim is an essential for recording the decompression stages, which in turn provide the diver with accurate information about the resurfacing time. The advertisement goes on to talk about the path breaking qualities of the watch that makes it ideal for everyday wear as well e.g. the perpetual self winding rotor mechanism and the high level of protection provided by the special oyster case.

What Rolex chose to do was to market the Rolex Submariner watch by simply stating its features, ability and perfect performance even under enormous pressure at 660 feet. A culmination of fantastic features this exceptional watch is able to deliver and perform under extreme conditions providing superb functionality while maintaining its aesthetic design.