Fisk Electric Company has formed a brand new relationship with Godstone Ranch Motorsports team by taking up the Title Sponsorship for the 48^th Rolex 24 At Daytona. By joining hands with 20 other reliable partners, Frisk Electric Company will be standing in support of the mission raised by the Texas Heart Institute to reduce the ever rising toll of cardiovascular problems through innovative ways such as Research, Awareness and patient care through improved technologies.

Rolex, which has since long been associated with brilliance and perfection in Sports and Culture through innovative ways, keeps coming up with such platforms which help sportspersons to portray their talents and pursue excellence. For long people have been seeing Rolex make extra efforts to withstand the spirit of adventure and exploration. It is only for these efforts that have earned Rolex an immortal image in the eyes of the world. For the sports enthusiasts, the much anticipated 48^th Rolex 24 At Daytona is like the Mecca of the Racing World. For years this event is religiously frequented by racing fans. That’s what makes this event one to look forward to.

With racers like John McCutchen II, Davy Jones and Paul Edwards in the team, it appears to be one success story rearing to being written. The racers successfully completed their three day test drive in their new Corvette last week at the Roar. The team is in the final phase, doing last minute preparations before the Rolex 24 At Daytona which is going to flag off on January 30. Directing the team will be Tony Dowe, one of the most renowned and successful race engineers in the Car Racing History.

Fisk Electrical Company, one of the leading brands assisting the nation with their designs, maintenance works and Installation of electric systems like cable appliances, electronic security systems and other technological solutions is mighty pleased with the sponsorship. Its logo will adorn #07 Corvette at the historic event of the Rolex 24 At Daytona. A long time admirer and a friend of Dr. Denton Cooley, Chairman of the Fisk Electric Company, Larry Brookshire looked honored on becoming a companion of the Texas Heart Institute in their most praise worthy endeavor.

Harmonizing its way with the ultimate innovator Rolex, Fisk Electric Company also stands dignified with its innovations in the field of electricity. It bags the credit of lighting up whole of Houston, after the arrival of electricity in 1899 and also San Jacinto Monument in 1938 and many more such monuments. Fisk has time and again proved it mettle in its domain.

Racer John McCutchen II admired this role of Fisk and acknowledged the fact that Fisk Electric Company has not only helped the team but has also been a great support for the Texas Heart Institute in its mission with this. He looked forward to yield best results out of this grand event-The Rolex 24 At Daytona.

With so many Innovators and pioneers in their own fields coming together for a common event, the Rolex 24 At Daytona is going to be a supremely brilliant affair.

If there’s any degree of truth in the saying that first impression is the last impression, one will surely fall for the Rolex masterpieces in that single cursory look. Talking about larger than life trait, Rolex comes out with the most scintillating and marvelous models and time remains just a feature of timepieces that Rolex creates for, Rolex models serve as a lot of things other than a watch. One such larger than life timepiece is the Rolex Datejust Royal Pink. It can serve as a watch, as a promising companion and also saves you from loading yourself from the trouble of donning jewelry. Just slip into this gorgeous accessory and get set to thank people for the compliments they bestow on you. Another such diva whose larger than life approach and seamless performance make her worthy of all praises of the world is Keri Russell.

This American beauty was born on March 23, 1976. Keri Russell entered acting business with the mid 1990’s TV shows like Disney’s Mickey Mouse Club, Honey I Blew up the Kids, Boy Meets The World and Married With Children. Keri Russell shot to fame with a WB’s show called Felicity during 1998-2002 and also won a Golden Globe Award for her performance. Keri Russell made her Broadway Debut with Fat Pig in the year 2004. In 2005, she returned to television and film, with The Magic of Ordinary Days and the television series Into the West after which she stared in Mission Impossible 3. Thereafter she went on to do an independent film Waitress which was well received by the audience and critics alike. Keri Russell is also known for her role in The Bed Time Stories,We Were Soldiers Wonder Woman August Rush Apart from her acting skills another thing that she’s known for are her adorable looks. Her long locks have always stayed a matter of discussion just the way her hot career. Keri Russell is one person who definitely knows how to balance out her professional and personal life and this is what makes her different from the other main leading ladies in Hollywood. This attitude to live life on her own terms gives her a larger than life appeal which also reflects in the Rolex Datejust Royal Pink.

