The Rolex young laureate award recognizes and rewards individuals who have made an extraordinary effort in tackling today’s biggest challenges. Its focus is the younger generation of people with a spirit of enterprise. The Rolex Young laureate award supports visionary young men and women at a very important point in their careers enabling them to implement inventive and innovative ideas that cater to the problems in  science and health, applied technology, exploration, the environment and cultural preservation.

Jacob Colker is among the five enterprise visionaries who have been chosen for Rolex young laureates award. His goal is to make people utilize their spare minutes to scientific, charitable and community organizations using their Smartphone’s. His passion to work hard, help people and laugh, drives him and he imbibes the same spiritin the culture of his organization. The sense of purpose and the determination to work along with fun fills his workplace atmosphere. Jacob Colker doesn’t believe in free time, his work and his goal keeps him occupied throughout. Jacob Colker particularly admires people who have a vision and a dream to change the world through their relentless efforts to usher in an impact. The world we live in has a largenumber of issues which affect our daily life. Some groups and organizations work for those issues but many a times this effort goes fruitless, and there are times when a dire need doesn’t get the available resource.

His idea is to tap into the latest and ever growing trends in information and telecommunications technology and combine mobile phones, internet and volunteering with an objective to reach the pinnacle in implementing a new form of activism in which anyone across the globe using a Smartphone can devote spare minutes for a charitable or a social cause and a scientific task.

Non government Organizations post their issues and their queries,this system then integrates the need which is on a platform supported by corporate.  The employees then put in their time and skills to finally make this system work.

This initiative already has around 40,000 volunteers signed up for “micro-volunteering,” by carrying out a wide range of tasks, from translating the CVs of newly arrived immigrants who are looking for work to helping NASA  identify galaxies by examining their shapes. Jacob Colker plans to use his Rolex Award to expand micro-volunteering to more people connected to the internet and to spread the word and ultimately have millions  participate in this quest. The world today needs men like Jacob Colker, who can bring in the solution to the problems affecting the lives of people which range in millions. They are looking for a helping hand, and today’s information technology enabled entrepreneurs hold the key to provide a better and innovative future.

Daytona International Speedway has been the playground for the Rolex 24 At Daytona for quite some time now. The speedway now wants to give an opportunity to one lucky fan who will be made Mayor of Speedweeks 2010 and turn the Speedweeks into his or her playground. The Mayor will get to enjoy perks that most sports car racing enthusiasts may have only dreamt of their entire life. The contest would run from December 15, 2009 to January 8, 2010. All the fans have to do is answer one simple question in 100 words or less, put up by the Daytona officials, which is “Why I Should Be Mayor of Speedweeks 2010”. In all fairness the top three entries would be selected by the designated Daytona International Speedway officials and posted on Facebook for fans to vote. Fans can then vote for the entry they think does most to be deserved to be elected as Mayor. The entry with the most votes would automatically win the opportunity of a lifetime.

The Daytona International Speedway along with Rolex 24 At Daytona have always thought of innovative ideas to make the events as fan-friendly as possible. The election of a Mayor of Speedweeks 2010 is the ultimate opportunity for any fan to be the king of the three of the most exciting weeks of sports car racing. The elected fan would preside as Mayor over the Speedweeks 2010 as well as the 52^nd annual Daytona 500 NASCAR Sprint Cup Series race. The perks of the job would include two tickets for the lucky fan to all the Speedweek races. The Mayor will also get to be a part of the Daytona 500 Gatorade Victory Lane celebrations along with officially kicking off the Speedweeks at the Rolex 24 At Daytona practice sessions.

The privileges would continue for the fan with Pre-Race/Sprint FANZONE access for the Daytona 500 which would be in association with Black Crow Broadcasting. As Mayor the fan will also get the opportunity to participate in Speedweeks 2010 opening ceremonies to be held at the Rolex 24 At Daytona practice. For hard-core Rolex 24 At Daytona fans the perks only get better as the lucky person will get to wave the flag at the Rolex 24 At Daytona practice session which would officially mark the beginning of the Speedweeks. Along with doing the honor of the flag-off, the fan will also get to be the honorary judge at one of the world’s most literally spiced competitions, which is the Rolex 24 At Daytona Chili Cook-off competition. Some other perks for the lucky “Mayor” include attendance at the NASCAR Camping World Truck Series Driver’s Meeting and the announcement of his or her name as the Mayor of Speedweeks 2010 at the pre-race stage during the pre-race ceremonies of the NextEra Energy Resources 250. Fans have the option to drop in their essays online or pick up and drop off their entry at the Guest Services located at Daytona 500 Experience. The essay is the only window of opportunity for all fans and with voting open to fans on Facebook, it has been ensured by the Daytona International Speedway officials to keep the contest as transparent as possible.