The day and age for champion women riders is here, as they gallop steadily towards the obstacles and clear them in one glorious leap as the audience erupts into the thunderous applause. The cheer is not primarily for the event itself but more so for the fierce determination and the resolute focus that enables individuals to perform astoundingly. Rolex a world renowned brand is known for partnering world class equestrian events that showcase brilliant riders and their immense skill. The historic individual as well as the team gold medal won by Bruce Davidson and the entire United States equestrian team in 1974 at Burghley, England gave America the right to hold the world championships four years later.

This coincided with the opening of the Kentucky Horse Park in Lexington, which was selected to become the venue for the world championships in equestrian events. The first time the event was held in 1978 more than 170,000 people witnessed the spectacle that also added four million dollars to the local economy. Partnering the event to aid its growth, Rolex has been associated with the Kentucky Three-Day Event for many years now. Over the years the increasing talent and awareness of this challenging event has led it to become the foremost name in the world of equestrian sports.

The 2009 edition of the Rolex Kentucky Three-Day Event was held from the 23rd to the 26th of April and witnessed some of the finest riders competing in this world class event. The numerous spectators saw the tremendous performances by the women riders who seemed to be dominating the field in 2009 Rolex Kentucky Three-Day Event. Lucinda Fredericks on the back of her 16 year old ‘Headley Britannia’ a 15.3 hand thoroughbred cross mare rode to victory with tremendous double-clear round in show jumping and tipping it of with a dressage score of 32.3 points.  German Bettina Hoy riding on her 18-year-old Ringwood Cockatoo an Irish Sport Horse gelding, secured the second position with a total of 38.4 points.

This win made Lucinda Fredericks the first individual to triumph at the new stadium of the Kentucky Horse Park that was used for the first time, when the 2009 Rolex Kentucky Three-Day Event was held here. Lucinda Fredericks, who has the 2006 Burghley as well as the 2007 Badminton titles to her credit, almost didn’t come for the Rolex challenge. Encouraged by her husband this silver medal winner in eventing at the 2008 Olympics made the decision to come in late March. Riding to victory on the her champion horse which is one of the few mares to have won all three completions of the Rolex Grand Slam, Eventing’s Triple Crown, Lucinda Fredericks stunned the audiences with her remarkable display of talent.

Making History, Lucinda Fredericks has set a new benchmark in horse riding for women riders everywhere. The 2009 event sponsored by Rolex saw a tremendous increase in spectators as well as the skill level of riders. Drawing some of the best talent from across the world The Rolex Kentucky Three-Day Event for 2009 was a marvel in its own right.

Storming through the waters in a bid to clinch the award and recognition of the best sailor around, exceptional sailors from around the world compete in a head to head battle in one of the most prestigious sailing events known as the International Rolex Regatta. A creation of the vision of Lee Kilbert a skilled sailor and Walter Fischer, presently the chairman of the Rolex board members, the International Rolex Regatta has a history of holding predominant sailing events that draws sailors of international repute from around the world. Completing its 38th anniversary in the forthcoming year the International Rolex Regatta is the oldest associate sporting event that has been sponsored by Rolex. Scrupulously managed by the organizers this event takes the sport of sailing to a whole new level by incorporating both structure and function. The International Rolex Regatta endorsed by Rolex is held in association with the St. Thomas Yacht Club that was founded in n1964 by a group of remarkable talented sailors and a has long standing history of holding sailing tournaments beginning with the Caribbean Midwater Regatta that was the first Sunfish World Championship.

A part of the US Virgin Island district of the United Sates, the St. Thomas Island is located in the Caribbean Sea and is surrounded by heavenly blue waters on all sides. An ideal location for sailing with perfect wind conditions the St. Thomas Island has more to offer than just sailboat racing. The international Rolex Regatta is also known as the ‘Crown Jewel of Caribbean Racing’ due to the fact that apart from the immensely beautiful location, the blue waters and the perfect wind it also offers outstanding competition every year. With every passing year the Rolex International Regatta gets more popular and witnesses an increase in the number of boats that are participating in the event. This year due to the presence of large IRC and CSA boats, complimentary berthing facilities were offered at the Haven Grande and the American Yacht Harbor along with services that would assist the various teams with the logistics. Two days of racing along the beautiful shore and through the cays is accompanied with live music and eventful entertainment. The international Rolex Regatta is known for its outstanding racing as well as the tremendous shore side parties that dot the entire shoreline.

