The best runners they say do not run against competitors but run against themselves and in this endeavor to always outdo one’s and other’s expectation of oneself Jeremy Wariner has most deservingly claimed the title of one of the world’s top sprinters. Rolex watches are synonymous with Jeremy’s practice of timing every step he takes and every move he makes. Running against time, breaking records and setting new ones are synonymous with the Rolex name as much as they are with Jeremy Wariner.

The American track athlete Wariner specializes in the 400 meters category. Jeremy got involved with the sport from school and under Mike Nelson’s coaching Jeremy won the 2002 Texas 5A state sprint champion at both 200 and 400m and set a school record. On entering college Jeremy went on to train under Clyde Hart who had previously been Michael Johnson’s coach.

Wariner’s first world stage appearance was at the 2004 Summer Olympics in Athens. Jeremy won two personal bests of the Olympic Gold medal claiming victory in 400m and the US Relay team

After turning pro in 2004, the next year Wariner won the 400 m at the USATF Championships. At the Golden Gala Meet in 2006 Wariner set a personal record of 43.62 seconds and also won his sixth Golden League event in the same season. The next year Wariner became the best sprinter in the world by defeating his rivals with a timing of 43.45 seconds in the 400m race.

Jeremy changed his coach to Michael Ford in early 2008, and went on to get second position in last year’s USATF Championship. Jeremy’s close, second victory earned him a berth in the Olympics 400metres and 4*400 m relay team. Wariner qualified for the 2008 Olympics Final with a time of 44.12 seconds and finished second behind LaShawn Merritt.

The sprinter’s personal bests have been delivered in a 200 meter race in Carson, California in May 2006 at a speed of 20.19 seconds. At Osaka Japan, Wariner set a record of 43.45in the 400 meter race on August 31, 2007.Wariner won two gold medals at the 2005 World Championships and remained indomitable at the 2006 AF Golden League where he also won a $250, 000 jackpot. Wariner also remained the champion at both individual and relay races in the game at the 2007 Osaka World Championships. He also went on to win the Best Male Track Athlete ESPY award of 2007. Jeremy won the silver in last years Olympics in Beijing but it is his strength and determination that will eventually contribute to the master getting back on his tracks.

Rolex’s offering of the Cosmograph Daytona has left its client in a dilemma as to which of the watches they want to select from the very wide range of the same series available. This particular Cosmograph Daytona is the perfect accomplice in sprinting and running trainings and competitions. The Daytona is ideal for measuring elapsed time and also calculates average speed. With its sweep second hand, minute and hour totalizers it is the true sportsman’s watch. The Daytona also has a released tachometer bezel that is carved and standardized for special tick offs. The striking white dial adds to the sophisticated impact of the watch contributing highly to the professional image the watch very successfully portrays. The bracelet of the Cosmograph Daytona features an Oyster clasp with Easylink, and the self wound watch that is waterproof to 100 metres is crystallized in sapphire. Jeremy Wariner and the Rolex Cosmograph fight the wind with an unparalleled vengeance.

Being successful is all about dreaming big and setting new standards and what can be a better example in support of this statement than Rolex watches and the great Hollywood and Television star Sameul L. Jackson. The Swiss luxury watch manufacturer Rolex produces more than 2,000 watches per day, thus becoming the single largest luxury watch brand by far. Apart from producing quality products with stylish and classy looks, Rolex is also famous for its innovative creations. Its new launches have always set new standards for other manufacturers; one such example being the Rolex Datejust. It was the first wrist watch that had an automatic date-changing function displayed on the dial.

