A Call For Celebration: Rolex Completes 101 Years Of Excellence.
Once upon a time, on this very 2nd day of July a man who had set out with a dream to make a wristwatch which would be more than an instrument of utility and to transform it into an elegant piece of precision got his dream registered. The dream was none other than the watch brand Rolex and the man was its famous creator Hans Wilsdorf. On July 2nd, 1908 Hans registered the mark Rolex under the number 24001 and a hundred and one years after, today, Rolex is a brand name that instantly connects with brilliance and panache. In 1915 Wilsdorf had culled enough enthusiasm from the wearers of his watch to register Rolex as the company name.
A lot of planning and strategizing had gone into making the watch’s exactness in marking time, reach the level of perfection that it can proudly claim for itself today. Rolex by the first half of the 20th century had become such an embodiment of acme that in 1940 of the 21,561 certificates of precision that were issued by the four offices to deliver a rate control certificate for wrist chronometers, Rolex bagged for itself 19,155 of them.
Rolex has many firsts to its credit. It was the first watch company to have invented the waterproof watches. Rolex understood the need to keep oneself abreast of time like no other and came up with the idea of showing the date on the dial. Rolex was also the first watch company that showed two time zones on the same watch. That a watch could be a perfect chronometer was not known before Rolex bagged the record for the most certified chronometer movements in the wristwatch category. The Rolex brand also associated itself with developing the original quartz watch movements.
Of the many Rolex inventions the “Perpetual” was Rolex’s invention of the first self-winding watch which used a rotor and was mathematically designed to mark time accurately. The watch was incorporated with listings for the day and date of the week and Rolex very aptly renamed it as the Day Date. To make their watches water resistant Rolex came up with a unique technology, one that allowed the wearer to sport his Rolex at the beach or at the pool. The watch resistant case got its name from the sea and was called the Oyster. Rolex has a series of watches that are called the Oyster Perpetual editions.
Wilsdorf was quick to understand that just creating a trademark wasn’t enough. It was important that the watch also got a universal clientele and people around the world could avail of the Rolex experience. As a marketing strategy Rolex prioritized the creation of a very personalized design as a result of which the watches were contemporary of the times in which they were created.
The Rolex credo of Quality, Perfection and Consistency survived generations making Rolex an heirloom that is passed from father to son. The Rolex watch is extremely reliable and its durability makes it a name to reckon with. The Rolex SA has three watch lines, the Oyster Perpetual, the Professional and the Cellini. Each line has its share of loyalists and the tacit norm is that once you own a Rolex it’s not only difficult but impossible to change your brand.
Rolex takes itself beyond watches and allies with games. Rolex is the Official time sponsor of the Wimbledon and the US Open and also extends its support to golf and water sports. In 2007, Rolex got its headquarters in New York and since then its fame in the American market has soared.
Posted by Vanessa Puzio on July 2nd, 2009 and filed under Diamond Jewelry, Rolex Culture, Rolex Events, Rolex Sports | No Comments »
It is a long standing tradition of 
Ryan Rodney Reynolds was born on October 23, 1976 in the city of Vancouver, British Columbia. He graduated from Kitsilano Secondary School, Vancouver. As a child he was interested in acting and even founded an comedy group which he called Yellow Snow. His actual acting career took off with a teen soap called Hillside (in Canada and Fifteen in US) in 1990 in which he played the character of Billy. He got roles in movies like Ordinary Magic, The Alarmist, etc but what made him popular was his lead role of a medical student in television series Two Guys, A Girl and a Pizza Place. In the 1990s he was part of many other movies like Tourist Trap, Dick, etc. 2000s started off quite favorably for the Canadian Actor with movies like Teen Monster and National Lampoon’s Van Wilder getting released. He did a cameo in hit comedy Harold & Kumar Go to White Castle and major roles in movies like Blade: Trinity. Success for him continued with School of Life, Waiting…, Just Friends, etc.
Similar to the success that Ryan Reynolds has achieved in 2009 Submariner Date has achieved too. The Rolex watch has an astonishing water resistance capacity to depths as high as 300m. It is a certified Chronometer with black rotatable unidirectional bezel and black colored dial. The watch has Oyster fliplock bracelet and looks very impressive. Submariner Date and Ryan Reynolds both are definite hits of 2009.
The journey of the emancipation of women has been as tumultuous as the ebbing tide and probably that’s why, more interesting. 
After the completion of the racing tournament a social gathering is held on the docks every evening, allowing sailors and their team mates to recuperate and unwind. The premier women’s regatta culminates into a grand traditional gala where winners are awarded a Rolex watch in recognition of their sailing skills.
