American entrepreneur and philanthropist Michael Dell wears a Rolex Yacht-Master that reflects his innovative style of business and his dedication to giving back. Michael Dell is the chairman of the Board of Directors and chief executive officer of Dell, the company he founded in 1984 with $1,000 and an unprecedented idea - to build relationships directly with customers. In the same way that Rolex created watches to withstand and operate flawlessly under any physical conditions, Michael Dell allowed the customer to customize their computer before it was custom built to their specifications. When you consider the invention of Rolesium by Rolex for the Yacht-Master, Michael Dell’s choice to wear the watch falls right into place. Rolesium is a combination of stainless steel and platinum, the term being patented by Rolex in 1932. The Rolesium mix of platinum and stainless steel in the Rolex Yacht-Master mirrors the business philosophy of Michael Dell: If you are willing to innovate for the customer, the customer will come to you. Along with Bill Gates, Michael Dell helped to revolutionize the computer industry in the 1980s. From his university dorm, Michael Dell started building and selling personal computers from stock computer parts. The idea that set the young entrepreneur apart from others was to sell directly to the customer, rather than going through a third party to sell his products. In 1988, Dell Computer Corporation had an initial public offering (IPO) that valued the company at roughly $80 million. By 1992 Dell Computer Corporation was listed on the Fortune 500 list of the five hundred largest companies in the world, making Michael Dell the youngest ever CEO to head a Fortune 500 company. In 1992, Michael Dell became the youngest CEO ever to earn a ranking on the Fortune 500. Michael Dell has published his partly autobiographical book “Direct From Dell: Strategies That Revolutionized an Industry”. The book is written in an entertaining, fast paced style that explains how Dell turned his $1000 company into a mega-corporation worth more than $100 billion. “We are at the dawn of the connected era and Dell has never been better positioned to meet the needs of the billions of people who will join us online in the coming years,â€� said Michael Dell. “By establishing clear priorities for growth in consumer, emerging countries, notebooks, small and medium business and the enterprise, we will deliver the products and solutions customers need to simply connect, communicate and collaborate.â€�

Like the philanthropic vision of Bill Gates and Hans Wilsdorf, Michael Dell believes in giving back by using his tremendous wealth to help and benefit those in need. Michael and his wife Susan are committed to improving the lives of children in the United States of America and internationally. Michael and Susan Dell established the Michael & Susan Dell Foundation in 1999. The gift was inspired by their passion for supporting children’s causes as a way to make an even greater difference in a measurable way, particularly for those children living in urban poverty. To date, the Michael & Susan Dell Foundation has committed more than $530 million to assist nonprofit organizations working in major urban communities in the United States and India. A letter from Susan and Michael Dell states that the role of the foundation is to focus on “…quality education and good health for children. We recognize that these issues are directly connected. If children have the tools they need to take care of their bodies and minds now, their potential for success in the future is greatly increased.” When you combine the philanthropy with his entrepreneurial innovation, Michael Dell’s choice of a Rolex Yacht-Master seems like a foregone conclusion. Both Rolex and the Yacht-Master mirror the very best that Michael Dell has to offer as both an entrepreneur and a philanthropist.

With all his challenges and financial problems, Michael Jackson still loves to buy Rolex watches. The King of Pop was recently spotted shopping with his son Prince Michael. In order to keep track of the dissolution of his former residence, Neverland Ranch, he bought a Rolex watch in Beverly Hills. Neverland Ranch is being auctioned piece by piece to pay off the singer’s huge debts. Still, even in the face of such a crisis, Michael Jackson found the time to shop for a new Rolex watch, showing that his taste for the very best in luxury watches remains intact. After he went on a vacation to Bermuda with child star Macaulay Culkin in 1991, Michael Jackson gave him a gold Rolex watch, engraved “From Michael Jackson” with the year 1991 or 1992. For years, Michael Jackson has bought Rolex watches for himself, his family and his friends, revealing a true and consistent love of the Rolex brand. In 1996, Michael Jackson announced that Deborah Rowe, an assistant to his dermatologist, was pregnant with his child. The couple was married in Australia soon after the announcement, and she subsequently gave birth to a son, Prince Michael Jackson Jr. A daughter, Paris Michael Katherine, was born in the spring of 1998. In 2002, under a veil of secrecy, a second son named Prince Michael II was added to the brood. Whenever Michael goes shopping for a Rolex in Beverly Hills, he takes one of the Prince Michaels with him along with a bevy of bodyguards.