Sameul.L Jackson is also known for his innovative edge, be it his acting skills or his choice of films. He is one of the busiest actors in Hollywood owing to his versatile and top-class acting style. He was born on 21^st December, 1948, in Washington D.C. He grew up with his mother Elizabeth Jackson who was a factory worker-turned-state institutional supply buyer. After taking some public speaking classes and appearing in some stage plays, he decided to change his major from Architecture to Drama. He then began his screen career working in TV commercials and later appeared in multiple plays including Home and A Soldier’s Play. He made his film debut in the year 1972 in a film called Together for Days. After few initial ups and downs, his career began to take a smooth turn with films like Jungle Fever, where he played the his role to perfection. The film got lots ofcritical acclaim and a special “Supporting Actor� award was announced just for him in the 1991 Cannes Film Festival. Following this there was no turning back, films like True Romanceand Pulp Junction displayed some of his break-out performances and made him internationally recognised. He was nominated for the Best Supporting Actor award for both the Academy Award as well as the for his role in Pulp Fiction and at the BAFTA he finally got an award for the same role. This box office star received a Berlin Film Festival Silver Bear for Best Actor and a fourth Golden Globe nomination for his portrayal of arms merchant Ordell Robbie in Jackie Brown

As he grew older, his output seemed to increase exponentially and he began to be respected both on stage and on screen. On June 13, 2000, he was honoured with a star on the Hollywood Walk of Fame . An uncredited appearance in Iron Man as Nick Fury was made by Jackson in 2008, with the intention to lead to roles in future projects based on characters of Marvel Comics. In 2009, for an animated science fiction film Quantum Quest: A Cassini Space Odyssey, Jackson is going to provide his voice.He is 60 now and continues to charm the audience with his variety of challenging roles.

The age-old jewel Rolex Datejust is also enjoying the same love and affection formany years. It was introduced in 1945, three years before Sameul was born. The date display comes underneath a magnifying Cyclops lens that makes it clearly visible. The watch comes with a diamond paved dial and a domed bezel that also has beautiful diamonds. This self-winding watch features a leader strap bracelet which has a gold folding clasp. Its chronometer certification and waterproofing capacity of up to 100m give it an extra edge. Just like a Jackson movie is worth watching, the Rolex Datejust is worth buying owing to its impressive history of brilliant performance.

Watches could have a lot to do with music if they are tuned to accuracy and provide the correct time reading when and where the wearer wants it to. In an age when watches are no longer about just displaying time the Rolex watches are a peerless enterprise in the industry of watch making. What makes them this competent is the fact that Rolex relentlessly serves its customers with a passion that is unbeatable. The Rolex watch is not just an accessory but an experience of a lifetime for those who know what the value of the money that they have spent on the watch is. A Rolex watch is as gifted as the talented country music singer Clint Black because like Black carries the fragrance of his native country in his veins and translates that into soulful music, the Rolex too carries years of customer likes and dislikes in its minute markers and customizes each watch to serve to its clients exactly what they would like their watch to have.

The multitalented country singer is also a renowned music producer who plays multi instruments and what with his natural good looks also acts. Black started his musical career signing with RCA Records and released his first album Killin’Time with them in 1989. The album went platinum soon after its single A Better Man reached no. 1 on the Billboard Hot Country Songs. Naturally Black grabbed most of the awards at the Country Music Association’s awards winning in six categories.

In 1990 Black released his second album Put Yourself in my Shoes, the album was another hit and included some very popular country singles. A couple of years later Black’s next album The Hard Way released. Black toured extensively to promote this album and on many stage shows Black left his trademark hat behind. No time to Kill released soon after, the album featured a duet with Wynona Judd called A Bad Goodbye. The duet was a hit and One Emotion Black’s next album was released in ’95. This album too was a platinum hit and Black was honored with a Hollywood Walk of Fame in’96. his next two albums Nothin’ but the Taillights and D’lectrified saw Black donning a new hat literally and metaphorically and both albums were a success. Black who is nowadays busy supporting budding artists released his last album Drinkin’ Songs and Other Logic in 2005.

