Running arguably the biggest Ponzi scheme in the history of the world, Bernard Madoff stole over $50 billion dollars from his investors, including Rolex. Supposedly, Rolex lost 1 billion Swiss francs ($900) in the criminal web of high finance fraud, leading directly to the resignation of Rolex Chief Executive Patrick Heiniger. Bernard Madoff loved Rolex watches, and he is not the first or last criminal, both big and small, to translate such a love of luxury into greed larceny. Although Madoff did not steal any Rolex watches directly, his actions severely damaged the company.

In a piece for the London Times online, Morwenna Coniam writes about George Somlo, owner of Somlo Antiques in London, who deals in platinum and diamond watches. He also handles the resulting wealthy and respected clientele. Bernard Madoff, “… was trustworthy,� Mr. Somlo insisted. “If he had come to me and said, ‘can I borrow half a dozen watches to take home and show to my wife?’ I would have given them to him without question.� He admitted that Mr. Madoff had a taste for Rolex, but he would not dream of discussing how many of  “the top collectable watches� Mr. Madoff bought, or how much he paid. Naturally, the privacy of a criminal must be kept because breaking such privacy could lead to having your legs broken or your money stolen in a Ponzi scheme.

Since Bernard Madoff was caught and his connection to Rolex revealed, online resources have reported on two more criminals and their Rolex-related illegal actions. In Georgia, a local thief was caught on video at a jewelry store, using his booty to buy a Rolex. Sylvania police revealed that the suspect swiped two credit cards, and then bought a $6,000 Rolex. Meanwhile, the victim did not even know his cards were missing. The owner has cancelled both cards, but the thief has not been caught. With the books fudged to the extreme in the Madoff case, you would think the federal regulators would have realized something was missing. When the rich steal, however, the crimes tend to be buried beneath mountains of paperwork.

Perhaps inspired by Madoff’s criminal success, a North Carolina man was arrested in early January 2008 on charges he attempted to defraud his insurance company of almost $25,000. Donnie Ray Cozart, 68, is accused of reporting to Kemper-Unitrin insurance company that his Rolex watch had been stolen. However, authorities say Cozart sold the watch, valued at $24,950, and tried to make an insurance claim for that amount. He was arrested by an agent with the N.C. Department of Insurance and charged with one count of insurance fraud. Isn’t it just incredible that small fry trying to pull off a Rolex insurance fraud scheme is caught immediately while a big fish defrauding investors in a Ponzi scheme is allowed to continue for years on end until the damage amounts to $50 billion dollars? A simple truth about our capitalist economy is revealed: the more money you have, the more money you can steal. In addition, unfortunately, the more money you steal, the more Rolex watches you can buy, staining the reputation of a quality brand of historical significance.

In a recent entry in the Rolex Forums, Chris in Melbourne reported on his encounter with Flavor Flav in Australia. Taking a break from his hit television show Flavor of Love where women compete to be the next Mrs. Flavor Flav, the extravagant rapper who wears a series of huge clocks around his neck was touring with Public Enemy. Known for contributing the hit song Fight the Power to Spike Lee’s iconic film Do The Right Thing, Public Enemy was the cornerstone of politically conscious rap in the 1990s. The band became so famous that action figures of Flavor Flav and Chuck D were sold. Chris in Melbourne clearly understood that Flavor Flav needed to complement the clock hanging from his neck with a Rolex luxury watch on his wrist.

In his description of the encounter, Chris wrote: “While waiting (at the Melbourne airport), I noticed a group of young men (who obviously weren’t from these parts). Well, I’ve never seen so much ‘bling’ on a bunch of blokes in all my life! I noticed one guy wearing a clock (running an hour fast) around his neck. It was the US band Public Enemy . . . most of the guys in the group were wearing some pretty flashy watches including some that appeared almost totally covered in ‘ice’.  The pick of the bunch for me however, was an 18 Ct Yellow Gold Daytona on a honey colored strap that really caught me eye.â€�

In Yahoo Answers, when asked why does Flavor Flav wear that clock, the winning answer was, “He said that he wears it because time is the most important element in our lives so he wears it to represent that belief.â€� Another popular answer was, “The man is reportedly worth 90 million dollars. You’d think he would buy a Rolex!â€� On the respected music blog site Grits And Porgies, the blogger provided a more philosophical perspective by commenting: “To the untrained eye Flavor Flav may have looked like your typical rapper, sweatsuit, sunglasses, gold teeth, and sneakers. But instead of sporting Rolex watches and jewelry, Flavor Flav decided it would be more fashionable to wear giant clocks around his neck.â€� Nevertheless, even if Flavor Flav keeps the clock hanging, he still needs the precision and quality of a Rolex on his wrist. So what kind of Rolex should the rapper acquire?