Bad and Dangerous in reality to some, the King of Pop, Michael Jackson remains one of the greatest singers and dancers who has redefined the pop culture. In 1979, Michael Jackson released the extraordinarily successful album Off the Wall; this record included the hit singles “Rock With You” and “Don’t Stop ‘Til You Get Enough” and eventually sold some 10 million copies. Michael Jackson’s next album, Thriller, was a quantum leap for him both creatively and commercially. Produced by Quincy Jones, the recording spanned a number of pop genres—cannily enlisting rock guitar idol Eddie Van Halen to play a solo on “Beat It,” for example, guaranteed access to listeners Jackson might not otherwise have reached. The album fired a record-setting seven Top 10 singles up the charts, notably the title track, the insinuating “Billie Jean,” and the raucous “Beat It.” The state-of-the-art videos that accompanied these singles, meanwhile, coincided with the sudden dominance of Music Television (MTV). Michael Jackson’s distinctive “Moonwalk” won him an even vaster audience. Thriller went on to become the bestselling album of all time and garnered an unprecedented eight Grammy Awards. In addition, Michael Jackson was a crucial player in the all-star benefit project We Are the World, which sought to combat hunger in Africa. Even when beset by rumor and scandal — and such has been the situation for much of his career — Michael Jackson has managed to translate adversity into even greater fame. Despite the numerous allegations, settlements and acquittals over the years, Michael’s personal life remains a mystery to his fans and people worldwide. However, Michael Jackson’s contribution to the world of pop and dance are irreplaceable and irrevocable. At the very least, Michael Jackson reveals that he has good taste by shopping for a Rolex watch with his son. Moreover, this Pop Legend still has a strong foothold on a multitude of music lovers all over the globe. It is therefore not a surprise we have his chartbusters playing in all the leading discos even today and Michael Jackson wannabes are still trying to perfect the Moonwalk and wear a Rolex watch just like their flawed idol.

Superstar performer Phil Collins and his platinum Rolex Yacht-Master are two of a kind, true originals with multiple talents. Unlike his old friend Eric Clapton who prefers wearing a Rolex Daytona from his enormous collection of Rolex watches, Phil Collins chooses the platinum Rolex Yacht-Master. Indeed, the Rolex Yacht-Master in Rolesium is a watch that perfectly matches the personality of the multi-talented performer. The platinum Rolex Yacht-Master originally came onto the market after the original Rolex Yacht-Master.

A year after the introduction of the two-tone versions, Rolex took one more step ahead in the form of a new model of Yacht-Master that was made available in Rolesium. Rolesium is a combination of stainless steel and platinum, the term being patented by Rolex in 1932.

This model of the Rolex Yacht-Master was an instant hit in the market, its success even being comparable to the success of Eric Clapton’s favorite, the stainless steel Daytona. The success of new Rolex Yacht-Master directly can be attributed to the stainless steel and platinum finish that provides the watch with a unique look when compared to other Rolex watches. In addition, since Rolex produces the model in limited numbers, it has become exclusive and desirable. The Rolesium mix of platinum and stainless steel in the Rolex Yacht-Master makes it the perfect watch for a performer like Phil Collins. In his career, Phil Collins has balanced rock and pop, acting and scoring to achieve multiple levels of fame and acclaim. During the Live Aid charity event in 1985, Phil Collins flew from London to New York on the Concorde, becoming the only artist to perform in both the European and American incarnations of the concert. Like Rolex, Phil Collins would stop at nothing when it came to reaching out and helping the world.