Behind the highest degree of skill that almost seems like a flawless art there is always a method. This method demands unhindered dedication, honest labor and true virtuosity. 
Constructed by a southern family over a period of two years the Spruce Meadows is an internationally renowned equestrian facility that officially opened to the public in 1975. Located on the foothills of the Alberta Mountains in Calgary, this 360 acre world class complex held its first equestrian competition in 1976. Developing over the years to become the foremost platform for international equestrian events the Spruce Meadows holds six major outdoor events and eight indoor events each year. With a stable capacity of over a 1000 horses Spruce Meadows is surrounded the delectable charm of nature. Open to the public the entire year round, Spruce Meadows also plays host to a number of other events like dressage events, conventions and trade shows. The equestrian events that are held here are known around the world for their high degree of competition and attract world class athletes from across the globe. Apart from hosting events Spruce Meadows is involved in training, breeding and selling Hanoverian horses and holds a popular ‘Name the Foal’ event each year wherein the public gets to name the three foals that have been selected for this event. A television production facility is located inside the premises of Spruce Meadows produces a show titled ‘Spruce Meadows Chronicles’ a show that is related to show jumping and is broadcast in over a hundred countries. An approximate 500000 people visit this complex every year to witness the multitude of events that are held here.
The Master tournament held here has prize money that amounts to over 2 million dollars and places this competition in the category of the richest show jumping tournaments in the world. Great Britain holds ten Nation’s Cup titles the highest that is held by any country. The Maters tournament not only holds the show jumping championship but also forms the setting for the Equi-Fair, Spruce Meadows Prairie Dogs, Breeds for the World and the TELUS Battle of the Breeds. To be held in September from the 9 to 13 top athletes from around the world will be competing for over two million dollars in prize money.
Elizabeth Hurley, who is simply known as “Liz” by the media and her fascinated fans, loves to be seen on the town, dressed to the nines and wearing a gold Rolex watch. Whether in Hollywood or London, New Delhi or Milan, Liz Hurley always is photographed at the best parties and the most celebrated events. Her gold 18k Rolex President goes with any outfit and makes sure that she arrives on time. Beyond the celebrity fast lane of fame and fortune, Austin Powers and Hugh Grant, Elizabeth Hurley spends a lot of her time finding ways to give back through charity and public appearances. Recently, Elizabeth Hurley donated a picture of her son to appear on a British stamp. Six-year-old Damian is seen dressed in a T-shirt and multi-colored hat in the photo. Liz said: “The images I have chosen mean a lot to me as a mother and it is great that my photography can be used in a way that benefits others.” The picture was turned into a limited edition stamp to raise money for the domestic violence charity, Women’s Aid. A Royal Mail representative said: “This is the third year we have run this auction. It has proved to be so popular that we invited Elizabeth to come on board for 2009 and are keen to raise as much money as possible for these worthwhile causes.” The two postage stamps of Damien, featuring signed photos of the actress, sold by auction on eBay for over £1,550. When Elizabeth Hurley believes in a cause, she does her best to take action and help the less fortunate.
Yes, Elizabeth Hurley does give back in the philanthropic tradition of the Hans Wilsdorf Foundation, but she always knows how to give the very best to herself as well. When it came time to get married, Elizabeth Hurley chose an amazing spot for her wedding: the Umaid Bhawan Palace in India, which is made of yellow stone and marble. It was commissioned by Umaid Singh, grandfather of the present Maharaja, in 1929. He wanted to find jobs for his people so he paid 11 million rupees (a fortune at the time) for 3,000 workers to toil for 15 years. Clearly, Liz Hurley thinks it was worth every single rupee: she rode an elephant across the lawns of the 26-acre gardens to a flower-strewn gazebo to marry multi-millionaire Arun Nayar. When she became a new wife, her husband must have emphasized the importance of being on time because Liz Hurley has been pictured on multiple occasions with her husband by her side and her gold 18k Rolex President on her wrist. Even as a married woman, Liz Hurley still hangs out with the A-list. When the Wall Street Journal recently reviewed the opening of a new documentary about superstar designer Valentino, the writer wrote: “There’s no doubt that Valentino Garavani, founder of the $1 billion-plus fashion brand that bears his name, is a living relic of “La Dolce Vita.” To enter the orbit of Valentino is to join a world of skiing in Gstaad, debating over hand-stitched sequin strips for couture dresses and hosting glamorous parties attended by A-list celebrities from Liz Taylor to Liz Hurley.” Indeed, as an A-list celebrity, Liz Hurley attends the most fabulous parties and events in the world, and she usually wears her gold Rolex President to make sure she arrives fashionably late.