The Rolex Explorer II has borrowed extensively from the Explorer that was launched to mark the momentous occasion of Sir Edmund Hillary successfully ascending the peak of Mt. Everest. This watch is a little modified to suit contemporary times and like its famous fore bearer this watch also features a time and date display and a solo 12 hour hand that allows one to view a second time zone most effectively. One can easily differentiate day from night with the Rolex Explorer II wrapping around his wrist. Imagine the thrill of being able to quote the current time in another country when someone asks you. You are not only better informed but can also indulge in a bit of a showoff. The Rolex Explorer II is a certified chronometer and comes with a marked bezel that is engraved with a 24 hour marker. The steel finish of the watch just adds another note to the melody of the Rolex Explorer II, and the Oysterlock feature complements the rest of the design of the watch perfectly. The dial of the Explorer II is a pristine white and the self wound watch is also waterproof to 100 meters. Crystallized in sapphire the Rolex Explorer II even being a watch, is one of the most musically gifted like the naturally talented country singer Clint Black.

It’s on very rare occasions that men are objectified as visual delights but when women get down to actually doing it they do it rather well. Rolex has for a very long time been creating watches that have become an essential part of a well styled man’s wardrobe and with the Rolex GMT Master II; Rolex has gone the whole hog and given women some more reasons to gush about. Rolex is well known for crafting watches that are not only efficient but also have a reputation for heating things up for a man when the ladies are around. The only compromise that the man has to make then is to become an object of admiration and it never looks like he has much objection to it. John Corbett has been blessed with Greek god looks that he has capitalized but the actor has also coupled his looks with some great acting talent.

John Corbett is not only an actor but also an extremely talented country music singer. Corbett who had started acting on stage got a chance to play the lead actresses’ boyfriend in The Wonder Years. Corbett went on to play the lead in Northern Exposure, a series that lasted for 5 years and gained a huge female fan following when he was cast as Carrie Bradshaw’s boyfriend in the hit T.V. series, Sex and the City. He starred in 22 episodes of the show and gained huge popularity. In The Visitor John Corbett played a man returning to Earth with supernatural powers 50 years after he had been abducted by aliens. Another series that John acted in and received acclaim for was Lucky where he played a professional poker player, Michael ‘Lucky’ Linkletter.

Corbett played the WASP that a Greek girl falls in love with in the box office hit My Big Fat Greek Wedding. He was also Kate Beckinsale’s character’s musician boyfriend in Serendipity. John played Miles Taylor in the 2004 film Elvis Has Left the Building and the irresistible Pastor Don Parker in Raising Helen. Last year Corbett starred as a corrupt LAPD vice squad member in Street Kings. Meanwhile Corbett also released a country music album whose single Good to Go peaked the Billboard Hot Country Songs at no. 43. Corbett co-stars with Toni Colette in The United States of Tara that premiered in January this year. I Hate Valentine’s Day his latest film which was released earlier this year has been well received.

The GMT Master II is an Oyster Perpetual version of the Rolex watch that is enabled with a 24 hour hand in it and also sports an independently adjustable 12 hour hand that allows one to check time at different time zones. Not only is the GMT Master II a self wound watch but it also has waterproof facilities that make it resistant to water up to 100 meters. The certified chronometer also has a 40 mm black dial that is particularly attractive and sets the heat quotient for the watch a notch higher. The bezel of the GMT Master II is a black ceramic rotatable and makes the watch look highly efficient, a quality that the Rolex also delivers. The GMT Master’s bracelet is an Oysterlock that also features an Oysterclasp with Easylink. Not only is the watch extremely stylish, it is also suave and crystallized in sapphire. Rolex uses a high quality of steel that is usually used in the chemical industry and the alloy is extremely tough and highly polished. This adds to the good looks of the watch and also makes it user friendly. John Corbett and the Rolex GMT Master II take their looks seriously but they also team it with their expertise and penchant for perfection.

Heroes like time are forever and if it is Dustin Hoffman that we are talking about here then such heroes illuminate our lives only once in a lifetime’s experience. Rolex was launched to cater to people who respected time for not only its value but the fact that once it passed it never comes back. Rolex made sure that the good times of your life were captured in timeless seconds and Hoffman’s performances are a few of those beautiful moments that you would always want to last forever.