On the Melrose Jewelers site, there is a Men’s Rolex Day Date Super Presidential watch with just the perfect mix of philosophical precision and beautiful bling to meet the needs of Flavor Flav. In 18k yellow gold, the luxury watch has a custom champagne diamond dial with eight round and two baguette cut diamonds. The “Super” Presidential is a name given to the Men’s Rolex Day Date Presidential with both “Pave” diamond band and diamond lugs in addition to the classic diamond dial and diamond bezel. New “Super” Presidential models as issued by the Rolex factory are very rare. Wearing such a watch is nothing less than remarkable, making the luxury model a perfect fit for a remarkable man like Flavor Flav. After all, such a talented performer needs not only to have a clock around his neck, but also a Rolex Day Date Super Presidential watch on his wrist.

Racing superstar Danica Patrick has joined a long list of motorsports superstars that have signed up to compete in the 47th anniversary Rolex 24 at Daytona on January 24-25, 2009. The grueling 24-hour race demands the very best from the competitors if they are not only trying to win, but also even finish. As a trailblazer, Danica Patrick last season became the first woman to win an IndyCar Series race. Although she failed to finish the Rolex 24 in 2006, she is back after taking a year off and ready to go for the blue ribbon. With natural talent and instinctive daring, Danica has the inner qualities necessary to win. If only Danica had a Rolex on her wrist before the race, she might see how the precision timepiece reflects the qualities she tries to achieve on the speedway.

If Danica Patrick could be given a lead on a Rolex watch to acquire, which Rolex ladies watch should she get to aid her in her cause? Although many of the professional men’s Rolex watches like the GMT Master II or the Daytona would do just fine, Danica needs a watch that reflects her style and class both on the raceway and on the red carpet. Melrose Jewelers happens to have a watch in stock that would meet Danica’s needs. The Ladies 2T Rolex Datejust is a spectacular watch showcasing the stunning Submariner Blue Diamond Dial. Its Oyster bracelet offers a modern appearance and is quite eye-catching with the combination of glossy Stainless Steel and 18k Yellow Gold, reflecting Danica’s balance between professional sports and fashion.  Lastly, the .7ct Beadset Diamond Bezel set in 18k White Gold surrounds the magnificent dial and adds to the already glamorous appearance of this masterpiece. Such an incredible watch matches the blue colors of racing while offering the professional perfection of a Rolex. With the added diamond, it provides the glamour that a star like Danica Patrick not only needs, but also demands.

Danica competed in the Rolex 24 in 2006, but the team finished 50th after a mechanical breakdown. “I had such a good time,� said Patrick of her 2006 Rolex 24 start. “So many drivers come together for this event. Of course everyone wants to win and do well. But there’s such camaraderie at this. I’m just really grateful to come back to this team again. To be with a group of drivers like this, we have a great chance at winning this race.� Danica Patrick, who races with Andretti-Green Racing in the IndyCar Series, will spend this weekend’s test getting familiar with the Daytona Prototype again. She has plenty of memories from her lone 2006 start.

“There wasn’t a ton of running so it was hard to get a real feel of how the rhythm of the race goes and how it goes through the night and into the next day,� Danica said of her 2006 Rolex 24 experience, which cut short due to mechanical failures. “I’ll definitely be asking questions as we go along about that. I remember what it feels in the car and how it was around here and I think that will be able to carry over but also the car has improved too.� Hopefully, both the racing car and Danica’s team have improved because she deserves the opportunity to win the Rolex 24 and receive a Rolex watch as the prize for such a victory. Danica Patrick is a class act, and she would look perfect with a Rolex on her wrist.

A question that must be asked is whether the famous and infamous Hollywood star Lindsay Lohan has more Rolex watches or more love affairs with both men and women? There is little question amid the multitude of voices in today’s popular culture that Lindsay Lohan is a talented performer. Recently, however, Lohan’s most dramatic and eye-catching performances have taken place in her so-called private life. Her supposed committed gay relationship with Samantha Ronson went nuclear in the Miami airport over the New Year holiday with the two young women viciously screaming at each other. The Los Angeles Times reported hysterics and drama to the point where a flight attendant on American Airlines asked if they would like to disembark. Later, after they arrived and returned to their home in the Hollywood Hills, neighbors reported more screaming and glasses shattering. It is lucky Lindsay was not wearing her Rolex Daytona because the luxury watch would make quite a projectile weapon if thrown and not worn.