The schedule for the next years racing event as well as the routine for the various races has been fixed. The International Rolex Regatta for 2010 is slated to be held from the 26^th to the 28th of March. Expecting a greater turn out after the tremendous success of this year’s event, the organizers are already gearing up for the imminent event next year. Rolex in its unhindered support of the prestigious International Rolex Regatta will be back yet again to promote this world class event. The outstanding display of talent at this year’s tournament is in line with the vision of Rolex to endorse the pursuit of perfection and promote exceptional talent.

The 2010 International Rolex Regatta promises to be a riveting event that will see a host of world class sailors battle the waves and control the winds as they race towards victory on blue waters alongside the golden sands of St. Thomas Island.

Rolex 2009 collection is another example of the depth of range that Rolex has the capacity to offer year after year. Each watch in the collection is a masterpiece. Each watch deserves praise that is reserved for the best. Cellini Prince is part of the same august group and is an outstanding offering. High on all the things that define Rolex and with the unique combination of different features, Cellini Rolex is undoubtedly the latest sensation. It stands out even among the best creations, something that is the biggest strength of the latest Hollywood sensation Shia LaBeouf as well. The young and highly talented actor has immense talent and just like Cellini Prince is taking the world by storm. If there is one thing that is going to be most remembered about the year 2009 then it is definitely going to be Cellini Prince in the world of Rolex watches and Shia LaBeouf in the entertainment world, the unmatched latest sensations.

Shia Saide LaBeouf was born in the year 1986 and at a very young age started showing that he is going to be the best in business. This is exactly the same thing that strikes you when you take the first look at the Cellini Prince. As for Shia LaBeouf, he has shown that he is a hugely talented actor, a promising voice actor and a perfect comedian. In fact he made an early start as comedian when he was only 10 and in 1998 by the time he turned 12 he had already graduated to series acting. To begin with he acted in many popular soap operas including The X-Files and Suddenly Susan. But it was Disney Channel’s Even Stevens series that made him quite popular among the young audience. The year 2003 was a significant year for LaBeouf as he debuted on the big screen with Holes and followed it with The Battle of Shaker Heights. That he would turn out to be the best was just too evident from the roles he played in these movies.

The next big step in his acting career came with the lead role he played in the 2005 film The Greatest Game Ever Played. Gradually he moved on to bigger and better roles with back to back hits like Disturbia and Transformers. During the same period he played smaller but important roles in movies like I, Robot, Constantine, Bobby and many others. Bobby even got him and the whole crew Hollywood Film Award for ‘Ensemble of the Year’ and a nomination for Screen Actors Guild Award as well. But the real mettle of anything is only judged when it is pitted against the best in the business. Cellini Prince proves the same by making its presence felt among the Rolex 2009 collection. And LaBeouf proved that by holding on to his own while acting with Harrison Ford in the cult movie Indiana Jones and the Kingdom of the Crystal Skull. What is even more impressive is that Steven Spielberg, the director of the movie, had become LaBeouf’s fan when the former had watched Holes and chose Shia LaBeouf as his first choice for the role of Mutt Williams in the Indiana Jones movie.

Rolex Cellini Prince is also in the same league and is the first choice of lots of people who matter. The eye candy watch is a Men’s watch and comes in 18k yellow and white gold case. It also allows you to view the way the watch actually works by providing a transparent caseback. The leather strap and 18K yellow/white gold butterfly buckle complete the watch. The combination of best and perfectly matching parts makes Cellini Prince, just like Shia LaBeouf, matchless latest sensation and favorite of all.

It is easier to get lost in the sea of oblivion in spite of being the best . The only way out is to be versatile and be the best in everything you do. Though it seems like an impossible task but when the watch is RolexOyster Perpetual Cosmograph Daytona versatility is obvious. This watch like any Rolex is high on technology and looks, and is loaded with features that make it the best in business. When you add the top class performance that it gives, you know that you have got a versatile winner. The one aspect that aptly defines popular Hollywood actor John Travolta is also his versatility. When it comes to acting the wide variety of roles he has portrayed in his movies speak volumes about the strength that lies in this great performer. But his talent is not limited to acting only. As a matter of fact his initial recognition and success in the entertainment world is attributed as much to his singing and dancing abilities as to his acting skills.