The Rolex Datejust Royal Pink goes beyond the expectations by providing a good time to the one who adorns it. Waterproof to 100 meters, the Rolex Datejust Royal Pink comes with a leather strap that makes it a perfect and a cozy fit carrying the Rolex tradition forward. The Rolex Datejust Royal Pink timepiece has an oyster case back to protect the movement from any kind of pressure, shocks and dust. With a case diameter of 36mm and automatic chronometer certified by COSC, this is one super reliable model. Being a part of the Oyester collection, the Rolex Datejust Royal Pink also shows the same water resistance. It is embellished with brilliants; the Rolex Datejust Royal Pink is a supremely interesting piece and mirrors a larger than life trait which sets it apart which also reflects in Keri Russell.

The Rolex Sydney Hobart Yacht Race has finally come to a conclusion amongst lots of anticipation and unpredictable weather conditions. All eyes were set on the three 100 footers who took part in the 628 nautical mile race that began at the Sydney Harbor and ended in Hobart. All bets were on the three McConaghy built supermaxis; Alfa Romeo, ICAP Leopard and Wild Oats XI; and it was quite evident from the very beginning that the winner would be one of the 100 footers. However, Alfa Romeo emerged as the clear winner of the Rolex Sydney Hobart Yacht Race as well as the McConaghy Cup after braving the waves and making the most of the breeze in the regatta. Alfa Romeo has created history by becoming the first ever winner of the McConaghy Cup as this was the debut year for the award.

The McConaghy Cup has made its debut in the 2009 season of the Rolex Sydney Hobart Yacht Race in order to recognize the first McConaghy built boat to cross the finish line in Hobart. There were two awards lined up for McConaghy built boats this year – one for Line Honors and the other for the Handicap (overall) winner. McConaghy is the most trusted name in the sailing world and has been the maker of some of the fastest boats in the world. McConaghy is the proud maker of the boats that range from the Supermaxis to the Mach 2 Foiling Moths as well as everything in between. The McConaghy Cup was introduced by co-owners Jono Morris and Mark Evans to honor the historical battle of the most prolific winners in Maxi history, i.e. Wild Oats XI, ICAP Leopard and Alfa Romeo.

By making the best time and brilliant use of the breeze, Alfa Romeo grabbed the victory along with the McConaghy Cup. The McConaghy Cup was presented to skipper Neville Crichton, the owner of Alfa Romeo, by McConaghy’s co-owner Mark Evans. Mark Evans stated that the entire team at McConaghy was delighted for all the McConaghy built boats participating in the Rolex Sydney Hobart Yacht Race. Mark Evans also stated that he would have liked to bestow Line Honors upon the trio of Neville Crichton, Bob Oatley and Mike Slade; however, it was Neville Crichton and Alfa Romeo’s day to celebrate.

The McConaghy Cup has a very innovative design as it is to be bestowed by the global leader in marine technology. Unlike the regular silver or glass cups, the McConaghy Cup is a carbon fibre powerboat steering wheel that can be used for the Maxi’s tender. Innovation is synonymous with McConaghy designs and they have taken innovation a step further in designing their prizes. Jono Morris, co-owner McConaghy, stated that coming up with innovative products and prizes is not only an integral part of their brand but is also an ode to their clients and the passion that they share for the sport. The McConaghy Cup was successful in adding an element of excitement to the already scintillating Rolex Sydney Hobart Yacht Race and was a delight for the fans as well as the crews.

Rolex the Swiss Watch Company has been aspirating new ideas for each watch it produces. All the watches produced by this company has been an aspiration for some element relationship with the mother earth, be it sea, water, light or color. Rolex has recently revealed a new sequel for the Rolex Sea-Dweller Deepsea. This sequel is remarkable and superb with a few modifications from the earlier the Rolex Sea-Dweller. Rolex is a company which has traveled years in manufacturing watches with an unlimited experience of producing watches. For them making watches is like the road less traveled and arriving at the destination point as for Scott Clifton who started acting at an early age. The collection existing at Rolex is simply endless yet manages to find something new and produce a variety which has not been produced so for. The company has been driven with the passion of perfection to create new aspiring watches which have the elegance to match taste of different generations across the world. The elegance can be compared to the actor Scott Clifton.