If Lindsay Lohan actually used her Rolex Daytona as a weapon, it most likely would have survived the impact. Rolex professional watches are known for their strength and endurance, even a gold and jeweled watch like Lindsay’s Daytona. Still, if Lindsay Lohan managed to actually damage her Rolex Daytona, she would have several more Rolex watches to choose from in her own personal collection. Lindsay Lohan tends to prefer wearing oversized Men’s Rolexes in both stainless steel and yellow gold. Yes, Lindsay is known for going through relationships these days faster than she checks in and out of rehabs. Beginning with Ronson, these relationships now include both women and men, which should continue in the future. Since Lindsay has been photographed in the past wearing more than one Rolex at a time and as many as three, there is no question that she loves the fashion and power that a Rolex watch represents in the popular culture. So does she have more Rolex watches than relationships, and is she willing to sacrifice her Rolex watches as projectile weapons whenever she breaks up with a lover?

Okay, more than a touch of irony is expressed in that last question. Hopefully, Lindsay will see the quality and precision reflected in each Rolex watch, and then attempt to mirror that quality and precision in her own life. In 2009, it is time for the talented performer to shift her performances away from her private life and return the drama and talent to her professional career. Lindsay Lohan’s love of Rolex watches reveals her inherent taste and respect for true quality. Now Lindsay has to learn to respect and love herself.

Since 1982, Spanish-Mexican operatic tenor José Plácido Domingo has been an extraordinary Ambassador for Rolex Watches in both advertising and philanthropy. Although originally hired to represent the Rolex GMT Master, Plácido Domingo also has been connected with the Rolex Oyster Perpetual Day-Date watches over the years. Giving him even greater international recognition outside of the world of opera, he participated in The Three Tenors concert at the opening of the 1990 World Cup in Rome with José Carreras and Luciano Pavarotti. A statue of him was erected in Mexico City as recognition to his contributions to the 1985 Mexico City earthquake victims. He is considered a talented and hard-working musician: in March 2008, he debuted in his 128th role, giving Domingo more roles than any other tenor. Despite his hard-working schedule, Plácido Domingo has been a tireless spokesperson for Rolex while promoting many worthy causes under the Rolex banner.

Here is the in-depth information on the Rolex watches that Plácido Domingo has become identified with over the years. The Rolex GMT Master in stainless steel is an automatic dual-time bracelet watch with a date display It has a gloss black dial with luminescent hour markers, sweep centre seconds, GMT hand, aperture for the date, three-part case, polished and stained, sapphire crystal with magnified lens, 24-hour bezel, screw-down case back, Twinlock crown, stainless steel Rolex Oyster bracelet, case, dial and movement signed. It is the essence of the Rolex professional watch class, originally designed for pilots of Pan Am. In contrast, to celebrate Rolex’s 100th birthday, the Swiss watch company released a lavish update to its classic timepiece called the Rolex Oyster Perpetual Day-Date II. It features a bigger dial (41mm versus the 38mm the old Day-Date had) and a choice of 18K gold or platinum with matching Super-President bracelet.

In 1993 with the full support of Rolex, Plácido Domingo founded the Operalia, a huge event to discover young talent in the field of Opera singing. A panel of renowned Opera artists selects singers for all the voice categories. Singers consider it a great honor to be able to display their talent in front of such renowned artists through this competition. Moreover, The Rolex Mentor and Protégé Arts Initiative continues the long Rolex tradition of honoring those who make a meaningful contribution to the world in which we live. Plácido Domingo has taken an active role with the Rolex Mentor and Protégé Arts Initiative since the beginning, offering his support to young artists beyond the Operalia.

As a spokesman for Rolex, José Plácido Domingo not only does print ads for Rolex, but he also takes time out of his busy schedule to help Rolex open new stores around the world. On February 28, Rolex opened a luxurious Hong Kong boutique.  Plácido Domingo was on hand for the ribbon cutting and opening ceremony. A longtime brand ambassador for Rolex, Plácido Domingo realizes that Rolex watches are extremely popular in Hong Kong, and the city is one of the brand’s most important Asian markets. Without question, Plácido Domingo is the Rolex Ambassador extraordinaire.