With a remarkable combination of middle-of-the-road appeal, talent, and vision that has produced some of the better music of his time, composer-singer-drummer-actor Phil Collins has made an indelible impact on the entertainment industry. Truly one of the hardest working men in show business, Phil Collins has written for and performed with two legendary and vastly different bands, found great success as a solo artist and nursed a budding acting career, all at the same time. While considering himself a drummer above all else, the musician has written some of the most memorable songs in contemporary pop music and has proven a powerful and universally recognizable singer. Phil Collins spent most of his early entertainment life as a young actor and model. He played the “Artful Dodger” in the West End production of “Oliverâ€�. Phil Collins later successfully auditioned for Genesis, taking over vocals for Peter Gabriel when he left the band in 1975. Because of his unfaltering dedication to his craft and his place in Genesis, Phil Collins managed to win both popular success and the respect of fellow musicians. He hit the top of the pop charts with “Against All Odds” and “In The Air Tonight” while also being called upon to perform with such modern legends like good friend and Rolex enthusiast Eric Clapton as well as Sting, Robert Plant and Quincy Jones. His musical credibility and capability have served well many a film that has procured his songwriting services. The use of Phil Collins’s music in the Walt Disney film Tarzan went in a different direction than past-animated Disney features. Instead of the character’s singing the songs, Phil Collins acted almost as a narrator, with the songs as background accompaniment and the lyrics serving to forward the story lines. The touching lullaby “You’ll Be In My Heart” lived up to the Disney standard for memorable theme songs. Phil Collins went on to receive two Academy Awards for Tarzan - Best Film Score and Best Original Song for “You’ll Be In My Heart”. Ultimately, with both Phil Collins and the platinum Rolex Yacht-Master, you receive nothing less than the best of two worlds: quality and precision, music and film, talent and legend.

With a Rolex Masterpiece on his wrist and superstar wife Beyoncé by his side, Jay-Z is the king of the modern music world as a hip-hop star and powerful executive. At the turn of the century in 1999, Jay-Z was spending the summer in style in the Hamptons. When New York Magazine wrote a cover story about the rapper in the heart of the American Waspland, Jay-Z was proud to wear his brand new Rolex Masterpiece on his wrist. When asked about the watch, Jay-Z smiled with a secret pride. “It’s a Masterpiece Rolex,” Jay-Z said demurely, allowing an inspection of the diamond-studded watch twinkling on his wrist. “I was, like, the first one in the country with it. I try to stay on top of things. It’s a little hobby, know what I’m saying? I read the Robb Report, the duPont Registry, things like that. I tend not toward expensive — more toward exclusive.” Goose Creek, the Wainscott mansion Jay-Z settled on for a two-weekend rental in July, was not exactly the Maidstone Club, the heart of the Hamptons old money power scene: “It’s the Hilton of the Hamptons,” scoffed a society matron back in the day. “I felt like a little kid in a big haunted house in there,” said Jay-Z, laughing. The $20 million, 30,000-square-foot, Italianate stucco house sits on eight-and-a-half acres of land and is equipped with an indoor-outdoor pool, tennis courts, a spa, a 120-seat screening room, and a canoe and rowboat to tool around Georgica Pond (which is shared by Steven Spielberg, among other players). Former renters include Madonna, Warren Beatty, and Kevin Costner. Meg Ryan and Ed Burns were neighbors of Jay-Z that summer, and Sandra Bullock was next door in the estate’s smaller farmhouse, known as Main Street. However, Jay-Z was the only human being in the Hamptons that summer with a brand new Rolex Masterpiece on his wrist, reflecting his amazing success.