Scott Clifton, an American actor was born in the year 1984 in Los Angeles, California. He started his acting career at the age of nine and he was encouraged by his mother. She gave him a book of Shakespeare to read. He developed an interest from that book and his mother’s friend who was an acting coach helped him develop his acting skills. He got his first commercial at the age of 16 and then he gave audition for General Hospital. In his first audition he was rejected as he did not suit the role as desired by the director. But after a few months later he was called for the same role. He is best known for playing the character Dillon Quartermaine on the ABC soap. He played the role from 2003 to 2007. He was the part of the teen

romance in General Hospital. He left the series in the year 2007 and started to work in two different avenues. This young actor has been nominated for a Daytime Emmy Award for “Outstanding Younger Actor” in the years 2004, 2005 and 2006.

Outstanding actor Scott Clifton and outstanding Rolex watches have stood the time and will continue to do so because the company has been doing testing and re-testing of each of its product it produces. The Rolex Sea-Dweller DeepSea has been tested under rigorous conditions. A lot goes into the making of a Swiss watch and these standards have been set by Rolex. Rolex has put many small pieces together with hands to create one watch. All the watches produced by this company are hand made and it takes about a year to make one master piece. It is beautiful site to see the creation of the watch. The purist to reach excellence is the passion possessed by Rolex. The company has been at the top because of its uncompromising quality and standards. Till now Rolex has maintained its unmatched standards which could not be met by any other company. The invention Rolex has made by producing 904L steel has raised the standards of steelmaking in the chemical industry. The steel material is polished to excellence and has alloying capacities with both gold and platinum. Wearing a Rolex means others admiring it just as audience have admired Scott Clifton for his role in General Hospital.

A Rolex it is said to be ‘something to which one aspires for and then treat oneself with’. What distinguishes a Rolex from other premium timepieces? Is it just the looks or is it the machinery or is the brand which stands for “success, excellence and perfectionâ€�! Definitely the latter! A Rolex can be identified from a distance by its signature looks; a big, round face paired with a wide metal band. There have been changes over the years, but it’s all in the details and not in the basic structure of the watch which is absolutely adored by people, around the globe and is a reason of owning this superlative, luxury watch. Not only this, this timeless time wear often transforms into an excellent investment as every vintage Rolex fetches a high price by collectors.

It is true that a Rolex is the ultimate in luxurious watches and its precision has become a standard against which the merit of all other watches can be measured yet Rolex does not rest on its past glories but continues to re-invent itself to get the best timepiece each and every time. The Rolex Oyster Perpetual Air King is a symbol of ultimate transformation of a dial and a bezel and metallic parts into something exquisite, something unimaginably perfect.

This winning transformation occurs due to Rolex’s deep and detailed eye on quality where every Rolex watch goes through 100 quality checks before reaching the elite client. Even the inside of the watch is decorated and sculpted with swirls, lines or loops which the wearer never even sees. Such attention to details actually transforms a mere watch into a masterpiece, just like Jeffrey Robert Immelt the current chairman of the board and CEO of the U.S. based conglomerate General Electric has done to turn around the corporation into a winning prospect. Born on February 19, 1956, hetook over the reins from the astute Jack Welch and had a great responsibility to live up to the post of prominence. Previously, Jeffery Immelt headed GE Healthcare which he joined in 1982.

Jeffery Immelt has been named one of the Time Magazine’s 100 most influential people in the world in 2008. He holds an A.B. in Applied Mathematics from Dartmouth College and a M.B.A. from Harvard Business School. His transformation of the company and its management style has been quite impacting. A good CEO, must be aware of each and every aspect of his corporation, however wide it may be; just like each and every minute component of the amazing Rolex Oyster Perpetual Air King is rounded and polished to a brilliant shine, although it is of no particular value to the consumer, it is just an act of the brand’s refinement and commitment to excellence. This is how a watch is transformed into an excellent art piece and a master product. The precision and supreme technical machinery of the Rolex Oyster Perpetual Air King is extremely fascinating to all men and gives them value with a great sense of style and comfort. The 41mm dial of this watch is a stark white against the black Roman numerical etchings that help in clearly telling the time even in the foggiest of weathers. The Rolex Oyster Perpetual Air King is never out of fashion and whatever the occasion, this watch can make it special.