Hoffman began acting at the Pasadena Playhouse and soon shifted to New York, where he started doing odd jobs all the while he was doing small roles on television. In 1960 Hoffman joined the renowned Actor’s Studio making a successful start in the off Broadway production of Eh? in 1966.

Hoffman continued teaching at night schools while directing community theater productions. Dustin landed his much famous role of Benjamin Braddock in the Graduate in ’66. He received an Academy Award nomination for the role. The same year a role in a Broadway production won him the Drama Desk Award. Soon after his role in the film Midnight Cowboy won him his second Academy nomination. Lenny filmed in 1974 was his claim to a third Oscar nomination.

Two brilliant stars Hoffman and Meryl Streep were cast to deliver performances that catapulted their fame in Kramer vs. Kramer. The much elusive Academy award finally caught up with him for this role. Hoffman’s fifth nomination came for Tootsie where he dressed as a woman to land a role. Hoffman received a Tony Award for playing the lead in Miller’s Death of a Salesman in 1985, a role that also won him a Golden Globe too.

Hoffman fans best remember him for his brilliant act as an autistic man in Rain Man alongside Tom Cruise. Predictably, he won his second Oscar for the role. In the 90’s Hoffman played Captain Hook in Spielberg’s Hook earning a Golden Globe nomination. It was later in the decade that Hoffman got seriously involved in the filming of American Buffalo, winning another Oscar nomination for Wag The Dog the same time. Dustin got a chance to act alongside Gene Hackman in Runaway Jury and a favorite actor of his Andy Garcia in The Lost City. Hoffman also did the voice over for Kung Fu Panda sharing a great rapport with co-star Jack Black. Hoffman was also nominated for a Golden Globe award for playing Harvey Shine in Last Chance Harvey.

The actor is a political liberal and has long supported the Democratic Party. Married to attorney Lisa Gottsegen and father to children and grandchildren who have had their bar mitzvahs, the actor has decided to be a practicing Jew now that he is getting older.

The GMT Master is a hero amongst Rolex watches because besides offering a timeless experience to its wearer the watch also comes with an independent 12 hour hand so you can keep a tab on a second time zone. The watch is extremely accessible to the user as it is self wound and is also waterproof to 100 meters. However, it is the design of the watch that arrests your attention the most. It is a brilliant combination of steel and yellow gold and the rotatable bezel in black offsets the black dial against it very effectively. The watch thrusts a heroic ability into its wearer for him to always want to make things good around him. The chunky 40 mm dial commands respect and the GMT Master knows that like Dustin Hoffman a stellar performance goes a long way in gaining that respect from people.

If any actor has been able to inspire others to dream more, do more and become more it is Susan Sarandon. Like Susan Sarandon, the Rolex name too is an inspirational story for other watch brands. Rolex when it was launched a century back heralded a new era in the field of watch making because it promised to reinvent itself constantly and put customer satisfaction at the top of its priorities. Susan Sarandon follows on a similar note, because she imbues her roles with a strength of personality and confidence that is difficult to match. She is known to inspire her co-actors to better performances and embolden her audience with a spirit to always face life courageously. Her boldness comes from her knack to mould every role that she’s played in her personal style and this approach of Susan’s is truly inspiring.

Sarandon graduated in drama and worked with famous drama teacher Gilbert Hartke. In 1975, Susan played the lead in The Great Waldo Pepper with Robert Redford. Susan actually came into the viewer’s eye with Bull Durham. The actress was nominated for a Golden Globe for the film. Atlantic City that released in 1981 got Susan her first Academy Award nomination. In 1990 Susan was nominated for a Golden Globe for White Palace. A string of Oscar nominations followed with Thelma & Louise in 1991, Lorenzo’s Oil the next year and The Client in 1994.Thelma & Louise also got Sarandon BAFTA and Golden Globe nominations. Susan won the BAFTA for The Client.

The Oscar knocked on her door for her stupendous performance in Dead Man Walking. Susan’s portrayal of a terminally ill wife and mother in Stepmom endeared her further to her fans and moviegoers. Susan also acted in The Cradle Will Rock, Banger Sisters, Shall We Dance with co-star Richard Gere. She also starred in Romance & Cigarettes and Elizabethtown in 2005.