Embodying the rags-to-riches rap dream, Jay-Z pulled himself up by his bootstraps as a youth to eventually become the reigning rapper of New York City and, in turn, a major-label. In the wake of his 1996 debut, Reasonable Doubt, Jay-Z’s albums sold millions upon millions with each release, and his endless parade of hits made him omnipresent on urban radio and video television. In addition, Jay-Z has been loyal to Rolex watches throughout his career, wearing a stainless steel Rolex Day-Date on the cover of In My Lifetime, Volume I. The hip-hop artist retains a strongly devoted fan base and challenges whatever rivals attempted to oust him from atop the rap game, sparing most memorably with Nas. Jay-Z and his Roc-a-Fella associates greatly influenced the industry and established many of the trends that pervaded during the late ’90s and early 2000s. He collaborated with the hottest rappers in the industry, everyone from East Coast contemporaries like the Notorious B.I.G. (”Brooklyn’s Finest”) and DMX (”Cash, Money, Hoes”), to the best rappers from the South like Ludacris and the West Coast like Snoop Dogg. Later, Jay-Z accepted an offer to assume the role of president at Def Jam Records. The seminal rap label was struggling and needed someone to guide it through a rocky transitional phase. Jay-Z embraced the challenge and took over the company began Russell Simmons and Rick Rubin roughly 20 years earlier. Considerable fanfare met the presidential inauguration, as Jay-Z became one of the few African-American major-label executives in the business, and he became one of the few rappers to transition into that side of the business. Numerous rappers owned or operated their own boutique labels, but none had ever risen to such major-label heights. In addition, the rapper-turned-president did not take his job lightly, either, at least judging by his initial year in office. Within months of assuming his position, he fostered a string of newfound, including Rihanna and Young Jeezy. In 2005 Jay-Z came out of retirement for the I Declare War concert in New York City. The ambitious show featured a parade of high-profile guest stars, including P. Diddy and Kanye West. With this longstanding beef squashed, Jay-Z announced he was coming out of retirement for good. He made it official when Kingdom Come hit the shelves in late 2006. Since then, Jay-Z has rocked the music world with a Rolex Masterpiece on his wrist as both a hip-hop star and a visionary music executive.

Hollywood comedy star and musician Jack Black, who broke out into stardom in the hit film, The School of Rock, wears a Rolex Daytona with a big smile on his face. With the stainless steel Rolex Daytona on his wrist, Jack Black has been photographed biking around Los Angeles. Born in Santa Monica, California, Jack Black attended the University of California at Los Angeles. While at UCLA, he was a member of Tim Robbins’s acting troupe and it was through this collaboration that led to his 1992 film debut Bob Roberts. Although he was just a background voice in his first film, Jack Black’s breakthrough performance The School of Rock led to his work as a leading Hollywood star. Directed by independent film amateur Richard Linklater, The School of Rock saw him as a failed rocker who, in need of cash, impersonates his roommate and takes a job as a relief teacher in a posh private school. Believing utterly that rock and roll will save your life, he proceeds to preach the power of metal and turns his young charges into a crack band. It is an acceptable substitute for academic and classical work, he reasons, as rock “will test your head and your mind and your brain, too”. The School of Rock was a big hit, taking four times its budget at the box-office. Jack Black was nominated for a Golden Globe award and he won a MTV Movie Award as Best Actor in a Comedy for The School of Rock. Jack Black’s acting career took off, although his success continued to come primarily when he starred as a bumbling, cocky, but internally self-conscious outsider in comedy films. Jack Black is a member of the Frat Pack, a group of comedians who have appeared together in several Hollywood films, and includes Will Ferrell, Vince Vaughn, Steve Carrell and Ben Stiller.