Everyone knows for a fact that it is not an easy task to become a master in one’s chosen field. A true master inspires all towards excellence and flawless performance each and every time. Similarly, Rolex GMT Master II is time after time perfection beyond imagination. It takes years of dedicated hard work to become a master and only a true master knows the severe hardships that he has to face to become one who cannot make a mistake. A master is not supposed to make any mistake and is par excellence in his field. Emeril John Lagasse the reputed American celebrity chef born on October 15, 1959 is a well known restaurateur, television personality, and cookbook author and a master in his field. Winner of the James Beard Award he is perhaps most notable for his much talked about shows Emeril Live and Essence of Emeril. His Emeril Empire, which includes TV and print media and restaurants across continents rakes in an estimated US$150 million dollars in revenue annually, which has made him the master chef.

In May 2009, Emeril John Lagasse announced his plans of opening two more restaurants by November this year and one of that will focus on gourmet burgers. His food is authentic, new, exotic and excellent. One of the other examples of excellence comes from the house of Rolex in the form of the Rolex Oyster Perpetual GMT Master II that blends craftsmanship and state-of-the-art technology so comfortably that it is hard for anyone to call it ‘just a mere watch’. Though being the best is not something unusual for Rolex but the Rolex Oyster Perpetual GMT Master II goes beyond even that parameter. The Rolex Oyster Perpetual GMT Master II comes with a certified Swiss chronometer and features an Oysterlock bracelet with an Oyster clasp and easy links. Moreover, it has the capacity of water resistance up to 330 feet which is much ahead of all other watches in this category.

The Rolex mark of excellence makes this watch an absolute must have and it generates true awe and reverence for technology and the beauty that it stands for. This watch is a must-have for all those who value their time and have a great sense of style and comfort. The Cyclops feature allows in telling the time even in the foggiest of weathers. The Rolex Oyster Perpetual GMT Master II comes with the promise of long lasting toughness and steadfastness encased in a high grade, non-corrosive steel body. Such is the excellence of this Rolex watch that it has become a measure of checking out the standards of other chronometers available in the watch world. Its robust body with even sturdier machinery is one amongst the many excellences in this world and is completely impossible to replicate. This is one of the most obvious things about Rolex Oyster Perpetual GMT Master II. It always bounces back to glory and never fails to make an impression. With amazing features like a 24-hour and a 12-hour hand it allows one to track different time zones simultaneously. The watch is made from steel and is self-winding. The black dial with black ceramic rotatable bezel looks very striking. Just like Emeril John Lagasse it is a winner of a watch.

The role that Rolex plays in promoting brilliance across various fields through its efforts was amply demonstrated during the just concluded US Multihull Championship. One of the very popular and important events which is an integral part of the US SAILINGs itinerary US Multihull Championship is sponsored by Rolex Watch USA and attracts unmatched for talent across various age groups with sailors having different amounts of experience. There are always unparalleled levels of enthusiasm on display that participants demonstrate when the event is being promoted by Rolex and quite justifiably too. US Multihull Championship which in its long established history has gone on to create a niche for itself as the regatta that every sailor wants to take part in and works tirelessly to win too this time around re-established itself as the preferred championship of the sailors looking for some challenging time out on the sea.

US Multihull Championship had started off in the year 1987 and since then has become an important part of the US SAILING’s prestigious National Championship series. The sailors compete to grab the Alter Cup, the trophy that winner of the annual regatta is awarded. The US Multihull Championship over the years has constantly emerged as the fiercely contested regatta due to the fact that it has featured distinguished sailors including world champions, medal winners from Olympic and countless national championship winners. Conceived by the Multihull Council in the year 1985 the US Multihull Championship has the distinction of being the event that travels all over US and is held in a different venue every year. The venue chosen for the 2009 US Multihull Championship was the Gulf of Mexico with the Clearwater Beach being the exact venue. This year’s championship involved 20 multihull teams vying for the top honors and the way the weather played truant at the start of the tournament it had become apparent that someone with undying spirit and ability to go beyond the usual levels of human endurance, the virtues Rolex always believes in promoting, would only be able to win the Alter Cup. In the end that is exactly what happened as the team of John Casey and John Williams was able to outrace other sailors and emerged as the well deserving winners.