The Rolex Oyster Perpetual Cosmograph Daytona watch and John Travolta in their domains define what versatility is. One thing that also stands out in case of the Rolex Oyster Perpetual Cosmograph Daytona and John Travolta is that they both have been trendsetters as well. It was Oyster that started the water-resistant watches and it was Travolta who was responsible for the Disco culture of 1970’s.

John Joseph Travolta was born to a semi-professional footballer father and an actress/singer mother in the year 1954. Because of the background of his parents, his father being a second generation Italian American and mother being an Irish American, he grew up a Roman Catholic in a distinct Irish American neighborhood. He was born to be in show business and right after high school he got the opportunity to join the Grease’s touring company and chance to sing on Broadway in Over Here! This was followed by roles in different television soaps including The Edge of Night and The Secret Storm, both for CBS. He landed many significant roles different movies and on television which demonstrated his capabilities.

1970’s was the decade that brought forth his strongest point, his versatility. Just like the Rolex Oyster Perpetual Cosmograph Daytona watch he proved that he had many talents and had a single on the Billboard Hot 100 in addition to starring in two of the biggest blockbusters of the decade. Saturday Night Fever and Grease showcased his acting, dancing and singing skills. He got Best Actor Oscar nomination for his role in Saturday Night Fever, his disco moves became a sensation and the soundtrack of Grease is still counted among the best ever Original Sound Tracks (OST). His success continued with the 1990’s dominated by the variety of roles he portrayed with complete ease and perfection. He again showed his singing abilities in the 2008 movie Bolt where he sang a duet with Miley Cyrus and starred in the musical Hairspray.

John Travolta’s career clearly points out his versatility that brings him closer to the Rolex Oyster Perpetual Cosmograph Daytona watch. Cosmograph Daytona as a watch is unmatched in terms of design and performance. But it is also very high on the versatility that it possesses. It comes handy when you want to measure the elapsed time or you want to calculate average speed. It also consists of a graduated tachometer bezel. The watch is self-winding and is water resistant up to 100 m. With a sweep second hand, a minute and hour totalisator, Rolex Oyster Perpetual Cosmograph Daytona is an ideal choice for those who are looking for a versatile watch.

The moment the name Rolex is uttered the image that flashes in everyone’s mind is that of a watch which performs ceaselessly to the best of its abilities. In the competitive world of watches Rolex has accomplished the amazing feat of always delivering on its promise. Every watch that Rolex offers is unmatched in terms of quality and style. Rolex Oyster Perpetual is one such watch that successfully carries forward the image that name Rolex is attached to. An outstanding watch that is completely true to its name, a perpetual performer. In the world of movies one name that is known for the same kind of perpetual performance is Kevin Spacey. He is an actor who belongs to the league of best performers and stands out in the crowd. Right from the first movie that he did he had shown a lot of promise and over the years has successfully lived up to the expectations. He has always performed without fail just like the Rolex Oyster Perpetual.

Rolex Oyster Perpetual is not an ordinary watch, it is a certified chronometer. A watch that, like all the Rolexes, is a complete package that takes everyone by surprise by its performance. These are the very traits Kevin Spacey reflects in the entertainment world. Spacey is an actor, screenwriter, director and producer. Right from his initial years till date he has managed to deliver perpetually beyond expectations.

Kevin Spacey Fowler was born in 1959 in New Jersey. He went to couple of different schools before finally graduating from Chatsworth High School, California. In school he took part in a play, the Sound of Music and got hooked on to the world of entertainment. It was in school that he took Spacey, his mother’s maiden name, as his surname. He started his professional acting career with stage appearance in the year 1981 and followed it with Broadway appearance the next year. Slowly he moved on to television and eventually showed his mettle in the movies as well. Throughout his career he made his presence felt by perpetually performing to the best of his abilities. Irrespective of the medium he was part of, Spacey constantly proved that when it comes to performing, he is the best. And those who have used Rolex Oyster Perpetual know that the same is true for the watch too.