Beyond his fame as a movie star, Jack Black’s rock-comedy band Tenacious D has given him an ever-growing cult following. With his friend Kyle Gass, he makes up one half of the heavy metal music duo. Taking the name Tenacious D from basketball announcer Marv Albert’s description of a tight defense, they band debuted at Al’s Bar in downtown LA in 1994. Beyond their two recorded albums, they managed to star, direct and produce a feature film about the band in 2006. Tenacious D In The Pick Of Destiny follows the duo through their pivotal formation period and their efforts to steal the magical pick of the title from a rock and roll museum. Beyond the self-titled feature film, Tenacious D has filmed an HBO comedy series, a one hour plus documentary, a full length live concert shot in 2007 at the sold-out Moore Theater in Seattle, a classic performance on the 2006 MTV Movie Awards, and an unforgettable performance of “The Metal” on Saturday Night Live. Jack Black and Kyle Gass also made an assault on the DVD charts with Tenacious D: The Complete Masterworks, which would include the HBO series, several short (and quite revolting) films, live footage, and Spike Jones’ video for Wonderboy. With the success of Tenacious D, Jack Black found himself following the advice of his 9th Grade drama teacher Debbie Devine who had told him to not only act, but to write, direct and produce as well. Success in his back pocket, Jack Black cleaned up his act across the board and bought a Rolex Daytona. With the Rolex Daytona on his wrist, Jack Black reveals how stardom has transformed him from a comic fall guy into a major Hollywood star.

Arguably the hottest young star in Hollywood today because of his dual success with acting and producing, Ashton Kutcher wears a Rolex watch both on and off the set. In his recent commercial for Nikon, Ashton takes pictures at a wedding with a classic white dial Rolex Milgauss on his wrist. When Jonathan Ross interviewed him last year on a London talk show, Ashton Kutcher also wore the white dial Rolex Milgauss. Did Ashton keep the watch for himself after the commercial shoot or was this an extension of his contract? Since stars rarely do television interviews about commercials or in connection with commercial promotions, clearly his passion for the Rolex Milgauss carried over into his regular life. Beyond the television appearance, Ashton Kutcher has been photographed on several occasions, alongside his beautiful wife Demi Moore, wearing what appears to be a stainless steel Rolex Explorer with the classic black dial.  Pondering the timepiece selection, it makes perfect sense that Ashton Kutcher would choose a Rolex Explorer as his everyday watch, following in the footsteps of Brad Pitt and Matt Damon. The Rolex Explorer conveys the essence of the adventure and serendipity that has come to define the impressive career of the young star.

In 1997, Ashton Kutcher was a biochemical engineering student at the University of Iowa, working at General Mills sweeping Cheerio dust from the floor in Cedar Rapids, Iowa for $12 an hour. Ashton Kutcher grew up in rural Homestead, Iowa, graduating from Clear Creek-Amana High School in the middle of what is known as the heartland of America. While working at the factory, Kutcher entered the Fresh Faces of Iowa modeling contest and won a trip to New York City to pursue a contract with model agencies in 1997. After a brief turn strutting for Calvin Klein, Kutcher landed his breakthrough role as airhead Michael Kelso in That ’70s Show. He actually wore a tie to work on the set of the television series That ’70’s show. As he explained to In Style, “It’s a way to keep things in perspective. Acting can be so much fun that it’s easy to forget that what you’re doing is a job. But if I’ve got my tie on, I’m going to work.” Leveraging his good looks and goofball appeal, Ashton Kutcher created Punk’d, the MTV hidden-camera show in which he played pranks on fellow celebrities. Some wondered if he was “punking” them when he began dating sexy puma actress Demi Moore, 15 years his senior, but the couple expressed their lasting commitment when they married in 2005. Demi Moore’s children from her previous marriage to Bruce Willis call Kutcher MOD, short for “my other dad.” As for his vibrant career, Ashton stars in feature films, produces sitcoms and reality shows on network television, and twitters away about his life to his sea of loyal fans. Although the Rolex Milgauss is an incredible professional timepiece, it fits Ashton better on the set than in real life. Off the set, without question, the Rolex Explorer is the luxury watch that best represents the exciting achievements of his young career.

When Lil Wayne tore up Los Angeles on April 29, 2009, performing an awesome live show at the Gibson Amphitheatre, was the hip-hop superstar wearing a Rolex?