During the run up to the US Multihull Championship there were lots of expectations from the strong fleet that had formed and with the practice day and even the first scheduled day for racing getting wiped out due to the weather things only became more interesting. Multiple races were held over various days with the race to top only getting tougher every time the yachts used to go out into the sea. As John Casey and John Williams went on top to win the trophy their gesture of stopping at the crucial juncture to make sure the team of Mike Easton and Tripp Burd was alright was perhaps the most memorable moment of the 2009 US Multihull Championship. It is this camaraderie and sportsmanship that Rolex has at the core of its efforts to promote events like the US Multihull Championship and was the hallmark of the championship as it came to a close.

Some people have an uncanny ability to make themselves stay in the middle of action at all times and even the smallest efforts they make goes a long way in ensuring that other people would have heard about it more often than not. Rolex watches have this ability ingrained in their being like no other watch brand has. Rolex has always managed to keep itself in the news whether it be through the magical experiences that it has lent to the watch wearer’s life or by the sheer symmetry in design and precision in time keeping of the watch. The watches are always mastered craftily in a way that is exclusive only to Rolex watches, as a result of which the style and attitude that they exude is something not many watch making companies can engrain in their watches. Rolex, when it launched its Cellini collection was looking at getting the business of watch making to a level that not many could match. The best part about the Cellini collection is the fact that these watches are each of them unique in a way that is exciting for watch lovers especially Rolex watch wearers to know. The Rolex Cellini Orchid is one amongst the many that the Cellini collection has to offer that has exclusivity etched over every dimension of the watch. The Rolex Cellini Orchid is distinct to say the least and a clear path breaker in the field of luxury watches in both design and performance. In fact, in the former department the watch can easily set itself ahead of some of the most stunning pieces of jewelry that the world has to offer. Liz Cho perhaps can stake a claim in both departments when it comes to the knack that she has for news and what is happening where and when and the person that she presents herself as to the world.

Serving as a weekday anchor on Eyewitness News for WABC TV, the anchor has made news reading go beyond boring updates on what is happening where and when in the world. She also co-anchors the weeknight news for the same show. Taking over from Diana Williams, whom Liz Cho has emulated through her learning years, on the show in 2003 was a learning curve pattern well traced. What had started in 1999 as a feature with ABC News, went to serving as a fill in news reader in Good Morning America and also an overnight news program for the same channel called World News Now. Liz Cho has also been voted by People magazine as one of 2003’s “50 Most Beautiful People�, the anchor characteristically stays in the news with her charisma and the warmth that she gives out in her stance and the way she reads the news out.

The Rolex Cellini Orchid is truly one in a million. One look at the watch explains why the watch has become such a favorite with people who love to carry themselves with confidence and a certain degree of style. The watch is in every which way as strictly feminine as watches can get and when this fact couples with a generous mix of diamonds then the combination is what one would want to afford despite whatever prices it quotes. The gem set case that is definitely eye catching is also fitted with diamond markers all through the watch and when it comes together with the very dependable quartz movement that runs the watch the combination is one of symmetry and poise. For wearers who like to keep things simple yet elegant Rolex offers an option to choose a leather strap for their wrists. The 18 ct yellow gold finish of the Rolex Cellini Orchid just adds to its charm and because of the fact that the dial of the watch is white mother-of-pearl with occasional displays of diamond the watch truly takes everybody’s breath away. The bezel, the bracelet all go a long way in making the Rolex Cellini orchid one watch in a million and like Liz Cho keep it always in the news.

One of the most popular and powerful motorsports governing bodies and the organizer of Grand-Am Rolex Sports Car Series Grand-Am Racing Association is all set to move into its new headquarters. An impressive eight storey structure is coming up at the heart of motorsports racing at the Daytona Beach, Florida. The new home of Grand-Am Racing Association is going to be at the most suitable location with the world famous Daytona International Speedway situated right across.

The upcoming headquarters of Grand-Am Racing Association would be the headquarters for International Speedway Corp. and NASCAR as well. Once the building is completed and as some of the most critical global motorsports governing bodies would literally come under one roof this would surely garner an iconic place in the history of motorsports and memory of millions of fans of motorsports.