Kevin Spacey got a lot of recognition after he appeared in the movie Seven in small but significant role of John Doe. Even though the movie had heavy weights like Morgan Freeman and Brad Pitt, Spacey proved that it’s only the performance that matters. Similarly there is no end to the number of different watches that inundate the market but Rolex Oyster Perpetual stands tall simply because of the high quality performance that it ensures. As for Spacey the success was here to stay. He went to win Supporting Actor Oscar for The Usual Suspects and the coveted Best Actor Oscar for American Beauty. The strength of his performing abilities became more obvious with stellar roles in movies like The Negotiator, L. A. Confidential, The Life of David Gale, 21, etc. In his latest film Moon he once again lends his voice this time to Robot, something he did in A Bug’s Life too. Moreover, he has diversified himself to other fields like screen writing, directing and producing. In all these spheres too he came across as someone who like Rolex Oyster Perpetual can be trusted to do full justice to the role he undertakes.

The redesigned Rolex Oyster Perpetual is able to ensure that there would be no compromises with the performance come what may. It is made from steel and has a silver dial with the bracelet type being Oyster featuring Oysterclasp. The watch makes use of sapphire crystal and is waterproof up to a depth of 100 m. With such features and coming from the house of Rolex it is not surprising that just like Kevin Spacey Rolex Oyster Perpetual is a perpetually performing winner.

When you look for actors who stand out in Hollywood one name that one cannot leave out is that of Nicholas Cage. An actor who has made a name for himself in the film industry with fans spread all over the world, Nicholas Cage is an outstanding artist. This is something that you will find completely relevant for Rolex Cellini Prince as well. This watch can be safely considered the best representative of the values Rolex has always stood for. If Nicholas Cage defines the best in the world of acting then Rolex Cellini Prince signifies the best in the world of watches. The qualities that form an essential part of Nicholas Cage are the same that make Rolex Cellini Prince what it is.

Born as Nicholas Kim Coppola on 7th January 1964, Nicholas Cage belongs to an illustrious family that includes some of the biggest and most respected names. His own achievements are enough to make him worthy of all the respect and fame that he has earned. But when you have Francis Ford Coppola as your uncle, being best is the least of what is expected from you. And with the kind of devotion with which he works on whatever role he plays, he has emerged as among the best actors of his time.

Nicholas Cage attended Beverly Hills High School and belongs to the league of other entertainers who went to the same school. Angelina Jolie, Rob Reiner, Slash, Lenny Kravitz are just a few of the alumni of the same school. Not only this, he went on to attend UCLA School of Theatre, Film and Television. With such an inspiring family and sound education, you have to reach the skies and that’s what Nicholas aspired for and achieved.

Nicholas Cage made a cameo debut in Fast Times at Ridgemont High, which also featured the highly talented Sean Penn. Since then he has worked in mainstream cinema and experimented with offbeat cinema too. He has been part of some of the best movies and has worked with highly acclaimed directors. Coen Brothers’’ Raising Arizona’, Martin Scorsese’s ‘Bringing out the Dead’, Ridley Scott’s ‘Matchstick Man’ are some of the films that showcase his versatility.

His talent was recognized by the Academy and he won one out of two best actor statutes, which he was nominated for. His roles in movies like The Rock, Windtalkers, Captain Corelli’s Mandolin, Face/Off, World Trade Center, National Treasure series, etc brought forth his immense talent and won him popularity and critical acclaim.

Nicholas Cage has more to him then his interest in acting. He is the kind of person who stands out in everything that he does. He is a great lover of classic cars. As a matter of fact in the year 1997 he actually broke the auction record for Lamborghinis,the rare Miura SVJ was the car in question then.
Rolex Cellini Prince is in fact very much the product that has a strong history and great features of its own to make it an outstanding watch. Rolex is the company that knows what any watch must have. And is makes sure that every single launch lives up to its standards and is beyond the client expectations.

Rolex Cellini Prince is basically inspired by a 1920’s model and has a rectangular case. You have the choice of decorated dials and through the transparent caseback you can watch the movements as well. With options to choose from 18 ct yellow, white or Everose gold, this is a perfect watch.
Coming from the house of the legendary Rolex with many remarkable companions, beautiful looks and the best of technology, Rolex Cellini Prince possesses all the things that match the potential, talent and versatility of Nicholas Cage and makes it a great possession.