The question is essential because the top rapper in the world should be wearing nothing less than the top luxury watch. When the London Grime-founder DJ Wiley asks who is wearing his Rolex in the 2008 smash hit, he makes the implication that every performer of true substance should be wearing a Rolex watch on their wrist. In a recent interview, DJ Wiley was asked which celebrity out there he would allow to wear his Rolex. With a smile, DJ Wiley replied: “I don’t know. Let me think. Not still Halle Berry? But yeah, I would let her wear it for a day. . . As for Hip-hop, I like Lil Wayne because he’s not scared to say anything, to speak his mind.â€� The problem with Lil Wayne is that he has this strange habit of wearing big loud bling bling watches with no class or precision. In the multitude of publicity shots of the star, there is only a single photo where Lil Wayne is wearing a gold Rolex Day Date Presidential. Upon seeing the photograph, the reaction of any true fan is a bingo-like realization, a diamond bullet to the brain reminiscent of Colonel Kurtz in Apocalypse Now: Here is an 18k gold Rolex wristwatch that matches the powerful presence of a hip-hop superstar like Lil Wayne!

Lil Wayne broke into the big time with 2004’s Tha Carter and the two subsequent albums, Tha Carter II (2005) and Tha Carter III (2008). Tha Carter III led to a windstorm of critical praise, including eight Grammy Award nominations. Lil Wayne’s anticipated rock album, Rebirth, will feature cameos from some of the biggest names in the rock industry and is scheduled to be released in 2009. According to Rolling Stone, Lenny Kravitz, Avril Lavigne and Pete Wentz of Fall Out Boy will be appearing on the album. Lil Wayne’s choice to dabble in rock has been met with raised eyebrows, but the rapper is not letting outside opinions sway his diamond focus on being the very best that he can be. “Wayne knows some people aren’t gonna feel this,” Cortez Bryant, Lil Wayne’s manager, told Rolling Stone. “He don’t care.” Lil Wayne is not only a rapper and possible rock ‘n roll star, but he is also an educated man as well. Even with his tremendous success as a rap star, Lil Wayne is proud that he managed to find the time to go back to school. After earning his GED in 2004, Lil Wayne enrolled at the University of Houston in January 2005 with plans to major in political science. To earn his degree, he began taking online courses while touring the world. An article in Urb magazine in March 2007 asserted that Lil Wayne had been earning high grades at Houston. The subsequent flood of press and attention, however, led to Wayne discontinuing his education at the school. The hip-hop star has continued to take courses online. With tabloid reports of drugs arrests and a bad boy attitude, Lil Wayne has developed a wild reputation for living at the edge of the so-called civilized world. In truth, he is an accomplished performer and a canny executive who has created a blazing music career that deserves nothing but the best. Without question, Little Wayne should be wearing a Rolex watch to signify his performance and power. In addition, it is not surprising that Little Wayne made the perfect choice in the past: The 18k gold Rolex Day Date Presidential is the luxury wristwatch for a truly successful man on the move.

At his first Oscar appearance accompanied by girlfriend and High School Musical co-star Vanessa Hudgens, Zac Efron wore a tuxedo by Dolce & Gabbana accessorized with a vintage Rolex watch. The vintage Rolex watch is the perfect symbol of Zac Efron’s attempt to transition beyond the cage of teen idol stardom. When his new film, 17 Again, premiered in London, Zac Efron wore the vintage Rolex watch again when was met by a mass of screaming teenage. Trying to be heard above the screams, Zac Efron said: “It’s insane. This is the biggest one yet. It’s crazy.” In the new comedy about a man who travels back in time to relive his youth, the 21-year old teen idol plays the younger version of Matthew Perry’s character - a frustrated and unfulfilled 37-year-old father of two. The role marks a break away from the high school scenes he has become synonymous with in the past. Zac Efron is looking forward to the reaction of his fan base: “I can’t wait to see what everybody thinks… this is a movie to bring along the fans… I want to bring them along to a new adventure.” A sign of this desire to change came out when he was asked if he would be prepared to do a full frontal nude scene. Zac Efron did not rule it out when told reporters: “I don’t know. Honestly, I don’t know.â€� In other words, like Daniel Radcliffe (otherwise known as Harry Potter) who shocked his fans when he appeared naked in West End production of Equus, Zac Efron is ready to do whatever it takes to make the transition, and wearing a vintage Rolex is a symbol of that dedication.