The building which will house the Grand-Am Racing Association headquarters would be very aptly called the International Motorsports Center and would be an embodiment of the spirit of motorsports and human excellence, something which is part of the core of philosophy of Rolex. In fact one of the basic reasons behind Rolex’s move in supporting the Grand-Am Rolex Sports Car Series has been to become a medium for promoting human endurance and excellence and give an opportunity for the racers to drive down the multiple race courses at breathtaking speeds in those life defining moments.

If the shape of the International Motorsports Center has been designed keeping in mind the tri-oval element of Daytona International Speedway then expected LEED certification from US Green Building Council would ensure that the building would be energy conserving and environment friendly, the two issues Rolex holds close to its heart.

Rolex has been an integral part of the Grand-Am Rolex Sports Car Series for many seasons now. Grand-Am Racing Association has been organizing the Grand-Am Road Racing since its establishment in 1999. The Grand-Am Rolex Sports Car Series presented by Crown Royal Cask No. 16 has become the testing ground for the best racers in the world to come face to face and test their skills and the power and durability of their cars. The Rolex Series Daytona Prototype category is the number one prototype sports car racing championship in the entire world and is a favorite of the motorsports fans.

The Grand-Am Rolex Sports Car Series also includes Rolex Series GT class which has emerged as the first choice for the production-based sports car racing. To see two different categories of race cars racing along the same track at the same time ensures an unimaginable level of thrill that only someone who has enjoyed those races from the stands can experience.

The relationship between Grand-Am Racing Association and Rolex started six years ago when Rolex rendered its name to the title of the racing championship which was also rechristened Grand-Am Rolex Sports Car Series. Its reputation of ensuring maximum possible durability and top class quality in the watches that Rolex offers is what Rolex has brought to the world of motorsports. And with the new headquarters of Grand-Am Racing Association the same would be strengthened, stronger and wider.

Nothing can possible match the feeling that one enjoys after that first win, which is always the sweetest and that feeling can reach unimaginable levels of happiness when a name as prestigious as Rolex is attached to it in honoring the winner. Na Yeon Chio waited for her time to come and when it eventually came she must have finally felt as elated as anyone perhaps ever can. Her moment of success came last Sunday when she put her best foot forward to emerge victorious at the Samsung World Championship to win her first golf tournament and in the process became the sixth proud winner of Rolex First-Time Winner in the year 2009.

Samsung World Championship is one the very popular tournaments on the LPGA (Ladies Professional Golf Association) calendar. It has been around since 1980 when the tournament was held for the first time and brings with itself prize money of $1,000,000. The prestigious tournament had started off as a place where only top 12 women golfers were invited initially with the number being increased to 16 in 1996. In the year 1999 the championship was expanded further to include 20 best women golfers from around the world.

The Samsung World Championship 2009 was held at the picturesque Torrey Pines Municipal Golf Courses near to San Diego and is a favorite hunting ground for the best golfers. This year’s championship was held at the South Course and among the top 20 woman golfers 17 participated to try and win the tournament. The strong field of golfers included Paula Creamer the 2008 winner and defending champion, Sophie Gustafson who is the money leader in Ladies European Tour, Lorena Ochoa who won the 2008 Vare Trophy and Jiyai Shin who is leading the 2009 LPGA Official Money List.

The way things turned out were quite unexpected especially one thing that was least likely was that in the strongest field of woman golfers one who would win would be a first time winner. This year’s tournament was also generating a lot of news because of the fact that it was only the second time that an LPGA tournament was being held at the popular Torrey Pines. The last and first time when this happened was 1983, so winning at the Torrey Pines was going to be one of those rare moments of LPGA history.

After toiling hard for many days Na Yeon Chio was the one who could hold on to her own and grab the top spot among the galaxy of players. The South Korean player didn’t make the best of the starts at the Torrey Pines but had a good second round and an unbelievable third round to finally round of with a not so good last round and emerge as the eventual winner. Her four-day total in the end was 16-under-par 272 broken as 71-67-63-71. This was an historic day for the LPGA as well as Na Yeon Chio who won her first LPGA tournament and won it in style. For Na Yeon Choi another major achievement of the day included the fact that her first victory also won her the honor of becoming the sixth Rolex First-Time Winner of the year.