Innovation, newness and style are some of the qualities that define Rolex watches. Every single year Swiss major Rolex, the house of best wristwatches in the world, comes out with watches that are different and score higher than its earlier offerings. Whether it is the technology adopted in designing the watches or the material used in fabrication or the looks that the watches have, the Rolex collection sets the standards for other watch makers to follow. Moreover, the loyal customers of Rolex always demand that something new is offered to them every year. Whenever the market expects something Rolex beats the market by transcending everyone’s expectations. When you consider the American Idol the same kind of status and approach serve as its hallmarks.

American Idol is the platform that has launched many singing careers and created many celebrities in less than a decade of its existence. It thrives on constant innovation and freshness that keep viewers engrossed and they keep coming back for more. Every season since its inception it has launched singers who perform beyond the expectations of the audience. The singers on the show share the same kind of relationship with the viewers that Rolex watches share with their proud owners. Every singer on the American Idol is unique and a favorite among the people, just like each watch from Rolex.

This year was the Season 8 of American Idol and every participant has managed to catch the attention of the demanding audience. But the basic format of the show is to allow people to choose their favorites and pick the best among the lot as the winner. This season saw Kris Allen emerging as the winner. Every participant on the show is talented but there can be only one winner, someone who is liked by most. This in no way means that others on the show are not good enough but even among the best there is always someone or something that is liked more by most. Even among the best collection of Rolex watches when it comes to buying, you have to make up your mind on a particular watch. Every year each watch from the Rolex collection outsells the other but numerically there is always one watch that is the numero uno. In the context of American Idol Kris Allen is the guy who has managed to beat the other singers to that coveted winner’s spot in the Season 8.

Kristopher Neil Allen, born in Arkansas in 1985, is a singer as well as a song writer who has grown in a very musical environment since his very early years. He started playing the viola when he was just in the elementary school. Like the Rolex watches outperforming others has been a habit with him. He went on to play the viola in his high school and won himself a spot in the Arkansas all-state orchestra. And just like the Rolex watches he is versatile and very good at other instruments like the guitar, piano and ukulele, writes songs and of course is a very fine singer. He pursued his interest in singing by performing in local bars. Backed by the motivation and dedication to be the best in his field, something that is closely associated with Rolex, he entered American Idol Season 8 and took the world by storm. Highly talented and immensely popular, Kris emerged as the favorite of all to beat all his competitors handsomely. Though the talent that exists in other participants has been recognized by audience and appreciated by Kris himself.

Just like Kris and other participants of the American Idol 8, Rolex 2009 collection showcases the best of the watches. Each watch is a gem in itself. Rolex 2009 collection is offering Datejust II, Day-Date II, Royal Pink, Cellini Prince and many other watches which have all the qualities that define Rolex and also have their own peculiar traits to help each stand out. Just like the American Idol customers will have their own favorites and numerically there will be one Kris Allen for Rolex watches too. But each watch is awesome and only adds to the image that Rolex carries in the eyes of the world. The word that signifies the whole ensemble of watches in Rolex 2009 collection is ‘perfect.’

The conviction of self-reliance is more important than any talent. This very aspect propels the brand of Rolex into performing flawlessly and smashing the barriers of preconceived standards. Rolex is a world renowned premium watch manufacturer that acts with unrelenting ambition and crafts such incredible master works that every time the world looks, they are awed by the alluringly innovative design. The critically acclaimed American actor Denzel Washington is a true master who relies on his capacity of self-reliance in convincing the audiences of the realism of his character. The Rolex Cosmograph Daytona is regarded by many as the most popular model of Rolex and has almost become tantamount with motor racing. This ingeniously crafted watch from Rolex exemplifies the aspects of complete precision in performance based on total conviction of its capacity and ability to perform with the utmost fluidity. The noteworthy actor Denzel Washington encompasses the spirit of true virtuosity and propounds the will to stay resilient in pursuing a craft to perfection. The Rolex Cosmograph Daytona exudes of a brilliance that bears close resemblance to that of the famed actor Denzel Washington. Intelligence and talent without belief in the capacity of the human spirit is like trying to fly without the means.