Of course, there is a time in every teen idol’s life when he must leave the screaming teenagers behind and make an actual go as an adult actor. Zac Efron officially has arrived at that moment as the Academy Awards entrance with the vintage Rolex watch revealed. With his traditional Boy Scout good looks and the Disney-designed romance with Vanessa Hudgens, Zac Efron has never been taken seriously. When Rolling Stone declared him the “New American Heartthrobâ€� in 2007, Zac Efron commented in the innocuous cover story: “As long as I stay boring, I think I’ll be fine.” Today, however, Zac Efron is changing, and the image he presented at the Oscars with his vintage Rolex reflects this change. In Interview Magazine, the teen idol tried to loosen the shackles of his pretty boy image with the aid of the ultimate magazine of hip style: The bohemian cover announced like a pop cultural oracle: “Zac Efron Is the Future.” In the interview, which was conducted by independent director Gus Van Sant, a man whose stamp of approval is so coveted by young Hollywood that it became a plotline in HBO’s Entourage, Zac Efron discusses his upcoming period film with Richard Linklater, Me and Orson Welles, and his desire to escape the cage of teen idoldom. Isn’t there something strangely exciting about a teen idol attempting to break free of the chains of a heartthrob? For Zac Efron, however, it remains quite the gamble for a star whose fame depends on the adulation of the teenage girls who adore him because he is their sweet, harmless, and cuddly puppy. Without question, the overwhelming success of the High School Musical trilogy confirms that kids still crave the Harlequin romance version of sexuality. Trying to transition into a more grown-up role is the sword on which so many beloved teen idols have fallen. Can Zac Efron pull a Johnny Depp and become a respected A-list actor, or will he wind up as the next David Cassidy, impaled on the teen idol blade of his Partridge Family success? Whatever the outcome, by wearing a vintage Rolex and refining his image at the Academy Awards and his London film premiere, Zac Efron has taken a step in the right direction.

Okay, it is true, we have written two past blogs about Lindsay Lohan and Samantha Ronson and their Rolex watches. However, the situation just keeps getting stranger and stranger, demanding updates to the ongoing story. When Lindsay Lohan dropped $53,000 on a watch-shopping spree at Philippe’s Watches & Jewelry in Beverly Hills, we reported that she spent her own money. According to sources, the actress dropped the 53K in about 45 minutes–on three Rolex watches. The watches included one Rolex rose-gold President watch with a diamond dial (retail price at $30,000), one Daytona stainless steel and yellow-gold watch with a black mother-of-pearl dial at $15,000. The third was a gift, a stainless steel Rolex with black diamond skull in the center at $8,000. We have learned, however, Lindsay actually did not spend or even have the money. It was her lover Samantha Ronson who anted up big-time, and she quickly is becoming fed up with Lindsay Lohan’s wild spending habits. Lindsay Lohan reportedly is down to her last few dollars, with no film project in sight, over-spending habits and dependency on her lover Samantha Ronson for handouts. “She has no cash. The problem is, the money being spent is mostly Sam’s because Lindsay doesn’t really have any of her own at the moment; she’s really taken on the “man” role in their romance. Sam really thinks Lindsay needs to learn how to become a recessionista and manage her money better,” her friend told The New York Daily News. Evidence that the unemployed actress has been spending above her means includes the new Rolex watches from an ultra-expensive Beverly Hills boutique ($53,000) and a new Maserati (over $145,000). Not that Lindsay Lohan likes being out of work, especially with such an appetite for spending: “It’s scary when you realize, ‘Oh my God, I’m not working. And I have a house to pay for now’.”