Susan has also lent her voice to a number of documentary films and has also presented a few of the PBS run series Independent Lens. She also appeared in the 2007 film Middle of Nowhere with her daughter Eva. The same year Susan was nominated for an Emmy and a Golden Globe for Bernard and Doris. Sarandon is scheduled to star in this year’s Peacock and Leaves of Grass. Susan has also been a UNICEF Goodwill Ambassador.

At the first sight you may want to pass off the Rolex Lady Pearlmaster as one of the many exquisite jewels that the Rolex house has to offer. But the watch makes you sit up and take notice the moment you wrap it around your wrist. A technical work of art the Pearlmaster in diamonds and yellow gold has a stunning bezel set with brilliants. The Rolex watch is a collection of lush materials that not only promise to bedazzle the onlookers but stun them with the functionality it has to offer. The Pearlmaster exudes the most perfect harmony that any watch has to offer. The certified chronometer has a date calendar with a Cyclops magnifier that enables you to view the time even on the foggiest of days. The 29 mm dial is in white mother of pearl and set with brilliant diamonds. The bracelet too is a pearlmaster and set with finely cut diamonds. The watch is self wound and waterproof to 100 meters and has sapphire crystallization. Like Susan Sarandon, the Rolex Lady Pearlmaster has become a name to reckon with when it comes to confidence and poise.

Celebrating attainment and the will to go beyond the ordinary, Rolex the world leader in manufacturing the finest watches has always believed that the capacity for greatness is present in every individual. In an effort to give action a direction, Rolex partners many eminent organizations like the American Junior Golf Association. Now in the third decade of its partnership with the AJGA, Rolex has helped it create a revolution in the world of golf. The primary aim of the golfing events of held by the AJGA is to help in the evolution of the young golfers while also granting them scholarships for their overall development. As the annual tournament for the AJGA came around the most excellent course that could play host to the illustrious annual tournament was the Flossmoor Country Club.

Bejeweled with a rich history and tremendous heritage, the Flossmoor Country Club was created 110 years ago. As one of the oldest golfing clubs around the Flossmoor Country Club was witness to the victory of Chick Evans in the national tournament that was held in 1909, the PGA Championship held in 1920 along with the U.S. Amateur Open that was held in 1923 when Max Marston had triumphed over Bobby Jones and Francis Ouimet. The last major event that was held at this historical golf course was the Women’s Western Amateur, way back in 2000. The Flossmoor Country Club has been renovated recently and offers added features for better functioning.

Chosen by the AJGA to hold the annual tournament for 2009, the Flossmoor Country Club is a layout of 6,984-yards that is dotted with challenging situations. At this year’s edition of the AJGA annual tournament the talented young golfer Banchalee Theinthong from Bangkok triumphed over Ashley Armstrong of Flossmoor Illinois. Beating Ashley Armstrong in a three-hole playoff, Banchalee Theinthong claimed her title of the AJGA tournament. Posting a total score of 8-over-par 227 points, Banchalee Theinthong beat all the other rival girl golfers to claim her first victory.

This debutant player was competing in America for the first time and even though some of the players had a home advantage, Banchalee Theinthong focused on her game and clinched the title for the annual tournament. Securing the second place was Ashley Armstrong finished the game at 8-over-par 227 while Alyssa Elliott from Madison, Wisconsin secured the third place with a total score of 16-over-par 235. The riveting finish to the annual tournament enthralled the spectators who seemed to be stunned by the improved level of game play.

The win at the AJGA tournaments is eagerly sought after as the aspect of becoming a part of the illustrious golfers who have graduated from AJGA to participate in professional tournaments is immensely alluring. The list of prolific golfers who have attended the AJGA tournaments includes Tiger Woods, Phil Mickelson, Jim Furyk, Stewart Cink, Davis Love III, Cristie Kerr, Pat Hurst, Paula Creamer, Brittany Lincicome, Morgan Pressel and Julieta Granada.