Born in the month of December, 1958, in the town of Mt. Vernon near New York City, United States, Denzel Hayes Washington Jr. was the son of a beauty parlor owner mother and a reverend father who also worked for the water department. Studying his way up from Oakland Military Academy and then on to Mainland High School, Denzel Washington earned a B.A. degree in Drama and Journalism from the Fordham University in 1977. After being suggested by a colleague at the summer camp he worked for to try his hand at acting, Denzel Washington retuned to Fordham University with a renewed focus and enrolled himself in the Lincoln Center campus to study the art of acting. His powerful performances at the plays earned him rave reviews along with a scholarship to study at the American Conservatory Theater in San Francisco. After attending the classes for a year Denzel Washington moved to New York and decided to give professional acting a shot. His first acting debut came in a television movie called Wilma, in 1977 though his silver screen debut came in the 1981 movie Carbon Copy. Denzel Washington’s big break came with the immensely popular television drama titled St. Elsewhere that ran from 1982 to 1988. He earned his first Oscar nomination for a powerful performance as an anti-apartheid political activist in the movie called Freedom Cry though it was Denzel Washington’s portrayal of a defiant ex-slave in the movie Glory that got him his first Oscar as the best supporting actor. However Denzel Washington’s meteorite of a performance was still to come. In 1992 the world saw the tremendous power of Denzel Washington with the release of the critically acclaimed movie Malcolm X that got a Silver Bear award and transformed his career, placing him among the Hollywood greats.

Over the years Denzel Washington churned out stunning films like Philadelphia, The Hurricane that earned him a Golden Globe as the best actor, Remember the Titans, The Manchurian Candidate, Training Day got him an Academy Award for best actor, American Gangster and The Great Debaters. Most of Denzel Washington’s movies are packed with powerhouse performance that renders most cinema goers awestruck and completely speechless. The latest movie that will feature Denzel Washington in a role of a subway dispatcher is titled The Taking of Pelham 123 and is set to release in June, 2009. The world watches in wonderment as Denzel Washington captures the quintessence of a character and portrays it with such magnificence that only true self-reliance and courage to do the extraordinary can allow doing so.

Rolex builds every watch with the belief that it has to be able to withstand the test of time as well as the forces of the elements and still function perfectly. The Rolex Cosmograph Daytona features a tachymeter that allows you to measure the elapsed time as well as the speed. This remarkable watch from Rolex has a 31 jewel chronometer movement, an oysterlock bracelet with a safety clasp and sapphire crystal casing that protects the watch from scratches. The Rolex Cosmograph Daytona is built to perfection and is able to stand out merely because of the fact that it is extremely capable and dependable, qualities that are inherently present in the legendary actor Denzel Washington. The ingenuity of the Rolex Cosmograph Daytona and the ability to endure and perform flawlessly make this watch from Rolex an ideal watch fro the highly acclaimed actor Denzel Washington.

Sailing is one of the numerous sports Rolex has been associated with. Over the decades Rolex the number one company in premium watches has been actively involved with supporting and promoting various top notch sporting events that endeavour to achieve the highest form of human achievement and set a new standard that acts as a precedent for others. Right from 1958 when Rolex first presented its stunning timepieces to the members of America’s Cup Defenders, it has been passionately and wholeheartedly supporting the cause of sailing and promoting this sporting event amongst the masses. In accordance with the legacy of endorsing and creating premier sailing events Rolex proudly supports the New York Yacht Club Regatta every year. Founded in 1844 the New York Yacht Club has its headquarters in both New York and Newport. Regarded as one of the oldest and most distinguished yachting clubs in the world, the New York Yacht Club has made significant contributions to the sport of yachting and yacht design. Founded by John Cox Stevens along with other nine members who possessed a fervent zeal for the sport of sailing, the New York Yacht Club held its first sailing event in 1845. In the 155th year of its existence, the New York Yacht Club is the longest running regatta in America and always ensures that the rich tradition of sailing is preserved and advanced.
The 2008 regatta saw many advanced IRC boats manned by extremely skilled sailors competing in the event. To be held from the 12th to the 14th of June, the New York Club annual regatta is a part of the US-IRC Gulf stream series for IRC yachts and is also the first level of the New York Yacht Club Classic Yacht Series. This premier regatta commences with sailors competing in an around-the-island race on the 12thy of June which is followed by a two day traditional series of racing from the 13th to the 14th of June. This year the regatta comes with new additions to the original format like the skippers meet in the evening which is followed by a program wherein class winners of the around-the-island race will be awarded. Categories like the ‘Best Boat of the Day’ on both Saturday and Sunday along with ‘Most Family Members Onboard’ have been added to this year’s event. Efforts to promote the cause of the environment like a slide show presented by Sailors for the Sea raises issues about marine environmental issues and encourages marine conservation, will be an integral part of the regatta this year.