Despite these fears, Lindsay Lohan is sick of being tabloid fodder. In a chat with E!, the actress reacted to recent reports that she is penniless and to the rumors that she and galpal Samantha Ronson fight all the time about money. “They need to stop saying we’re fighting,” the I Know Who Killed Me star tells E! News, “I’m really a good person and I have a good heart. . . . I don’t drink, I don’t do drugs and I don’t lie.” Lindsay Lohan, who reportedly is having trouble getting any acting jobs, says, “I want to help people by playing characters that can send a positive message out to whomever may need it.” Whatever the truth, Lindsay Lohan’s troubles underscore just how hard it can be for celebrities to live up to the fancy-dancy life they come to expect. According to financial planners, the rich and famous often fail to plan for the fact that their income is unstable, often peaking early in life, as well as stand up to the many hangers-on that ask for support. If she were smart like you, she would have bought her new Rolex watches at Melrose Jewelers where she could have obtained the same quality timepieces for a third of the cost, saving over $30,000. Yes, you can wear a beautiful Rolex watch studded with diamonds and you do not have to be a rich celebrity or a multi-millionaire to do it. With the expertise and precision of Melrose Jewelers, you can have your Rolex watch without ending up in the poorhouse.

Elizabeth Hurley, who is simply known as “Lizâ€� by the media and her fascinated fans, loves to be seen on the town, dressed to the nines and wearing a gold Rolex watch. Whether in Hollywood or London, New Delhi or Milan, Liz Hurley always is photographed at the best parties and the most celebrated events. Her gold 18k Rolex President goes with any outfit and makes sure that she arrives on time. Beyond the celebrity fast lane of fame and fortune, Austin Powers and Hugh Grant, Elizabeth Hurley spends a lot of her time finding ways to give back through charity and public appearances. Recently, Elizabeth Hurley donated a picture of her son to appear on a British stamp. Six-year-old Damian is seen dressed in a T-shirt and multi-colored hat in the photo. Liz said: “The images I have chosen mean a lot to me as a mother and it is great that my photography can be used in a way that benefits others.” The picture was turned into a limited edition stamp to raise money for the domestic violence charity, Women’s Aid. A Royal Mail representative said: “This is the third year we have run this auction. It has proved to be so popular that we invited Elizabeth to come on board for 2009 and are keen to raise as much money as possible for these worthwhile causes.” The two postage stamps of Damien, featuring signed photos of the actress, sold by auction on eBay for over £1,550. When Elizabeth Hurley believes in a cause, she does her best to take action and help the less fortunate.

Yes, Elizabeth Hurley does give back in the philanthropic tradition of the Hans Wilsdorf Foundation, but she always knows how to give the very best to herself as well. When it came time to get married, Elizabeth Hurley chose an amazing spot for her wedding: the Umaid Bhawan Palace in India, which is made of yellow stone and marble. It was commissioned by Umaid Singh, grandfather of the present Maharaja, in 1929. He wanted to find jobs for his people so he paid 11 million rupees (a fortune at the time) for 3,000 workers to toil for 15 years. Clearly, Liz Hurley thinks it was worth every single rupee: she rode an elephant across the lawns of the 26-acre gardens to a flower-strewn gazebo to marry multi-millionaire Arun Nayar. When she became a new wife, her husband must have emphasized the importance of being on time because Liz Hurley has been pictured on multiple occasions with her husband by her side and her gold 18k Rolex President on her wrist. Even as a married woman, Liz Hurley still hangs out with the A-list. When the Wall Street Journal recently reviewed the opening of a new documentary about superstar designer Valentino, the writer wrote: “There’s no doubt that Valentino Garavani, founder of the $1 billion-plus fashion brand that bears his name, is a living relic of “La Dolce Vita.” To enter the orbit of Valentino is to join a world of skiing in Gstaad, debating over hand-stitched sequin strips for couture dresses and hosting glamorous parties attended by A-list celebrities from Liz Taylor to Liz Hurley.â€� Indeed, as an A-list celebrity, Liz Hurley attends the most fabulous parties and events in the world, and she usually wears her gold Rolex President to make sure she arrives fashionably late.