The AJGA tournaments not only provide added opportunity for improving the game of golf but also grant the young golfers college golf scholarships on the basis of their performance.

Rolex is proud to support the AJGA and its activities in ensuring that the world gets a whole lot of incredibly talented golfers.

An act to attaining perfection is only successful if it becomes an inspiration or a goal that others around the world hope to achieve. This vital element lies at the core of the Rolex principal that entails the need for evolving to follow a higher purpose and a greater ambition. The Grand-Am Rolex Sports Car Series presented by Rolex is recognized as a one of a kind racing event that draws tremendous talent from all over the world. The Grand-Am Rolex Sports Car Series consists of total 12 races led by the Rolex 24 at Daytona that is probably the most testing and grueling racing challenges in the world.

Inspired by the racers as well as the incredible history of motor sports racing, the young racer Leh Keen is turning out to a formidable racer at the Rolex Series. With a total of four wins to his credit this year that includes the win at Millville, New Jersey, Watkins Glen, New York, Lexington, Ohio and at Daytona, Leh Keen is determined to go beyond the other racers. Representing the younger generation of racers, this 26 year old racer is out to carve a name for him among the other seasoned racers. Living on James Island, Leh Keen tunes cars at the GSC Motorsports located in West Ashley whenever he does not have his itinerary filled with racing tournaments.

In 2009 the skilled racer Leh Keen has had a good run, packing a few wins as well as gaining the attention of rivals and spectators alike. Principally racing on road courses Leh Keen sometimes races on oval tracks like the Daytona. Turning 26 this July, the skilled young racer, Leh Keen has his target fixed on gaining the upper hand and finding his foothold among other accomplished racers in the Grand-Am Rolex Sports Car Series. For some the very though of racing in an event that has your icons racing too can be very unnerving. Even though Leh Keen has the utmost respect for the Porsche drivers, he still manages to keep himself away from getting overwhelmed by the magnitude of the race or the racers.

The idols of Leh Keen are tremendously capable racers Wolf Henzler and Jorg Bergmeister who were hand picked by Porsche to test their new cars. The desire to burn the rubber and blaze the circuits is handed down to the talented racer, Leh Keen from his father who was a sprint car racer in Atlanta. In his second year as a driver for the Georgia based team Farnbacher Loles, Leh Keen used to compete for the Autometrics team from Charleston that had secured the third place in 2006 in the Grand-Am Rolex Sports Car Series.

With a fifth place finish at the race track in Birmingham in Alabama, Leh Keen seems to have garnered a lot of points over the races to place him at a comfortable position in the race standings. Leh Keen’s greatest ambition is to win the Rolex Series and the grueling Rolex 24 at Daytona.

Considering the past performances and the resolute will to win the aspiration for becoming a top world class leader could soon turn into a reality.

The reasons that have made Rolex the most loved watchmaker in the entire world are plenty. Be it the craftsmanship or technology used, or it could be the appearance or utility, the watches that the Swiss watchmaker offers have the right mix of everything to make them perfect. In case of Lady Perpetual the things that have made it popular and a favorite of all also extend to its amazing performance. The same kind of success has been achieved by very few people in the world of showbiz. The one name that can rightfully claim a place at the top is Tina Fey.

Though popularly known as Tina Frey, she was born as Elizabeth Stamatina Fey on May 18, 1970 in Pennsylvania. She didn’t actually do any acting during her growing up years but was always fascinated by televisions and films. So when she finally got the chance to become a part of the world of showbiz she was able to make a smooth entry and rose in the charts of popularity in no time. She in fact turned out to be one of the most versatile and successful performers in the showbiz. She started writing for Saturday Night Live in 1997 and from 1999 to 2006 was the head writer of the immensely popular show. From 2006 onwards she has been writing for 30 Rock, another feather in her cap. She has also written the movie Mean Girls. All along she also kept doing a lot of acting which included Saturday Night Live, Mean Girls and host of other roles on television and in films. Among all her talents her most popular role had been as the lead actresses in the hit sitcom 30 Rock. The role of Liz Lemon has catapulted her to the pinnacle of success and popularity. Moreover, it has been regularly getting her award nominations as well as wins. For 30 Rock she has won Golden Globe, Screen Actors Guild and WGA for the last two years consecutively. This year again she has been nominated for Emmy for same role and is a definite shoo in.