Yachts that have a minimum length of 25 feet in the following categories IRC (spinnaker), IRC non-spinnaker/NYYC Cruising Rule, PHRF (rating 91-135), Classics, 12 Metre, 6 Metre and One-Designs are allowed to register and compete in the event. According to recent reports more than a hundred boats will be competing in the New York Yacht Club regatta presented by Rolex. The organizers also hold other sailing events that enable less fortunate members of the society to compete in this event, like the Leukemia Cup where special benefits are given to the registered boats. As the New York Yacht Club regatta presented by Rolex draws near, crowds of anxious spectators are already congregating at the event area. The New York Club Regatta has been sponsored by Rolex form 1994 and draws the most diverse and skilled sailors from across the land.

As a part of its ongoing tradition of supporting sailing events across the globe, Rolex plays an active role in sponsoring the New York Yacht Club regatta and enables the competing members to further develop their talent in sailing.

Every once in a while there comes a time when it becomes imperative to define greatness as well as the method to attain it. Rolex one of the most illustrious brands in the world defines greatness through its exemplary design and astounding functionality. Over the decades that Rolex has been around the most vital element that it has forever maintained and almost made it a part of their tradition is the pursuit of excellence. In accordance with this philosophy of striving to attain perfection, Rolex supports numerous sporting events around the world that propound the ideals of sportsmanship and endeavour to promote exceptional talent. The Rolex 24 at Daytona is one such sporting event that not only tests calibre and deft handling but also the will and the capacity to perform more than the human body is perceived to be able to deliver. Rolex became a principal sponsor for this gruelling 24 hours racing event as the principals that it lives by are very similar to those of the racers, who keep pushing the acceptable barriers and establish a whole new standard.

The Rolex 24 at Daytona also known as the 24 Hours of Daytona is regarded by many as a premier racing event that requires supreme skill and fierce determination. Initially in 1962 when this was established this arduous competition was only a 3 hour event which has grown over many years to become a 24 hour event. Drawing huge number of spectators, racing enthusiasts and supporters from around the world the Rolex 24 at Daytona is growing in size, number of spectators, awareness and popularity. The 2009 edition of the Rolex 24 at Daytona proved to be one of the closest races in the history of this racing tournament. The drivers David Donohue, Darren Law, Antonio Garcia and Buddy Rice who were driving the number 58 Brumos Porsche Riley clinched the top spot of the Rolex 24 at Daytona for 2009. In what might be regarded as a photo finish the Drivers of the number 58 Brumos Porsche Riley beat the number 1 Chip Ganassi Racing Lexus Riley to emerge as champions of the 2009 edition.

This prestigious and premier racing event attracts hordes of skilled drivers from around the world who come to compete and beat the Twice-round-the-clock challenge. Next year the Rolex 24 at Daytona completes its 48^th year and will open the Grand-Am Rolex Sports Car Series season as well as the Speedweeks 2010. The dates for the next Rolex 24 at Daytona have already been decided and according to the set schedule it is salted to be held on the 30^th and the 31^st of January. While the racing spectacle itself draws a large number of people, certain events that have now become quite popular are held for the spectators such as the Grand-Am autograph signing event, Chilli cook-off and the Daytona 5 kilometre walk.

Every year the competition at the Rolex 24 at Daytona gets better and tougher and while this year turned out to be an extremely riveting, photo-finish event, next near the drivers are going to be all geared up to take this competition to a whole new level.

Rolex has been closely associated with this imminent racing event for many years now that has evolved to become the most competitive event in American sport racing history. Over the years with the unwavering support of Rolex this event has grown exponentially while the drivers have got an opportunity to showcase their skill and perform to the greatest of their ability.