Matching the characteristics and popularity of Tina Fey, Rolex Oyster Lady Perpetual is a remarkable watch. It belongs to an impressive range of predecessors and is able to strike a chord with the people from the word go. It has now been redesigned and features smoother lines as well as enhanced dials. The watch comes in two different options; either steel or combination of steel and 18 ct white gold. To make it an awesome product Rolex has got it certified as a chronometer. It is a self winding watch which boasts of water resistance to the depths of 100 m. Any watch that is targeting woman can never compromise with the looks. And no one ensures it better than Rolex. Hence, Lady Perpetual has been made stunningly beautiful through its distinct appearance. It has a white dial and a bezel which has engine-turned with raised hour-marks. It also has an Oyster bracelet that features Oysterclasp. Because of its heritage backed by latest technology and impressive features Lady Perpetual just like Tina Fey has made for itself a place not just on the wrists of people but also in their hearts.

Once upon a time, on this very 2^nd day of July a man who had set out with a dream to make a wristwatch which would be more than an instrument of utility and to transform it into an elegant piece of precision got his dream registered. The dream was none other than the watch brand Rolex and the man was its famous creator Hans Wilsdorf. On July 2^nd, 1908 Hans registered the mark Rolex under the number 24001 and a hundred and one years after, today, Rolex is a brand name that instantly connects with brilliance and panache. In 1915 Wilsdorf had culled enough enthusiasm from the wearers of his watch to register Rolex as the company name.

A lot of planning and strategizing had gone into making the watch’s exactness in marking time, reach the level of perfection that it can proudly claim for itself today. Rolex by the first half of the 20^th century had become such an embodiment of acme that in 1940 of the 21,561 certificates of precision that were issued by the four offices to deliver a rate control certificate for wrist chronometers, Rolex bagged for itself 19,155 of them.

Rolex has many firsts to its credit. It was the first watch company to have invented the waterproof watches. Rolex understood the need to keep oneself abreast of time like no other and came up with the idea of showing the date on the dial. Rolex was also the first watch company that showed two time zones on the same watch. That a watch could be a perfect chronometer was not known before Rolex bagged the record for the most certified chronometer movements in the wristwatch category. The Rolex brand also associated itself with developing the original quartz watch movements.

Of the many Rolex inventions the “Perpetual� was Rolex’s invention of the first self-winding watch which used a rotor and was mathematically designed to mark time accurately. The watch was incorporated with listings for the day and date of the week and Rolex very aptly renamed it as the Day Date. To make their watches water resistant Rolex came up with a unique technology, one that allowed the wearer to sport his Rolex at the beach or at the pool. The watch resistant case got its name from the sea and was called the Oyster. Rolex has a series of watches that are called the Oyster Perpetual editions.

Wilsdorf was quick to understand that just creating a trademark wasn’t enough. It was important that the watch also got a universal clientele and people around the world could avail of the Rolex experience. As a marketing strategy Rolex prioritized the creation of a very personalized design as a result of which the watches were contemporary of the times in which they were created.

The Rolex credo of Quality, Perfection and Consistency survived generations making Rolex an heirloom that is passed from father to son. The Rolex watch is extremely reliable and its durability makes it a name to reckon with. The Rolex SA has three watch lines, the Oyster Perpetual, the Professional and the Cellini. Each line has its share of loyalists and the tacit norm is that once you own a Rolex it’s not only difficult but impossible to change your brand.

Rolex takes itself beyond watches and allies with games. Rolex is the Official time sponsor of the Wimbledon and the US Open and also extends its support to golf and water sports. In 2007, Rolex got its headquarters in New York and since then its fame in the American market has soared.